START LOCAL, GO GLOBAL

Sell on Amazon Singapore

Already selling on Amazon.sg?

Expand Internationally

 

New to Amazon.sg?

Get started

Subscription fee waiver till 31 December 2022*
(applies to Amazon.sg subscription fee only)
Download Registration Guide here

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Thinking of Expanding to Singapore?

Are you already selling on Amazon in one of our other marketplaces? Here's why we think you should expand to Amazon Singapore next.

Be part of one of the richest countries in the world

Compared to its neighboring countries, Singaporean e-commerce depends more on the quality and price of the products than on the number of sales. The high GDP per capita , the well- developed ICT infrastructure and the government’s interest in making Singapore a smart nation are the main reasons for its success.

The acceleration of digital adoption is here to stay

In 2020, the gross merchandise volume (GMV) of Singaporean e-commerce amounted to approximately four billion U.S. dollars and was expected to reach eight billion dollars by 2025.
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HOW-TO

Start selling on Amazon in Singapore

Whether you are new to selling online or a seasoned exporter, Amazon makes selling locally and internationally simpler and easier. Just like in the US, you can sign up for a Seller Central account in Singapore. Get started in just a few steps.

Step 1

Decide what to sell
Understanding Singapore local laws is important for selling on Amazon.sg. It is important that you understand how Singapore applies Value Added Tax (VAT) to orders made online. When you import goods into Singapore, you must comply with Singapore customs laws, as well as laws and regulations.

Step 2

Register and List
Take advantage of Amazon’s powerful tools to manage your seller accounts. You can link your North American or European marketplace accounts to your Singapore account, see your global sales on one page, and sync your listings. Learn more about the document verification and review process after setting up a Singapore Account .

Step 3

Ship and fulfill
Amazon has a network of leading international shipping and logistics experts that offer special discounted rates for Amazon sellers that are expanding their business into Singapore. Most Amazon Sellers opt for Fulfillment by Amazon (FBA) when they want to generate more sales without necessarily investing more in logistics. Understand what’s involved in shipping to and fulfilling in Singapore, including costs, times, and requirements.

Step 4

Manage your business
Use Amazon tools like Sponsored Products, Lightning deals and coupons to build your business in Singapore.

Good practices for sellers

Sell responsibly. Build up and maintain a solid reputation as a trusted seller.
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For more guidance on pricing practices to avoid potential infringements of the Consumer Protection (Fair Trading) Act, refer to the CCCS Guidelines on Price Transparency on the CCCS website here.

Cost overview

月服务费
Monthly fees
Register now for the Professional selling plan, no service fees before December 31, 2022 (original price S$29.95 per month)
手续费
Selling Plan
Professional selling plan: No charge per item

Individual selling plan: S$1.07 (including GST) /S$1 (excluding GST) for each item sold
销售佣金
Referral Fees
Amazon will charge a commission based on the category deducting an appropriate percentage of the total selling price, including all appropriate taxes on all products.
物流费用
Logistics fees
Fulfillment by Amazon (FBA)’s competitive pricing and transportation capabilities can help you reduce costs while enjoying many other benefits
shipping icon, airplane on top and truck on bottom

Amazon Seller Help

Dive deep on specific topics related to selling on Amazon in Singapore
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Singapore Campaign Calendar

Plan ahead for peak shopping periods
speech bubble icon

Amazon Seller Help

Dive deep on specific topics related to selling on Amazon in Singapore
computer icon with Amazon Smile logo

Singapore Campaign Calendar

Plan ahead for peak shopping periods
icon of hand holding a coin

Good practices for sellers

Sell responsibly. Build up and maintain a solid reputation as a trusted seller.

Frequently Asked Questions

Get answers to the frequently asked questions about selling in Singapore

Overview

What is selling on Amazon?
Selling on Amazon is a program that lets individuals and businesses sell their products and inventory on in Amazon's stores, like Amazon.sg.
Why should I sell on Amazon?
Here are just a couple of reasons: the opportunity to put your product in front of hundreds of millions of potential customers, plus the ability to start selling fast before you even set up a business website or physical store.
What are the fees required to sell on Amazon Singapore
There is a waiver of professional selling account fee till 31 December 2022. The associated fees to sell on Amazon would include subscription fees, storage fees, referral fees, refund administrative fee. If you choose to list your products for Fulfilment by Amazon (FBA), the associated fees would include storage fee and Fulfilment Fees.
Can I list my products in all Amazon Singapore categories?
More than 20 product categories are open to sellers. See the eligible categories page for more information of available categories in Amazon Singapore.
What currency will my payment will received?
Payment will be provided in SGD. If you are an international seller, you can select to use Amazon Currency Converter for Sellers to receive payments in the currency of the country/region in which your bank account is located .
What's the A-to-z Guarantee program?
The A-to-z Guarantee program is for situations where a customer never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the customer isn’t satisfied after 48 hours, they can file an A-to-z claim. When Amazon receives the claim, we send the seller an email detailing the claim and requesting basic information about the order and the fulfillment process. Amazon will then determine how the claim will be settled, which may include reimbursement of the order to the customer at the seller’s expense.
How do I open a new Amazon seller account?
How do I open a new Amazon seller account?
Visit the Pricing page to sign up for the Professional plan or the Individual plan. You can use your Amazon customer account, or you can create a new account with your business email address.

Before you start, be sure to have the following information ready:
  • Your business name, address, and contact information
  • An internationally chargeable credit card with a valid billing address
  • A phone number where you can be reached during the registration process
  • Your tax ID info
  • Additional identity documents may be required in some cases
Can I downgrade my Professional selling account?
Yes. If you don’t want to be charged a monthly subscription fee, you can downgrade your account from the Professional plan to the Individual plan from the My Services page in Seller Central (login required).

If you downgrade, your account stays open and you can keep offering items on Amazon as an Individual seller, but you’ll lose access to Professional plan benefits like bulk upload, order reports, seller-customized shipping rates, or special listing features. Also, keep in mind that only offers from Professional sellers are eligible for featured offer status on product detail pages.
How do I close my Amazon seller account?
To permanently close your Amazon seller account, request account closure in Seller Central. Keep in mind that you can use our Listings Status feature to suspend your product listings, or you can remove them entirely but hold on to your account for future use. Before you close your account permanently, remember to cancel and remove your listings and resolve all transactions.

Pricing

How much does it cost to sell on Amazon Singapore?
It costs S$29.95 per month (excl. GST) (waived until 31 Dec 2022) plus a fee on each product that is sold. The fee varies across categories.

Learn more about Selling on Amazon pricing ›
Additional fees apply when you use Fulfilment by Amazon to pick, pack, ship, and provide customer service for your products. Learn more about FBA pricing ›
How much does it cost to start Amazon FBA?
Fulfilment by Amazon costs vary widely depending on several factors, including the size and weight of the product you’re selling. To estimate the cost of using FBA for your products visit the FBA pricing page.
When do I start getting charged the monthly subscription fee?
The monthly subscription fee begins as soon as you complete the registration process. Your first monthly subscription fee will be charged at that time unless otherwise stated in any promotional offers.
How do I get paid?
When your seller account is settled and you have a positive balance, Amazon sends the money to your bank account using an Automated Clearing House (ACH) or electronic funds transfer. It can take up to five business days for the money to appear in your bank account after Amazon initiates a payment.

Before we can pay you, you must provide a valid bank account as the Deposit Method in your seller account settings. We cannot make payments to a credit card or online payment system, such as PayPal.

Sell your items

How do I manage my selling account?
Use the Seller Central website to manage all aspects of selling on Amazon. Seller Central is the website where you manage your selling account, add product information, make inventory updates, manage orders, and manage payments.
How do I add inventory?
You have four options for submitting product-related data:
  • Use the Add a Product feature on Seller Central to create one product at a time.
  • Use Excel-based inventory files to create multiple products simultaneously.
  • Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports.
  • Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports (Professional plan only).
How will I know when I have a sale?
Amazon notifies you by email when you receive an order. You can add multiple email address and manage notification preferences in your account settings anytime.
How much does it cost to ship items I sell?
Shipping fees depend on whether you plan to fulfill orders yourself, or use Fulfillment By Amazon (FBA) to handle your logistics and customer service.
How does Fulfillment by Amazon work?
With Fulfillment by Amazon (FBA) you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products.
What is the featured offer?
The featured offer (sometimes called the "Buy Box") is the place on a product detail page where customers start the purchase process by adding items to their shopping carts. A key feature of Amazon store is that the same product can have multiple offers from multiple sellers. If more than one seller offers the same product in new condition, they can compete for the featured offer for that product.

To compete for featured offer placement, you must have a Professional seller account and demonstrate a consistently great buying experience for customers. Amazon uses performance-based criteria to determine featured offer eligibility and placement status. Eligible listings that do not win featured offer status are eligible for placement in the "More Buying Choices" box. Amazon does not guarantee placement in either of these locations.
How do I sell my products in other Amazon stores internationally, such as amazon.de and amazon.co.jp?
Selling in other Amazon stores is similar to selling in the SG. When you set up a Professional selling account in the SG, you immediately have the option to list eligible products across North America (US, Canada and Mexico), Europe, Japan, Australia, and elsewhere. Learn more about how to sell in Amazon stores worldwide.

Global Registration

Which stores am I registering in?
When you register for an Amazon selling account, we automatically create merged accounts that give you access to North American stores (United States, Canada, and Mexico), European stores (United Kingdom, Germany, France, Italy, Netherlands, Poland, Sweden, and Spain), Japan, Australia and Singapore.

Once you have created a selling account, you can start creating product listings in each store, unless that store requires additional information. If you already have a seller account, login to Seller Central to see a list of your merged global accounts.
What should I do if I do not have all the information to complete registration in a particular Amazon store?
For the registration process, you do not need store-specific information but only general information about your business. During registration, you can save your progress and login again to continue from where you left off. After registration is completed, you may need to provide additional information or documentation based on the countries in which you wish to sell in. For example, to sell in the United States, you are required to provide tax information after registration is completed.
Do I have to sell in all stores?
No, even though you will have an account in each of the North American, European, Japan, Australia, and Singapore stores, you can select the specific store(s) in which you want to sell for each product that you offer. You are not required to list products in all stores. If you want to list a product in a store for which you have a merged account already, you will not be required to go through the entire registration process again.
I do not want to list my products in all the stores in Europe. Can I select the UK only (or Germany, France, Italy, Netherlands, Poland, Sweden, Spain, etc.)?
When you list your products in one of Amazon’s European stores, by default the listing will be available in all European stores, to make it easier for you to expand your business in Europe. If you wish to remove your listing from a specific store or opt out of this functionality altogether, you can login to Seller Central, go to Account Settings, and deselect the store(s).
I have completed the registration process, but I don’t need a seller account in all of the stores for which you have created merged accounts. How do I un-register myself from a store?
You can choose to downgrade your account from a Professional selling plan to an Individual selling plan if you do not want to be charged a monthly subscription fee. Please follow the instructions to switch to an Individual selling plan.

To close an account, login to the account for the store that you want to close, and go to Settings > Account Info > Close account in Seller Central. Please note that you must close each regional account individually (North America, Europe, Japan, Australia, Singapore).

If you downgrade or close one of your accounts but still have buyable ASINs listed in your other merged accounts, you will still pay a Professional selling plan subscription fee. Ensure that you downgrade each merged account individually if you do not wish to be charged a monthly Professional subscription fee.

Stay connected

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