If you have a business idea and the ambition to grow it, setting up your e-commerce store on Amazon.sg can help you achieve the reach needed to potentially grow and scale your business. Amazon has an Amazon Singapore Starter Pack
which is loaded with benefits for sellers, so I recommend exploring the offers relevant to setting up your store.
Once you have created your store on Amazon, the next step would be to set up your product listings. Be prompt in processing orders, respond to customer queries fast, and don’t delay your shipments. This could help you with customer reviews and potentially increase sales in the long run.
Preparation in the lead-up to major sales and shopping events like Prime Day and BFCM is very important. Make sure you’re ready in time by participating in as many campaigns as you can, submitting deals on time, and working with your account manager to secure vouchers and promotions.
You may also want to leverage Amazon ads by allocating higher-than-usual advertising budget to your campaigns – you don’t want your advertising campaigns to run out of budget during high-traffic sales events when consumers are typically on a buying spree. You can work with the Amazon ads team to explore suitable keywords for your products to gain maximum visibility during this time.
During promotional periods, try freebies, and promote your brand on your own social media channels in addition to Amazon ads. This way, you’ll ensure that you get maximum brand visibility and sales during major sales and shopping events.