Sell on Amazon Singapore
Reach hundreds of millions of customers by selling on Amazon
Interested in selling on Amazon.com with Amazon Global Selling. Learn More
Fee updates: Changes to Fulfillment by Amazon (FBA), Amazon Easy Ship (AES) & referral fees on Amazon Singapore from August 2025. Learn more
Why sell on Amazon Singapore?
3-Months launch
support
Get 3 months complimentary* account management and listing support.
Email amazonsellersg@amazon.sg to get started.
Email amazonsellersg@amazon.sg to get started.
*Terms and conditions apply
Incentives
For You
Access exclusive rewards via Seller Rewards Program and New Seller Incentives.
*Terms and conditions apply
Fee waiver
Monthly subscription fee waived* until December 31, 2026.
*Terms and conditions apply
300M+
Reach over 200 million Prime members and 300 million active customers worldwide*.
*Amazon internal data
Get started with up to S$75,000 in incentives for new sellers*
Brand owners get referral fee discounts equivalent to 5% of sales price on eligible branded sales*
We invest in new brands at Amazon Singapore. Enrol your brand in Amazon Brand Registry and check eligibility requirements to take advantage of referal fee discount equivalent to 5% of sale price on your first S$1,500,000 in eligible branded sales.
Valid for:
(i) up to S$75,000 in value, OR
(ii) one year after you are determined to be eligible for the benefit, whichever comes first*
*Terms and conditions apply.
We invest in new brands at Amazon Singapore. Enrol your brand in Amazon Brand Registry and check eligibility requirements to take advantage of referal fee discount equivalent to 5% of sale price on your first S$1,500,000 in eligible branded sales.
Valid for:
(i) up to S$75,000 in value, OR
(ii) one year after you are determined to be eligible for the benefit, whichever comes first*
*Terms and conditions apply.
Hear from our top sellers
"Amazon offers us opportunities to grow brand presence with a suite of merchandising offerings. We've seen notable success during Brand Weeks where we were able to boost visibility and sales by 73% vs. non campaign periods."
黄沛钊, 亚马逊运营
Reseller in China
"The Nintendo Switch 2 launch completely changed our game! We boosted visibility by 830%, which helped us reach unprecedented sales volumes vs. non-campaign periods. We even prepared extra inventory but still sold out on day one!"
Pei Tze, Head of e-commerce
Reseller in Singapore
"As a niche supplement brand, we leveraged Amazon Prime Day and Black Friday for a 50% sales boost. We planned ahead—stocking FBA inventory, optimising listings, and creating deals to offer customers the best price and selection."
Martin Berry, Founder
Brand Owner in Singapore
How to get started?
STEP 1
Register your Seller Central account
Follow the step-by-step registration guide, ensuring you have required documentation to avoid delays.
STEP 2
Understand your costs
Amazon SG selling costs include:
• Selling Plans
• Referral Fees
• Fulfillment Fees
Check eligible product categories before listing.
• Selling Plans
• Referral Fees
• Fulfillment Fees
Check eligible product categories before listing.
STEP 3
Decide on fulfillment plans
Amazon Singapore offers:
• Amazon Easy Ship (AES)
• Fulfillment by Amazon (FBA)
• Self-ship
Choose the fulfillment option best suited to your business needs.
• Amazon Easy Ship (AES)
• Fulfillment by Amazon (FBA)
• Self-ship
Choose the fulfillment option best suited to your business needs.
STEP 4
Complete your listings
List your products in Seller Central, and port listings to sell into over 20 Amazon stores.*
*Registration fees may apply.
*Registration fees may apply.
Interested in selling on Amazon.com with Amazon Global Selling. Learn More
Start selling today
Don’t forget if you sign up today.
There are no subscription fees to pay until December 31, 2026*.
There are no subscription fees to pay until December 31, 2026*.
*Terms and Conditions apply
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