GLOBAL SELLING

Expand to Japan

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Expand to Japan

 

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Why expand to Japan?

Be part of the world’s third-largest economy

71% of Japanese shoppers make purchases online. They’re accustomed to fast, convenient delivery, and Fulfillment by Amazon can help you meet those expectations. help!

You don’t have to speak Japanese

Amazon offers many language support options for managing your sales, customer service, and translations. Your ASINs may even already exist on Amazon.co.jp, which will allow you to launch even faster.
SELLER SPOTLIGHT: PLUGABLE TECHNOLOGIES
That kind of diversification, that kind of second chance that every product gets by launching in the Japanese market is really valuable.
Bernie ThompsonFounder, Plugable Technologies

How to expand?

Start selling on Amazon Japan

HOW-TO

Start selling on Amazon in Japan

Whether you are new to selling globally or a seasoned exporter, Amazon makes selling internationally simpler and easier. Just like in the US, you can sign up for a Seller Central account in Japan. Get started in just a few steps.

Step 1

Decide what to sell
Understand the taxes and regulations required to sell your products and make sure you are following Japan’s local laws when selling in Japan. Understand the category requirements and review the list of recommended products by category (Amazon.co.jp seller account sign-in required) . Third-party service providers can also help with issues including compliance, international shipping, and taxes.

Step 2

Register and List
Take advantage of Amazon’s powerful tools to manage your seller accounts. You can link your North American or European marketplace accounts to your Japan account, see your global sales on one page, and sync your listings. Learn more about the document verification and review process after setting up a Japan account.

Step 3

Ship and fulfill
Same-day and next-day deliveries are common in Japan. Understand what’s involved in shipping to and fulfilling in Japan, including costs, times, and requirements. Amazon has a network of leading international shipping and logistics experts that offer special discounted rates for Amazon sellers that are expanding their business into Japan.

Step 4

Manage your business
Use Amazon tools like Global Sales Summary, Amazon Currency Converter, Sponsored Products, and Lightning Deals to build your business in Japan.
Stack of six Amazon boxes ready to ship

What can I sell?

Product category
Product examples
Conditions allowed
Categories without restrictions
Books
Books, Calendars, Magazines, and other publications
New, Used, Collectible
Music (CDs and records)
CDs, Cassettes, Vinyl, and other sound recordings
New, Used, Collectible
Video & DVD
Movies and TV shows
New, Used, Collectible
Electronics
TVs, CD Players, Car Audio, GPS
Brand New, Refurbished, Used
Camera
Cameras, Camcorders, Telescopes
Brand New, Refurbished, Used
Computers & Accessories
Desktops, Laptops, Drives, Storage
Brand New, Refurbished, Used
Amazon Device Accessories
Amazon Device Accessories
Brand New, Refurbished, Used
Home
Furniture, Interior, and Kitchen
Brand New, Refurbished, Used
Home Appliances
Small Home Appliances
Brand New, Refurbished, Used
Major Appliances
Kitchen Appliances, Refrigerators, Kitchen Parts/Accessories
Brand New, Refurbished, Used
Musical Instruments
Guitars, Keyboards, Band & Orchestra, Recording Equipment, Musical Peripherals
Brand New, Refurbished, Used
Office Products
Office Products, Office Electronics
Brand New, Refurbished, Used
PC Software
Business, Media Education, Utilities, Security, Children's Software
New, Used
Video Games
Game Consoles, Console Games, PC Games/Accessories
New, Used
Tools & Home Improvement
Power Tools, Machinery, Work Tools, Lighting Fixtures, Kitchen/Bath Equipment
Brand New, Refurbished, Used
Industrial and Scientific
Brand New, Refurbished, Used
Automotive & Powersports
Parts, Tires, Tools/Equipment, Accessories
New, Refurbished, Used, Collectible
Sports & Outdoors
Outdoor Equipment, Sportswear, Bicycle
New, Refurbished, Used, Collectible
Toys & Games
Toys for Toddlers and Preschoolers, Learning Toys, Riding Toys, Figurines, Dolls, Board Games, Arts, Crafts, Hobbies
New, Used, Collectible
Baby Products
Childbirth, Infant Care Products, Feeding Products
New, Used, Collectible
Pet Supplies
Pet food, Pet Supplies (for dogs, cats and small animals)
New, Used
Drug Store
First Aid, Supplements
New
Beauty
Fragrance, Skincare, Makeup, Hair Care, Bath
New
Food & Beverage
Beverages, Breakfast, Canned Food, Snacks, Meat, Seafood, Chocolate, Dessert, Gift Set
New
Jewelry
Earrings, Necklaces, Rings and Bracelets
New
Watches
All Watches Product Types
New
Clothing & Fashion accessories
Clothing & Accessories
New
Shoes & Bags
Shoes & Bags
New
Categories with restrictions
Currencies, coins, and cash equivalents
Amazon Devices, Repair & Maintenance Accessories
Laser Pointers & Related Products
Medical Device Handling (for Marketplace Sellers)
Please note that you may be requested for information or documentations in addition to what has been mentioned above

Fees and Pricing

Amazon offers flexible options for sellers to cater to your unique business needs and goals. Factors that determine the fees involved include the selling plan you opt for, product category and fulfilment strategy amongst other variables.
销售佣金
Referral Fees/
Sell On Amazon Fees
Amazon charges a referral fee for each item sold. The amount depends on the product category, but most referral fees are between 8% and 15%.
手续费
Selling plans
The Individual plan costs 100 yen per unit sold, and the Professional plan costs 4,900 yen per month no matter how many units you sell.
物流费用
Fulfillment Fees
The cost to ship your orders depends on whether you fulfill your own orders or use Fulfillment by Amazon (FBA).
月服务费
Other Costs
Some sellers may incur additional fees (such as long-term storage fees). There are also optional programs like advertising or premium account services.
*Fees are accurate as of 16 Aug 2022

Why Fulfilment by Amazon (FBA)?

Fulfilment by Amazon (FBA) is an order fulfilment service that empowers businesses to scale by providing access to Amazon’s logistics network. Store your products in Amazon’s fulfilment centres and we will pick, pack and ship them as orders are made. We also handle customer service and returns to provide a reliable e-commerce fulfilment that delights customers.
Benefits of FBA

Your products are eligible for Amazon Prime

Many Amazon customers are looking for Prime items. When you list products for FBA, they are eligible for free shipping benefits such as Expedited Shipping, Same-Day Delivery, and other Prime customers. Qualified FBA listings are displayed with the Prime logo, so customers know that Amazon handles packing, delivery, customer service, and returns.
*Terms and conditions apply.

Customers enjoy Amazon’s reliable customer service

FBA leverages the Amazon customer service network stretching around the globe, managing customer inquiries, refunds, and returns for your FBA orders.

Pay as you go

FBA fees are calculated based on the product’s storage space and the number of orders that Amazon fulfilled, packed, and shipped. There is no extra charge for Expedited Shipping or Scheduled Delivery. Note that fees for Selling on Amazon and optional service fees may apply.

Past Webinars and calendar

shipping icon, airplane on top and truck on bottom

Expand to Japan webinars

Watch our webinars to learn about how to expand to Japan

Frequently Asked Questions

Get answers to the frequently asked questions about selling in Japan.

Getting Started

What is selling on Amazon?
Selling on Amazon is a program that lets individuals and businesses sell their products and inventory on in Amazon's stores, like Amazon.co.jp.
Why should I sell on Amazon?
Here are just a couple of reasons: the opportunity to put your product in front of hundreds of millions of potential customers, plus the ability to start selling fast before you even set up a business website or physical store. There are many other benefits too.
Can I list my products in all Amazon categories?
Prior approval may be required to list certain products in certain categories. See the Selling Services page for more details.
What type of products cannot be listed on Amazon.co.jp?
Some products may not be listed as a matter of compliance with legal or regulatory restrictions, such as prescription drugs. Also, some products may not be listed as a matter prohibited by Amazon policy (for example, crime scene photos). For detailed information, please see our Restricted Products Help section.
What's the A-to-z Guarantee program?
The A-to-z Guarantee program is for situations where a customer never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the customer isn’t satisfied after 48 hours, they can file an A-to-z claim. When Amazon receives the claim, we send the seller an email detailing the claim and requesting basic information about the order and the fulfillment process. Amazon will then determine whether the A-to-z Guarantee claim applies, based on the information provided. In some cases, reimbursement of the order to the customer at the seller’s expense may be involved.
How do I open a new Amazon seller account?
Visit the Pricing page to sign up for the Professional plan or the Individual plan. You can use your Amazon customer account, or you can create a new account with your business email address.

Before you start, be sure to have the following information ready:
  • Your business name, address, and contact information
  • An internationally chargeable credit card with a valid billing address
  • A phone number where you can be reached during the registration process
  • Your tax ID info
  • Additional identity documents may be required in some cases
Can I downgrade my Professional selling account?
Yes. If you don’t want to be charged a monthly subscription fee, you can downgrade your account from the Professional plan to the Individual plan. Please change your plan from the My Services page. In order to make changes, login is required.

If you make changes, you can keep offering items as an Individual seller. However, you’ll lose access to Professional plan benefits like bulk upload, order reports, seller-customized shipping rates, or special listing features. Also, keep in mind that only offers from Professional sellers are eligible for featured offer status on product detail pages.
How do I close my Amazon seller account?
To permanently close your Amazon seller account, request account closure in Seller Central. Keep in mind that you can use our Listings Status feature to suspend your product listings, or you can remove them entirely but hold on to your account for future use. Before you close your account permanently, remember to cancel and remove your listings and resolve all transactions.
How do I sell in Amazon stores in the U.S., Canada, and Mexico?
When you sign up as a Professional seller, you can start selling in our US, Canadian, and Mexican stores through a North America Unified Account. This will enable you to more easily share product listing info and manage your inventory across all three stores. For all per-item transaction fees, sellers will pay the fees for the marketplace where the item was sold. If you are a Pro Merchant, you’ll only be charged one monthly subscription fee for selling in North America.

If you already sell on Amazon in the US, Canada, or Mexico, you can use your existing bank account to receive disbursements in your local currency with the Amazon Currency Converter for Sellers (ACCS).

Pricing

How much does it cost to sell on Amazon.co.jp?
Amazon has two selling plans. The Professional selling plan costs ¥4,900 (excluding tax) per month plus a per-item referral fee. Referral fees vary by category. The Individual selling plan costs ¥100 (excluding tax) per unit sold plus a per-item referral fee. Referral fees vary by category. If you plan to sell fewer than 49 items a month, the Individual plan may be best for you.

In addition the cost of your selling plan and referral fees, other costs may apply, depending on how you ship orders, whether you decide to advertise, etc.
What are the differences between Professional and Individual accounts?
Third-party sellers can sell in Amazon's stores by signing up for the Professional plan or the Individual plan. With the Individual plan, sellers pay a fee for each unit they sell. With the Professional plan, sellers pay one flat fee per month, no matter how many units they sell.
When do I start getting charged the monthly subscription fee?
The monthly subscription fee applies to Professional selling accounts only. The charges begin as soon as you finish the registration process. Your first monthly subscription fee will be charged at that time unless you’re signing up with a promotional offer.
How do I get paid?
When your seller account is settled and you have a positive balance, Amazon sends the money to your bank account using an Automated Clearing House (ACH) or electronic funds transfer. It can take up to five business days for the money to appear in your bank account after Amazon initiates a payment.

Before we can pay you, you must provide a valid bank account as the Deposit Method in your Business seller account settings as part of your bank account information. We cannot make payments to a credit card or online payment system, such as PayPal.

Listing

How do I manage my selling account?
Use the Seller Central website to manage all parts of your Amazon business. Seller Central is the website where you manage your selling account, add product information, make inventory updates, and manage orders and payments.
How do I add inventory?
You have four options for entering product-related info:
  • Click the Sell on Amazon button on Amazon product pages.
  • Use the Add a Product feature on Seller Central to list one new product at a time.
  • Use Excel-based inventory files to add multiple product listings at once.
  • Use Amazon Marketplace Web Service to do bulk uploads and get bulk reports.
How will I know when I have a sale?
Amazon notifies you by email or text message when you receive an order. You can choose either notification method in your account settings.
How much does it cost to ship items I sell?
Fulfillment fees depend on whether you plan to ship products yourself, or use Fulfillment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products.
How does Fulfillment by Amazon work?
With Fulfillment by Amazon (FBA) you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products.
What is a Featured Offer?
The Featured Offer is on a product detail page where customers begin the purchase process by adding items to their shopping carts. It’s sometimes called the Buy Box. A key feature of Amazon store is that the same product can have multiple offers from multiple sellers. If more than one seller offers the same product in a new condition, they might compete for the featured offer for that product.

To compete for featured offer placement, sellers must have a Professional seller account and demonstrate a consistently great buying experience for customers. Amazon uses performance-based criteria to determine featured offer eligibility and placement status. Eligible listings that do not win featured offer status are eligible for placement in the "More Buying Choices" box. Amazon does not guarantee placement in either of these locations.
Can I offer gift-wrap and gift messaging services to my customers on Amazon.co.jp?
Definitely! Our Gift Messaging service lets customers write notes for individual items or entire orders. Additionally, our Gift-Wrap service lets them select and pay for gift-wrapping for each item in their order.
How do I sell my products in other Amazon stores internationally, such as amazon.de and amazon.co.jp?
Selling in other Amazon stores is similar to selling in the US. When you set up a Professional selling account in the US, you immediately have the option to list eligible products across North America (Canada and Mexico), Europe, Japan, Australia, and elsewhere. Learn more about how to sell in Amazon stores worldwide.

Global Registration

Which stores am I registering in?
When you register for an Amazon selling account, we automatically create merged accounts that give you access to North American stores (United States, Canada, and Mexico), European stores (United Kingdom, Germany, France, Italy, Netherlands, Poland, Sweden, and Spain), Japan, and Australia.

Once you have created a selling account, you can start creating product listings in each store, unless that store requires additional information. If you already have a seller account, log in to Seller Central to see a list of your merged global accounts.
What should I do if I do not have all the information to complete registration in a particular Amazon store?
For the registration process, you do not need store-specific information but only general information about your business. During registration, you can save your progress and login again to continue from where you left off. After registration is completed, you may need to provide additional information or documentation based on the countries in which you wish to sell. For example, to sell in the United States, you are required to provide tax information after registration is completed.
Do I have to sell in all stores?
No, even though you will have an account in each of the North American, European, Japan, and Australia stores, you can select the specific store(s) in which you want to sell for each product that you offer. You are not required to list products in all stores. If you want to list a product in a store for which you have a merged account already, you will not be required to go through the entire registration process again.
I do not want to list my products in all the stores in Europe. Can I select the UK only (or Germany, France, Italy, Netherlands, Poland, Sweden, Spain, etc.)?
When you list your products in one of Amazon’s European stores, by default the listing will be available in all European stores, to make it easier for you to expand your business in Europe. If you wish to remove your listing from a specific store or opt out of this functionality altogether, you can log in to Seller Central, go to Account Settings, and deselect the store(s).
I have completed the registration process, but I don’t need a seller account in all of the stores for which you have created merged accounts. How do I un-register myself from a store?
You can choose to downgrade your account from a Professional selling plan to an Individual selling plan if you do not want to be charged a monthly subscription fee. Please follow the instructions to switch to an individual selling plan.

To close an account, login to the account for the store that you want to close, and go to Settings > Account Info > Close account in Seller Central. Please note that you must close each regional account individually (North America, Europe, Japan, Australia).

If you downgrade or close one of your accounts but still have buyable ASINs listed in your other merged accounts, you will still pay a Professional selling plan subscription fee. Ensure that you downgrade each merged account individually if you do not wish to be charged a monthly Professional subscription fee.
How do I sell in a store for which Amazon does not automatically create a merged account?
Register for that store separately. You can then merge that separate account to your Global Registration account.
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