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Seller University

Educational resources to help brands, businesses, and entrepreneurs learn how to succeed as Amazon selling partners.
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Seller Central

Seller Central Onboarding Guide

Video
4:50
How Selling on Amazon Works
Article
15 min read
Registration Guide
Video
3:41
Account Info
Video
4:35
Intro to Business Reports
Video
6:35
Introduction to Listing Products
Video
2:43
Understanding Our Listing Guidelines
Video
9:17
Ways to Advertise in Amazon Store
Video
4:35
Using the Amazon Seller Mobile App
Video
3:01
Build Your Brand with Amazon
Video
2:04
Introduction to Seller University

Product Listing Basics

Article
10 min read
What is Listing?
Article
11 min read
Understand the Important Parts of Listing
Article
15 min read
Pre-Listing Preparations
Article
30 min read
Uploading Listings & Quality Self-Examination
Video
5:28
Listing a product one by one
Video
4:17
Creating A Product Variation
Video
4:21
Error Code 5665
Video
7:03
Resolve Error 5461
Article
15 min read
Listing Creation Guide

Fulfilling Orders & Inventory Management

Article
25 min read
What is Fulfilment By Amazon (FBA)?
Article
30 min read
What is Seller Self-Fulfillment (MFN)?
Article
25 min read
FBM / MFN Seller Performance Indicators

Account Health & Compliance

Video
3:21
Anti-Counterfeit Policy Compliance

Amazon Promotions and Hot Seasons

Article
10 min read
Introduction Promotions

Build your brand

Article
30 min read
Start Amazon Brand Registration
Video
4:57
Discover why branding matters
Video
6:04
Create a visual style guide for your brand
Video
6:35
Create and launch your Store on Amazon

Advertising Quick Tips

Video
0:31
How to use product targeting in your Sponsored Products campaign
Video
0:31
How to add negative product targets to a new Sponsored Products campaign
Video
0:27
How to create an always-on campaign
Video
0:33
How to use product targeting in your Sponsored Brands campaign
Video
0:31
How to adjust your Sponsored Products keyword bids
Video
0:31
How to change your Sponsored Brands campaign budget
Video
0:35
How to create the very first page of your Store
Video
0:30
How to change your Sponsored Products campaign budget
Video
0:30
How to use the Sponsored Brands video ad format

Get started with Amazon Ads

Video
5:52
Learn about self-service ads and how to use them
Video
3:42
Auctions and cost-per-click model
Video
5:01
Launch a manual campaign with keyword targeting
Video
6:06
Set goals to support your targeting strategies
Video
11:37
Launch a manual campaign with product targeting
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