Expand to Japan

Selling on Amazon is a program that lets individuals and businesses sell their products and inventory on in Amazon's stores, like Amazon.co.jp.

Here are just a couple of reasons: the opportunity to put your product in front of hundreds of millions of potential customers, plus the ability to start selling fast before you even set up a business website or physical store. There are many other benefits too.

Prior approval may be required to list certain products in certain categories. See the Selling Services page for more details.

Some products may not be listed as a matter of compliance with legal or regulatory restrictions, such as prescription drugs. Also, some products may not be listed as a matter prohibited by Amazon policy (for example, crime scene photos). For detailed information, please see our Restricted Products Help section.

The A-to-z Guarantee program is for situations where a customer never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the customer isn’t satisfied after 48 hours, they can file an A-to-z claim. When Amazon receives the claim, we send the seller an email detailing the claim and requesting basic information about the order and the fulfillment process. Amazon will then determine whether the A-to-z Guarantee claim applies, based on the information provided. In some cases, reimbursement of the order to the customer at the seller’s expense may be involved.

Visit the Pricing page to sign up for the Professional plan or the Individual plan. You can use your Amazon customer account, or you can create a new account with your business email address.

Before you start, be sure to have the following information ready:

Yes. If you don’t want to be charged a monthly subscription fee, you can downgrade your account from the Professional plan to the Individual plan. Please change your plan from the My Services page. In order to make changes, login is required.

If you make changes, you can keep offering items as an Individual seller. However, you’ll lose access to Professional plan benefits like bulk upload, order reports, seller-customized shipping rates, or special listing features. Also, keep in mind that only offers from Professional sellers are eligible for featured offer status on product detail pages.

To permanently close your Amazon seller account, request account closure in Seller Central. Keep in mind that you can use our Listings Status feature to suspend your product listings, or you can remove them entirely but hold on to your account for future use. Before you close your account permanently, remember to cancel and remove your listings and resolve all transactions.

When you sign up as a Professional seller, you can start selling in our US, Canadian, and Mexican stores through a North America Unified Account. This will enable you to more easily share product listing info and manage your inventory across all three stores. For all per-item transaction fees, sellers will pay the fees for the marketplace where the item was sold. If you are a Pro Merchant, you’ll only be charged one monthly subscription fee for selling in North America.

If you already sell on Amazon in the US, Canada, or Mexico, you can use your existing bank account to receive disbursements in your local currency with the Amazon Currency Converter for Sellers (ACCS).

Third-party sellers can sell in Amazon's stores by signing up for the Professional plan or the Individual plan. With the Individual plan, sellers pay a fee for each unit they sell. With the Professional plan, sellers pay one flat fee per month, no matter how many units they sell.

The monthly subscription fee applies to Professional selling accounts only. The charges begin as soon as you finish the registration process. Your first monthly subscription fee will be charged at that time unless you’re signing up with a promotional offer.

When your seller account is settled and you have a positive balance, Amazon sends the money to your bank account using an Automated Clearing House (ACH) or electronic funds transfer. It can take up to five business days for the money to appear in your bank account after Amazon initiates a payment.

Before we can pay you, you must provide a valid bank account as the Deposit Method in your Business seller account settings as part of your bank account information. We cannot make payments to a credit card or online payment system, such as PayPal.

Use the Seller Central website to manage all parts of your Amazon business. Seller Central is the website where you manage your selling account, add product information, make inventory updates, and manage orders and payments.

You have four options for entering product-related info:

Amazon notifies you by email or text message when you receive an order. You can choose either notification method in your account settings.

Fulfillment fees depend on whether you plan to ship products yourself, or use Fulfillment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products.

With Fulfillment by Amazon (FBA) you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products.

The Featured Offer is on a product detail page where customers begin the purchase process by adding items to their shopping carts. It’s sometimes called the Buy Box. A key feature of Amazon store is that the same product can have multiple offers from multiple sellers. If more than one seller offers the same product in a new condition, they might compete for the featured offer for that product.

To compete for featured offer placement, sellers must have a Professional seller account and demonstrate a consistently great buying experience for customers. Amazon uses performance-based criteria to determine featured offer eligibility and placement status. Eligible listings that do not win featured offer status are eligible for placement in the "More Buying Choices" box. Amazon does not guarantee placement in either of these locations.

Definitely! Our Gift Messaging service lets customers write notes for individual items or entire orders. Additionally, our Gift-Wrap service lets them select and pay for gift-wrapping for each item in their order.

Selling in other Amazon stores is similar to selling in the US. When you set up a Professional selling account in the US, you immediately have the option to list eligible products across North America (Canada and Mexico), Europe, Japan, Australia, and elsewhere. Learn more about how to sell in Amazon stores worldwide.

When you register for an Amazon selling account, we automatically create merged accounts that give you access to North American stores (United States, Canada, and Mexico), European stores (United Kingdom, Germany, France, Italy, Netherlands, Poland, Sweden, and Spain), Japan, and Australia.

Once you have created a selling account, you can start creating product listings in each store, unless that store requires additional information. If you already have a seller account, log in to Seller Central to see a list of your merged global accounts.

For the registration process, you do not need store-specific information but only general information about your business. During registration, you can save your progress and login again to continue from where you left off. After registration is completed, you may need to provide additional information or documentation based on the countries in which you wish to sell. For example, to sell in the United States, you are required to provide tax information after registration is completed.

No, even though you will have an account in each of the North American, European, Japan, and Australia stores, you can select the specific store(s) in which you want to sell for each product that you offer. You are not required to list products in all stores. If you want to list a product in a store for which you have a merged account already, you will not be required to go through the entire registration process again.

When you list your products in one of Amazon’s European stores, by default the listing will be available in all European stores, to make it easier for you to expand your business in Europe. If you wish to remove your listing from a specific store or opt out of this functionality altogether, you can log in to Seller Central, go to Account Settings, and deselect the store(s).

You can choose to downgrade your account from a Professional selling plan to an Individual selling plan if you do not want to be charged a monthly subscription fee. Please follow the instructions to switch to an individual selling plan.

To close an account, login to the account for the store that you want to close, and go to Settings > Account Info > Close account in Seller Central. Please note that you must close each regional account individually (North America, Europe, Japan, Australia).

If you downgrade or close one of your accounts but still have buyable ASINs listed in your other merged accounts, you will still pay a Professional selling plan subscription fee. Ensure that you downgrade each merged account individually if you do not wish to be charged a monthly Professional subscription fee.