GLOBAL SELLING

Expand to Singapore

Sell in one of the richest countries in the world

 

Expand to Singapore

Subscription fee waiver till 31 December 2022*
(applies to Amazon.sg subscription fee only)

Why expand to Singapore?

Gain early-mover advantage by bringing new selection to Amazon Singapore. With high GDP per capita of USD 98,526 (PPP), 80% e-commerce penetration rate and high demand for imported goods, Singapore is the easiest entry point to the South East Asian booming region.

Amazon.sg is an English-language experience, eliminating the need for translations, and boasts lower Fulfillment by Amazon fees compared to selling in the U.S. Expand now and take advantage of a Professional selling plan subscription fee waiver (S$29.95/month) until December 2022.
Amazon Singapore delivery man against Singapore skyline and landmarks
Singapore is highly connected in South East Asia with 26 Free Trade Agreements and ranked number 2 worldwide for ease of doing business

#2

#1

Customs Clearance with 90% physical cargo cleared within 8 min

#1

In South East Asia for online shopping spending at USD 785
Sources: 1. The World Bank, 2020;
2. Singapore Economic Development Board, 2020;
3. Enterprise Singapore, 2021;
4. Statista e-commerce penetration reports, 2021;
5. We Are Social: Digital 2021 Singapore report

Singapore at a glance

USD4.6B

e-commerce revenue by 2025
Source: Statista, 2021

US, China, Korea

are top cross-border e-commerce origins

Singapore has one of the highest GDP per capita (PPP) and e-commerce penetration rates as compared to other developed nations.

Source: World Bank, 2020
Source: Statista, 2021

International sellers on Amazon.sg

At Renpho, we innovate products that empower people around the world to improve their health. In Singapore, our total unit sales in 2021 increased by 225% compared to 2020, and sales increased by 260%.
Toby YuRenpho CEO | Amazon Global Seller
Ren Pho massage gun on Amazon Singapore
Source: Statista, 2021

All you need to launch seamlessly

FINDING PARTNERS

Service Provider Network

Find third-party companies across the globe who can help you manage shipping, customs and other
aspects of selling on Amazon
FULFILLMENT

Fulfillment by Amazon

Using FBA will help you reduce time on operational resources, logistics
and customer service worries.
LISTING

Build International Listings

Replicate listings and offers from your Amazon Store to the Singapore Store easily
shipping icon, airplane on top and truck on bottom

Resources

Dive deep on specific topics related to selling on Amazon in Singapore
computer icon with Amazon Smile logo

Webinars

Check out our past and upcoming webinars and events to learn more about Amazon Singapore

Start selling on Amazon Singapore

Whether you are new to selling online or a seasoned exporter, Amazon makes selling locally and internationally simpler and easier. Just like in the US, you can sign up for a Seller Central account in Singapore. Get started in just a few steps.

Step 1

Decide what to sell
Understanding Singapore local laws is important for selling on Amazon.sg. It is important that you understand how Singapore applies Goods and Services Tax (GST) to orders made online. When you import goods into Singapore, you must comply with Singapore customs laws, as well as laws and regulations.

Step 2

Register and List
Take advantage of Amazon’s powerful tools to manage your seller accounts. You can link your North American or European marketplace accounts to your Singapore account, see your global sales on one page, and sync your listings. Learn more about the document verification and review process after setting up a Singapore Account.

Step 3

Ship and fulfill
Amazon has a network of leading international shipping and logistics experts that offer special discounted rates for Amazon sellers that are expanding their business into Singapore.

Most Amazon sellers opt for Fulfillment by Amazon (FBA) when they want to generate more sales without necessarily investing more in logistics. Understand what’s involved in shipping to and fulfilling in Singapore, including costs, times, and requirements. Amazon has a network of leading international shipping and logistics experts that offer special discounted rates for Amazon sellers that are expanding their business into Singapore.

Step 4

Manage your business
Use Amazon tools like Sponsored Products, Lightning Deals and coupons to build your business in Singapore.

Frequently Asked Questions

Get answers to the frequently asked questions about selling in Singapore.

Overall

What are the fees required to sell on Amazon Singapore
There is a waiver of monthly professional selling account fees till 31 December 2022. The associated fees to sell on Amazon would include subscription fees, storage fees, referral fees, refund administrative fee. If you choose to list your products for Fulfilment by Amazon (FBA), the associated fees would include storage fees and Fulfilment Fees.
Can I list my products in all Amazon Singapore categories?
More than 20 product categories are open to sellers. See the eligible categories page for more information of available categories in Amazon Singapore.
In what currency will I receive my payment?
Payment will be provided in SGD. If you are an international seller, you can select to use Amazon Currency Converter for Sellers to receive payments in the currency of the country/region in which your bank account is located.

Pricing

How much does it cost to sell on Amazon Singapore?
There is a waiver of monthly professional selling account fees till 31 December 2022. The associated fees to sell on Amazon would include subscription fees, storage fees, referral fees, refund administrative fee. If you choose to list your products for Fulfilment by Amazon (FBA), the associated fees would include storage fees and Fulfilment Fees.
How much does it cost to start Amazon FBA?
Fulfilment by Amazon costs vary widely depending on several factors, including the size and weight of the product you’re selling. To estimate the cost of using FBA for your products visit the FBA pricing page.
When do I start getting charged the monthly subscription fee?
The monthly subscription fee begins as soon as you complete the registration process. Your first monthly subscription fee will be charged at that time unless otherwise stated in any promotional offers.
Do I need to register for GST in Singapore as an International Seller?
In Singapore we have GST (Goods and services Tax) instead of VAT - It is not a requirement to be GST-registered in Singapore before you can sell on Amazon. However, pay attention to Singapore GST law that may apply on your sales to customers. Under Singapore GST Laws, you may either be required to register compulsorily or may do so voluntarily. If you are GST registered, you should provide Amazon with your GST registration number.

If the total value of your supplies of goods and services made in Singapore exceeds the registration threshold of SGD 1 million at the end of the calendar year or you anticipate that the total value of your supplies will exceed SGD 1 million in the next 12 months, then you must register for GST.

If you are not already registered for GST in Singapore, then you must monitor the value of your sales to determine if they result in a requirement to register for Singapore GST. Consult your tax advisor if you are unsure of your obligations under GST laws. The rate of GST that applies to most supplies of goods and services in Singapore is 7%.

Learn more on Singapore GST >

Account Registration

What documents are required to register an Amazon Singapore selling account?
Refer to the registration guide for more details.
Do I need to open an account with Amazon Singapore, if I am already selling in Amazon US?
Yes, you can open a Singapore account from your existing Amazon marketplace’s seller central. Click Inventory > Sell Globally > Asia Pacific > Singapore > Register Now to start creating a Singapore account. Refer to the registration guide for more details.

Product Compliance & Eligible Selling Categories

What can I sell on Amazon.sg? Can I list my products in all Amazon Singapore Categories?
More than 20 product categories are open for selling on Amazon Singapore; products in these categories can be listed without specific permission from Amazon. See the eligible categories page for more information of available categories in Amazon Singapore.
What if the product I want to sell requires approval?
Approvals may be required if the product you want to sell is a controlled good, or a medical device. For categories which require approval, read the requirements page and complete the relevant request for approval of applications by visiting Categories and Products Requiring Approval.

Product Selection & Listing

What documents are required to register an Amazon Singapore selling account?
Yes, you can use the same UPC or EAN. However, if you are using Fulfillment by Amazon (FBA), the FNSKU will be different.
Can I simply port over my product listings from Amazon US to Amazon Singapore?
Yes. The Build International Listings tool helps you create and update product listings from a single source marketplace (example: Amazon.com) to one or more target marketplaces (example: Amazon.sg). Managing product listings in one marketplace and set prices in the target marketplaces based on settings you configure. Alternatively, simply reach out to your Account Manager from Amazon Singapore team to help you to synchronize your offers across marketplaces for free.
What products are more suitable for Singapore Marketplace?
You can refer to Amazon SG Best Sellers page for bestseller products in each category. Download this E-commerce guide to Shoppers in Singapore for more details on popular products and customer insights on Amazon.sg.
Will my existing ratings and reviews from Amazon US be ported over to Amazon Singapore?
Yes, they will be ported over.

Selling your items

How do I manage my selling account?
Use the Seller Central website to manage all aspects of selling on Amazon. Seller Central is the website where you manage your selling account, add product information, make inventory updates, manage orders, and manage payments.
How do I add inventory?
You have four options for submitting product-related data:
  • Use the Add a Product feature on Seller Central to create one product at a time.
  • Use Excel-based inventory files to create multiple products simultaneously.
  • Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports.
  • Use Amazon Marketplace Web Service to perform bulk uploads and receive bulk reports (Professional plan only).
What are the selling tools available for Amazon Singapore?
  • Deals: Fulfilment by Amazon products are eligible to run all deal types with Deal fee waived till 31 December 2021 on Amazon Singapore (Usual Price: up to USD $600 for Amazon.com).
  • Vouchers: Sellers can set up coupons to drive sales conversion with Coupon fee waived on Amazon Singapore (Usual Price: up to USD $0.60 per coupon redemption for Amazon.com).
  • Advertising Solutions: Receive S$65 in free clicks for your first advertising campaign on Amazon.sg. Reach and engage shoppers with three advertising tools – Sponsored Products, Sponsored Brands and Stores. Learn more ›
  • Brand Registry: Enroll in Amazon Brand Registry to unlock a suite of tools designed to help you build and protect your brand, creating a better experience for customers. Learn more ›
Do you have any service providers we can partner with?
Yes please download this guide for a list of logistics service providers and visit this page for our comprehensive network of service providers to support you in selling on Amazon.sg.
How will I know when I have a sale?
Amazon notifies you by email when you receive an order. You can add multiple email address and manage notification preferences in your account settings anytime.

Shipment & Fulfilment

What is the shipment transit time requirement for merchant fulfilled orders?
Amazon sets the default transit time for new shipping templates. The default transit time is the setting that is automatically populated when you create a new template. If you are not able to meet the maximum allotted default transit time with your current carrier, then you need to set different timelines in your shipping templates. Learn more about default transit time for domestic sellers and default transit time for international sellers.
Can Amazon Singapore products be sold outside of Singapore, e.g. to Malaysia or Indonesia?
Unfortunately, not at this moment. Amazon Singapore will only be delivered to Singapore registered address.
What if I ship goods to the customer in Singapore from a location outside Singapore?
If your products are shipped from outside Singapore (by air/ ship), the recipient of the product may be required to pay, upon delivery, an amount related to assessed import GST or duties, unless the value of shipment is below SGD 400. Such taxes and duties are in addition to the sales proceeds collected by Amazon.
How does FBA in Singapore work? Can I ship my products from USA’s fulfillment center directly to Singapore’s customers?
No. If you are using Fulfillment by Amazon for Amazon.sg, you will have to ship your products to Singapore’s fulfillment center. You will not be able to ship your products from USA’s fulfillment center due to different FNSKU barcodes, which are unique to marketplaces and sellers. Here’s a FBA Shipment Creation Workflow Guide to assist you in creating your first FBA shipment on Amazon.sg.
Why should I use Fulfillment by Amazon (FBA), and how much does FBA cost?
Learn more about FBA benefits and costs here.

For a limited time, enjoy free storage and free removals for eligible new-to-FBA ASINs when you enroll in the FBA New Selection Program. Terms and conditions apply. Learn more about FBA New Selection Program ›

Ready to expand to Singapore?

Subscription fee waiver till 31 December 2022*
(applies to Amazon.sg subscription fee only)