When it comes to creating the ultimate sleep sanctuary, few things are more important than bed linen. In Singapore, where the weather can be hot and humid year-round, choosing the right bed linen can mean the difference between a restless night and a peaceful slumber.
Yet, close to 3 decades ago, the options for comfortable, high-quality bed linens were limited. This gave rise to the inspiration that would later become known as Epitex.
Founded by Judy Zhang in 1997, this home-grown bed linen brand was built on a passion for innovation and the quest for adventure. Since their establishment, Epitex
has constantly explored new dimensions of comfort to suit every sleeper and daydreamer. Their focus on quality, comfort and innovation led them to become one of the leading brands of bed linens locally.
When the pandemic hit, Epitex saw a need to grow their business via e-commerce. They sought to increase their reach and customer base through this channel and decided to scale on Amazon Singapore, where they could gain access to the large customer base.
Since selling on Amazon Singapore, Epitex has seen an increase in impressions, clicks and sales, especially during major shopping events and festive seasons. Here, we speak to Yu Xian, Marketing Manager at Epitex, about their journey as a seller on Amazon Singapore and how they leveraged Amazon Singapore’s major sales events to scale their business online.