Starter Pack
Sign up for your Amazon Singapore selling account to unlock your benefits.
Key offers
90-Day* account management
Give your business the best possible start with 1-to-1 support during the crucial first 90 days. Once you sign up, email us at amazonsellersg@amazon.sg and let us know how we can help.
*Terms & conditions apply.
More benefits
Product listing support
Let us help you get your product listed to energize your sales across 22 stores. Email at amazonsellersg@amazon.sg with your request, and we will provide you with a template to get things started.
Register once, sell in 22 stores*
Start local and go global with access to 22 Amazon stores and maximize your sales opportunities.
*Registration fees do apply to selling in some stores.
SERVICE PROVIDER OFFER
Sleek simplifies accounting and bookkeeping for busy sellers.
Simply reach out to Sleek via our Service Provider Network after logging in to Amazon Seller Central and enjoy up to S$150 offer on Sleek plans and personalized consultations as a registered seller on Amazon Singapore.
Simply reach out to Sleek via our Service Provider Network after logging in to Amazon Seller Central and enjoy up to S$150 offer on Sleek plans and personalized consultations as a registered seller on Amazon Singapore.
*Terms & conditions apply. Offer valid till 31 Dec 2023. Amazon is providing this information for reference only and does not endorse any service provider or its services. If you choose to engage a service provider, you will be contracting directly with that provider, who will be providing services to you at your direction. Pricing information are presented for your reference only, and service providers may charge you in a different amount or currency, plus any applicable taxes.
Campaigns participation & promotional support
Help boost sales with free campaign participation, along with voucher creation and product promotions.
Free storage, removals & next-day delivery*
Enjoy free storage, removals with our New Selection Program, and next-day delivery* on domestic prime eligible products with Fulfilment by Amazon (FBA).
*Terms & conditions apply. Next day delivery applies to orders placed before midnight and customers can expect to receive it the next day by 10:00PM.
No subscription fees for 2023
We have waived the monthly subscription fee of $29.95 until 31st December 2023*.
*Terms & conditions apply. Monthly subscription fee of S$29.95 is waived till 31 Dec 2023.
Why sell in Singapore?
The acceleration of digital adoption is here to stay
In 2020, the gross merchandise volume (GMV) of Singaporean e-commerce amounted to approximately 4 billion U.S. dollars and was expected to reach 11.45 billion dollars by 2025.
Participate in campaigns that help to drive greater visibility
In Singapore, many shoppers are highly receptive towards discounts and promotions from sellers. At Amazon.sg, we provide a way for you to appeal to this price-conscious group of consumers with our yearly events and campaigns. This may potentially improve your visibility and grow sales.
Be part of one of the richest countries in the world
Compared to its neighboring countries, Singaporean e-commerce depends more on the quality and price of the products than on the number of sales. The high GDP per capita , the well- developed ICT infrastructure and the government’s interest in making Singapore a smart nation are the main reasons for its success.
Key highlights
5 million+
Monthly customer visits to Amazon Singapore
$2.7 billion+
Estimated eCommerce sales in Singapore for 2021
89%
Of the total population use internet in Singapore
Where to start
Sell in Singapore
Are you a local seller who wants to find out more about Amazon? Learn how you can leverage Amazon Singapore to scale your business.
Expand to Singapore
Already selling on other Amazon stores overseas? Here’s why Singapore is the best place to take your business next.
What can I sell?
A wide range of products can be sold on Amazon.sg. However, certain products may require approval to sell.
In addition, your products should be compliant with our Fulfillment By Amazon (FBA) product regulations if you are fulfilling orders through FBA.
The table below shows the list of product categories available on Amazon.sg.
In addition, your products should be compliant with our Fulfillment By Amazon (FBA) product regulations if you are fulfilling orders through FBA.
The table below shows the list of product categories available on Amazon.sg.
Product category
Conditions allowed
Approval required?
Eligible categories
Apparel and Shoes
New
No
Automotive
New
No
Baby Products
New
Depends*
Beauty
New
Depends*
Books
New, Used
Depends*
Camera and photos
New
Depends*
Cell Phones and Accessories
New
Depends*
Consumer Electronics
New
Depends*
Electronic Accessories
New
Depends*
Grocery and Gourmet Food
New
No
Health and Personal Care
New
Depends*
Home
New
Depends*
Home Entertainment
New
Depends*
Home Improvement
New
No
Industrial and Scientific
New
No
Jewelry
New
Depends*
Kitchen
New
Depends*
Lawn and Garden
New
Depends*
Luggage
New
No
Music
New, Used
Depends*
Musical Instruments
New
No
Office Products
New
Depends*
Outdoors
New
No
Personal Care Appliances
New
Depends*
Personal Computers
New
No
Pet Products
New
No
Software
New
No
Computer/Video Games
New, Used
Depends*
Sports
New
No
Tools
New
Depends*
Toys and Games
New
Depends*
Watches
New
Depends*
Wireless
New
Depends*
*If the product that you wish to sell is a controlled good, medical device or used product, approval may be required.
Start selling in Singapore
How to register
Whether you are new to selling online or a seasoned seller, Amazon makes selling simpler and easier. Here are 4 steps to help you get started.
Step 1. Decide what to sell
Before you start, consider your selling strategy on Amazon by deciding whether you will resell popular products or manufacture your own. You can also find out if your products require additional approvals before listing them on Amazon.
Step 2. Register and list
Take advantage of Amazon’s powerful tools to manage your seller accounts. You can link your North American or European marketplace accounts to your Singapore account, see your global sales on one page, and sync your listings. Learn more about the document verification and review process after setting up a Singapore Account.
Step 3. Ship and fulfill
Amazon has a network of leading international shipping and logistics experts that offer special discounted rates for Amazon sellers that are expanding their business into Singapore.
Most Amazon Sellers opt for Fulfillment by Amazon (FBA) when they want to generate more sales without necessarily investing more in logistics. Understand costs involved in shipping to and fulfilling in Singapore, including costs, times, and requirements.
Most Amazon Sellers opt for Fulfillment by Amazon (FBA) when they want to generate more sales without necessarily investing more in logistics. Understand costs involved in shipping to and fulfilling in Singapore, including costs, times, and requirements.
Step 4. Manage your business
Use Amazon tools like Sponsored Products, Lightning deals and coupons to build your business in Singapore.
Good practices for sellers
Fees and pricing
Selling Plan
Professional selling plan: $29.95/month regardless of number of items sold
Individual selling plan: S$1.07 (including GST) /S$1 (excluding GST) for each item sold
Register now to enjoy subscription fee waiver** up till December 31, 2023
Individual selling plan: S$1.07 (including GST) /S$1 (excluding GST) for each item sold
Register now to enjoy subscription fee waiver** up till December 31, 2023
Referral fees
Amazon will charge a commission based on the category deducting an appropriate percentage of the total selling price, including all appropriate taxes on all products.
Logistics fees
Fulfillment by Amazon (FBA)’s competitive pricing and transportation capabilities can help you reduce costs while enjoying many other benefits.
*Fees are accurate as of 13 April 2022
**Terms and Conditions for Amazon Subscription Fee Waiver Offer
Fulfillment Options
Fulfillment refers to the entire process from when a customer places an order till the items are delivered to the customer.
At Amazon, you can choose one fulfillment method for all your products or different methods for different products, depending on the product range and category. Learn more about each of the fulfillment options and compare them below.
At Amazon, you can choose one fulfillment method for all your products or different methods for different products, depending on the product range and category. Learn more about each of the fulfillment options and compare them below.
Fulfillment by Amazon (FBA)
FBA allows you to store your products in Amazon’s fulfillment centers.
When an order is made, your products will be picked, packed and delivered to customers by us.
When an order is made, your products will be picked, packed and delivered to customers by us.
Amazon Easy Ship (AES)
With Amazon Easy Ship, you store your products and pack them when orders are made.
Amazon manages shipping by picking up the orders from you and delivering them to your customer’s doorstep.
Amazon manages shipping by picking up the orders from you and delivering them to your customer’s doorstep.
Self Ship
If you prefer to handle the entire order fulfillment process, you can opt for self ship.
Here, you will store, pack and deliver your products directly to your customers.
Here, you will store, pack and deliver your products directly to your customers.
Seller support
Sell globally with a few clicks
Amazon has cross-border listing tools to enable your business expansion in over 200 countries.
Leverage a strong logistics and fulfillment network
Scale quickly as Fulfillment by Amazon (FBA) picks, packs and ships your orders, allowing you to focus on other areas of your business.
Secure services for all your needs
Increase your visibility with Amazon advertising and get support from third-party service providers on the Service Provider Network.
Upgrade your skills with on-demand courses
Attend webinars and events and watch training videos on Seller University that can help you no matter where you are at in your seller journey.
Stay updated on the best seller practices
Keep yourself updated on the best practices by seeking advice from Seller Ambassadors or referring to our Selection Guidance resource.
Stay in touch with Amazon
Contact Amazon through various channels including live Q&A with your account manager, 24/7 seller support, Facebook and more.
Past webinars
Watch recordings of our past webinars and events where Amazon experts share about their personal experiences and tips. Explore our growing library of free resources to bring you success through every stage of your Amazon selling journey.
Frequently asked questions about selling on Amazon.sg
Get answers to the frequently asked questions about selling on Amazon.sg.
Overview
What is selling on Amazon?
Selling on Amazon is a program that lets individuals and businesses sell their products and inventory on in Amazon's stores, like Amazon.sg.
Why should I sell on Amazon?
Here are just a couple of reasons: the opportunity to put your product in front of hundreds of millions of potential customers, plus the ability to start selling fast before you even set up a business website or physical store.
What are the fees required to sell on Amazon Singapore
There is a waiver of professional selling account fee till 31 December 2023. The associated fees to sell on Amazon would include subscription fees, storage fees, referral fees, refund administrative fee. If you choose to list your products for Fulfilment by Amazon (FBA), the associated fees would include storage fee and Fulfilment Fees.
Can I list my products in all Amazon Singapore categories?
More than 20 product categories are open to sellers. See the eligible categories page for more information of available categories in Amazon Singapore.
What currency will my payment will received?
Payment will be provided in SGD. If you are an international seller, you can select to use Amazon Currency Converter for Sellers to receive payments in the currency of the country/region in which your bank account is located .
What's the A-to-z Guarantee program?
The A-to-z Guarantee program is for situations where a customer never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the customer isn’t satisfied after 48 hours, they can file an A-to-z claim. When Amazon receives the claim, we send the seller an email detailing the claim and requesting basic information about the order and the fulfillment process. Amazon will then determine how the claim will be settled, which may include reimbursement of the order to the customer at the seller’s expense.
How do I register for a new Amazon seller account?
How do I open a new Amazon seller account?
Visit the Pricing page to sign up for the Professional plan or the Individual plan. You can use your Amazon customer account, or you can create a new account with your business email address.
Before you start, be sure to have the following information ready:
Before you start, be sure to have the following information ready:
- Your business name, address, and contact information
- An internationally chargeable credit card with a valid billing address
- A phone number where you can be reached during the registration process
- Your tax ID info
- Additional identity documents may be required in some cases
Can I downgrade my Professional selling account?
Yes. If you don’t want to be charged a monthly subscription fee, you can downgrade your account from the Professional plan to the Individual plan from the My Services page in Seller Central (login required).
If you downgrade, your account stays open and you can keep offering items on Amazon as an Individual seller, but you’ll lose access to Professional plan benefits like bulk upload, order reports, seller-customized shipping rates, or special listing features. Also, keep in mind that only offers from Professional sellers are eligible for featured offer status on product detail pages.
If you downgrade, your account stays open and you can keep offering items on Amazon as an Individual seller, but you’ll lose access to Professional plan benefits like bulk upload, order reports, seller-customized shipping rates, or special listing features. Also, keep in mind that only offers from Professional sellers are eligible for featured offer status on product detail pages.
How do I close my Amazon seller account?
To permanently close your Amazon seller account, request account closure in Seller Central. Keep in mind that you can use our Listings Status feature to suspend your product listings, or you can remove them entirely but hold on to your account for future use. Before you close your account permanently, remember to cancel and remove your listings and resolve all transactions.
Pricing
How much does it cost to sell on Amazon Singapore?
It costs S$29.95 per month (excl. GST) (waived until 31 Dec 2023) plus a fee on each product that is sold. The fee varies across categories.
Learn more about Selling on Amazon pricing ›
Additional fees apply when you use Fulfilment by Amazon to pick, pack, ship, and provide customer service for your products. Learn more about FBA pricing ›
Learn more about Selling on Amazon pricing ›
Additional fees apply when you use Fulfilment by Amazon to pick, pack, ship, and provide customer service for your products. Learn more about FBA pricing ›
How much does it cost to start Amazon FBA?
Fulfilment by Amazon costs vary widely depending on several factors, including the size and weight of the product you’re selling. To estimate the cost of using FBA for your products visit the FBA pricing page.
When do I start getting charged the monthly subscription fee?
The monthly subscription fee begins as soon as you complete the registration process. Your first monthly subscription fee will be charged at that time unless otherwise stated in any promotional offers.
How do I get paid?
When your seller account is settled and you have a positive balance, Amazon sends the money to your bank account using an Automated Clearing House (ACH) or electronic funds transfer. It can take up to five business days for the money to appear in your bank account after Amazon initiates a payment.
Before we can pay you, you must provide a valid bank account as the Deposit Method in your seller account settings. We cannot make payments to a credit card or online payment system, such as PayPal.
Before we can pay you, you must provide a valid bank account as the Deposit Method in your seller account settings. We cannot make payments to a credit card or online payment system, such as PayPal.
Sell your items
How do I manage my selling account?
Use the Seller Central website to manage all aspects of selling on Amazon. Seller Central is the website where you manage your selling account, add product information, make inventory updates, manage orders, and manage payments.
How do I add inventory?
You have four options for submitting product-related data:
- Use the Add a Product feature on Seller Central to create one product at a time.
- Use Excel-based inventory files to create multiple products simultaneously.
- Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports.
- Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports (Professional plan only).
How will I know when I have a sale?
Amazon notifies you by email when you receive an order. You can add multiple email address and manage notification preferences in your account settings anytime.
How much does it cost to ship items I sell?
Shipping fees depend on whether you plan to fulfill orders yourself, or use Fulfillment By Amazon (FBA) to handle your logistics and customer service.
How does Fulfillment by Amazon work?
With Fulfillment by Amazon (FBA) you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products.
What is the featured offer?
The featured offer (sometimes called the "Buy Box") is the place on a product detail page where customers start the purchase process by adding items to their shopping carts. A key feature of Amazon store is that the same product can have multiple offers from multiple sellers. If more than one seller offers the same product in new condition, they can compete for the featured offer for that product.
To compete for featured offer placement, you must have a Professional seller account and demonstrate a consistently great buying experience for customers. Amazon uses performance-based criteria to determine featured offer eligibility and placement status. Eligible listings that do not win featured offer status are eligible for placement in the "More Buying Choices" box. Amazon does not guarantee placement in either of these locations.
To compete for featured offer placement, you must have a Professional seller account and demonstrate a consistently great buying experience for customers. Amazon uses performance-based criteria to determine featured offer eligibility and placement status. Eligible listings that do not win featured offer status are eligible for placement in the "More Buying Choices" box. Amazon does not guarantee placement in either of these locations.
How do I sell my products in other Amazon stores internationally, such as amazon.de and amazon.co.jp?
Selling in other Amazon stores is similar to selling in the SG. When you set up a Professional selling account in the SG, you immediately have the option to list eligible products across North America (US, Canada and Mexico), Europe, Japan, Australia, and elsewhere. Learn more about how to sell in Amazon stores worldwide.
The pandemic was very bad for us...We redirected our business online to our Amazon store and it opened our doors to the world.Dawn and LeslieHappyganics | Singapore
Sending my special recipes all over the globe...Now I feel like I'm cooking for all the people who wanted me to cook for them.Thanh NguyenHai Thien | Vietnam
We are based here in Singapore, but able to sell across the world…More than half of our total sales come from Amazon.Jason and KarenFair Havens | Singapore
Amazon offers me a great tool to enter the world market. Our sales have increased by 150% since we started selling on Amazon in 2015.Mary NguyenMaryCraft | Vietnam
Thanks to Amazon, we have been able to take Handmade Heroes to a whole new level...our sales have increased by an incredible 760%.Lynsey LimHandmade Hereos | Malaysia
Amazon has helped me fulfill my dream of having my own successful global business…Our business has grown by 400% in one year since we started selling on Amazon in late 2016.Connie TanGlittery Craft | Malaysia
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