Webinars and Events

Join our webinars and events to learn directly from Amazon experts!
Discover trainings and workshops available at every stage of your Amazon selling journey.​​​​

Sell on Amazon Singapore

Target Audience
Topic
Date
Description
Registration
New Sellers
Expand to Amazon Singapore 101 - Learn selling opportunities, promotions, and steps to launch your business on Amazon Singapore
Bi-Weekly Wed, 3.30PM-4:30PM
Discover the selling opportunities and ongoing promotions on Amazon Singapore! Through live demos, learn the selling tools, solutions, and key steps to launch your business on Amazon Singapore. We’ll also answer your questions during a live Q+A.
New Sellers
Step-by-Step Guide to Product Listing on Amazon.sg
Bi-Weekly Wed, 2PM-3PM
Learn how to list your first product and start selling on Amazon. In this session, we will walk you through product barcode exemptions, listing methods (such as bulk listing), choosing a fulfillment method, available merchandising tools and current promotions with Amazon Singapore. List your first product with us through our step-by-step live demos! We’ll also answer your questions during a live Q&A.
Existing Sellers
Grow Your Sales during Q4 Peak Shopping Season with Amazon.sg Merchandising Tools and FBA
Bi-Weekly Wed, 5PM-6PM
Learn how to grow your business on Amazon.sg using Merchandising Tools and Fulfillment by Amazon (FBA). Through live demos, our expert will walk you through the selling tools (ie Vouchers, Deals, Sponsored Ads, A+ Content), as well as benefits of FBA that Amazon offers to grow your business in Singapore. We’ll also answer your questions during a live Q&A.
Course Level
Topic
Date
Description
Registration
Intermediate
Tips for optimizing and expanding your targeting strategy
10/29/2021 5.30PM
or
11/24/2021 6.30PM
Go beyond the basics of targeting. Learn how to analyze and optimize your targeting strategy to meet your business goals. The session will include scenario-based examples and an on-screen demo to you understand what steps to take. We’ll also save time at the end to answer your questions during a live Q+A.
Beginner
Introduction to campaign targeting methods
11/29/2021 10.00PM
Explore different targeting methods—automatic, keyword, and product—and show you how and when to use them to help maximize campaign performance. Learn about the benefits of negative targeting, and get tips for evaluating your strategies against your business goals. At the end of the webinar, we’ll answer your questions during a live Q+A session.
Beginner
Introduction to keywords and sponsored ads
11/11/2021 10.00PM
or
12/8/2021 6.30PM
We’ll cover the ins and outs of keywords in this free webinar—how to find new ones, evaluate existing ones, and adjust them to your goals. We'll take an in-depth look at the different keyword match types available for your sponsored ads campaigns, and show you how to use negative keyword targeting to help refine your strategy. Questions? We’ll answer those during a live Q+A session at the end of the webinar.
Beginner
Create and launch your Store on Amazon
11/25/2021 10.00PM
In this introduction to Stores, you'll learn how this free, multi-page, branded solution can help your brand stand out and tell a strong, cohesive story on Amazon. During this free webinar, we’ll walk you through how to launch your Store during an on-screen demo. We’ll also answer your Stores-related questions during a live Q+A at the end of the webinar.
Beginner
Introduction to bids and budgets
11/02/2021 10.00PM
or
12/02/2021 10.00PM
Understanding how bids and budgets impact your sponsored ads campaigns is key to helping you reach your business goals. In this free webinar, we'll explore how bids and budgets affect your campaigns, how to create a strategy that works for you. We'll also show you how to analyze, adjust, and optimize based on campaign insights. Be sure to stay to the end of the webinar for a live Q+A session.
Advanced
How to optimize your Store to captivate shoppers
10/21/2021 5.30PM
or
11/24/2021 10.00PM
We’ll go beyond the basics of Store creation and explore how to maximize your impact—giving you insights and examples that help you build a more engaging, dynamic destination on Amazon. We’ll walk you step by step through the different Store components during an on-screen demo, then answer any questions you might have during a live Q+A session.
All Levels
Peak season live chat: Clarifying your optimization questions
10/22/2021 6.00PM
If you’ve launched a sponsored ads campaign and have questions about how to optimize it for peak sales days, join us and receive free, hands-on support. This session is open to all advertisers and will run for approximately one hour.
Advanced
Measure success: Understand your campaign performance throughout the year
10/28/2021 5.30PM
or
11/23/2021 5.30PM
or
12/06/2021 5.30PM
We’ll guide you through the metrics and reports that help you understand how your campaigns performed against your goals, so you can set future strategies to meet and exceed them. You’ll leave knowing how to set budgets and bids that help increase visibility, apply tactics to improve conversion rate and make adjustments to your campaigns – helping you perform more effectively not just during key sales days, but every day you’re advertising.
Target Audience
Topic
Description
View Recordings
All Sellers
Peak season live chat: Creating ads for key events
Want some help building campaigns this season? In this free session, an advertising specialist will answer your questions, help you get started, or help you take the next steps. It’s open to all advertisers and will run for approximately one hour.
All Sellers
Trending Products to Sell on Amazon.sg
Get inspired on the trending products on Amazon.sg for your next product launch!
Potential Sellers
How to Start an Ecommerce Business From Scratch
Starting an ecommerce business can feel like a big step. While there are a lot of considerations, it doesn't have to be complicated or overwhelming. Some of the most popular brands and businesses started out small, selling just one or two products online and growing from there. Join this webinar to learn how you can start from the basics.
Potential Sellers
Part A:
Start Local and Go Global Series: Introduction to Domestic and Cross-Border E-Commerce
Understand the difference between domestic and cross-border E-Commerce and why you should start with Amazon.sg.
New Sellers
The Ultimate Guide to Start Selling on Amazon.sg
This webinar will help you to learn the basics and best practices of selling on Amazon.sg, such as product listing and optimisation.
New Sellers
Introduction to Singapore Marketplace 101
Understand the unique preferences of Singapore customers, how to sync your existing listings to the Singapore marketplace and the FBA & Deals fees and pricing to sell on the Singapore marketplace.
New Sellers
Soar your Business with Fulfilment by Amazon (FBA)
Learn how you can boost your sales with Amazon's world-class fulfilllment - Fulfillment by Amazon.
New Sellers
Common Questions about Selling on Amazon.sg
Understand the common questions faced by sellers

Sell on Amazon US or EU

Target Audience
Topic
Date
Description
Registration
New Sellers
Guide to Amazon.com Selling Account Registration
Monthly Thu, 2PM
Join this webinar to understand the steps to completing the Seller Identity Verification process in order to complete your Amazon seller account registration process and get access to Amazon Seller Central.
New Sellers
Getting Started: The Ultimate Guide to Start selling on Amazon.com
Bi-Weekly Tue, 2PM
Discover how you can launch your business successfully on Amazon in 2021. During this live session, we will also answer your questions ranging from getting-started guides, categories you can sell in, product listing and tools in Seller Central.
New Sellers
Scale your business on Amazon.com: Soar your Business with FBA in 2021
Monthly Tue, 2PM
Learn how FBA can help you reach new customers and grow your business on Amazon. Find out how to preparing your products to ship to Amazon's fulfillment centres, how to create your first FBA shipment and more.
New Sellers
Improve your Performance: Grow with Amazon.com Merchandising Solutions
Monthly Tue, 2PM
Find out how you can help more customers find your products on Amazon and increase your sales. Get hands-on knowledge on powerful solutions such as Sponsored Products, Coupons, Prime Exclusive Discounts, Early Reviewer Program, and more.
Target Audience
Topic
Description
View Recordings
Potential Sellers
Expanding to North America with Support from Enterprise Singapore
Joint webinar with Enterprise Singapore, Registrar Corp, and Tax Consultancy, Alton covering topics such as ESG's financial and non financial support to companies, FDA registration for food manufacturers, tax consultancy services and how to enroll in Brand Registry with Amazon IP Accelerator
Potential Sellers
Part B:
Sell Globally Series: Going deeper into Amazon Global Selling
Understand the Amazon North America Marketplaces, steps to get started, how to choose a country for cross-border e-commerce and the logistics of global selling by guest speaker, UPS.
All Sellers
Maximise your sales during Amazon Holiday season 2021
Watch this webinar to learn how to maximize your sales with promotions during peak season in Q4. Hear the tips and strategies, different types of promotions you can use to drive sales.
New Sellers
Expanding into EU and UK
Expanding into EU and UK with free, limited time only VAT
New Sellers
Expanding into EU and UK
Understand the common questions faced by sellers
Malaysian Sellers
Amazon & MATRADE (eTRADE 2.0): Unlocking E-Commerce Opportunities in US and Singapore
Joint webinar with MATRADE, Axis Group, Aramex and WorldFirst covering the eTRADE Programme 2.0 to help Malaysian SMEs in accelerating exports and increase presence on cross-border eCommerce as well as the opportunities in US and Singapore.
Filipino Sellers
Unlocking Cross-border eCommerce Opportunities in US
Joint webinar with DTI, eCFULFILL, FedEx and Payoneer for Filipino sellers to find out how they can take their business to sell in North America and Go Global!
Malaysian Sellers
Amazon & MATRADE (eTRADE 2.0): Unlocking E-Commerce Opportunities in US and Singapore
Joint webinar with MATRADE, Jungle Scout, Axis Group, DHL and Payoneer covering the eTRADE Programme 2.0 to help Malaysian SMEs in accelerating exports and increase presence on cross-border eCommerce as well as the opportunities in US and Singapore.
All Sellers
Trending Products on Amazon.com
Get inspired on the top trending products to sell on Amazon.com

Amazon Seller Ambassador Meetups

Target Audience
Topic
Date
Host
Registration
All Sellers
Seller Roundtable: Recommended Resources for New Sellers
29 October, 3PM SGT
Debbie, RuiHong, Felix, Kia Chik
*Seller Ambassadors are in no way spokespeople for Amazon. All interactions with the seller ambassadors will take place in an informal setting and sellers will be representing themselves through sharing their personal experience and tips.
Target Audience
Topic
Description
View Recordings
All Sellers
Brexit and VAT - What it means to us
Seller Ambassador, Debbie Cai shares about how Brexit and VAT and how it will impact her Amazon EU Stores.
All Sellers
Maximizing the probability of launching profitable products
Seller Ambassador, Felix Law shares about his best practices to launch profitable products on Amazon.
All Sellers
Selling on Amazon and Operations
Seller Ambassador, Zhang RuiHong shares his tips on managing the operations of his Amazon business.
All Sellers
Global Payment Platforms for Amazon Sellers & General Q&A
Seller Ambassador, Debbie Cai shares about the Global Payment Platforms available for Amazon Sellers.
All Sellers
Ads optimization
Looking to optimise your ad spend and conversion rate? Seller Ambassador, Zhang RuiHong shares his personal tips.
All Sellers
Product Costing
How do you manage your product costing on Amazon? Hear directly from Felix Law on his personal approach.
All Sellers
Understanding and interacting with the Amazon Customer
Understanding your customers is the first step towards a successful business. Learn how from Seller Ambassador Debbie Cai.
Potential Sellers
Why Amazon is a good place to start your ecommerce business
Seller Ambassador, Felix Law shares with you his thoughts on the potential of starting your ecommerce business on Amazon.
New Sellers
Resources for New Sellers
There are many resources for new sellers. In this session, Debbie Cai shares with you her personal go-to sources.
All Sellers
Identifying Low Competition Niches
How do you identify products with low competition to sell on Amazon? Felix Law shares his nuggets of wisdom.
All Sellers
Working with a team to sell on Amazon
Seller Ambassador Zhang RuiHong shares about his experience selling on Amazon with a team.
All Sellers
Returns & Refunds
Seller Ambassador Debbie Cai shares about her experience in handling returns and refund requests from customers and some pitfalls she has learned to avoid.
All Sellers
Listing Optimisation
Seller Ambassador Felix Law shares about his tips and things he looks out for to improve the quality of his listings.
All Sellers
Sourcing Online
Seller Ambassador, Zhang RuiHong shares his personal approach and tips to sourcing online
All Sellers
10 ways to improve your credibility on Amazon
Gaining customer trust is crucial for your Amazon business. Seller Ambassador, Smriti Modi shares with you some tips and tools to improve your credibility on Amazon.
All Sellers
Seller Roundtable: Making my first sale on Amazon
In our first seller roundtable series, our seller ambassadors shared about their first sale on Amazon, tips and tools.
Potential Sellers
10 things to consider before starting your Amazon business
Seller Ambassador Debbie Cai walks you through 10 important considerations before you start your Amazon business.
All Sellers
Seller Roundtable: Being a brand owner on Amazon
The Seller Ambassadors in Singapore share about the tips and tools about building a brand on Amazon.
All Sellers
Seller Roundtable: Meet our Seller Ambassadors
Come meet our Seller Ambassadors in their first seller roundtable session.
All Sellers
Amazon FBA vs FBM: Which is Better for you?
Seller Ambassador Wong Kia Chik shares his experience on FBA and FBM.
All Sellers
Converting your K.A.S.H to Cash: A Guide to your Amazon Selling Journey
Seller Ambassador Lala shares how K.A.S.H. (knowledge, attitude, skills and habits) can translate into sales and your success on Amazon.
All Sellers
Mistakes I Made as a Seller
Seller Ambassador Joseph Zapanta shares about shares some of the key challenges he faced as an Amazon seller and how you might avoid the mistakes many first-time sellers will make.
All Sellers
Getting your Payments and Reimbursements on Amazon
Seller Ambassador Wong Kia Chik shares his selling journey and experience with handling payments and reimbursements on Amazon.
All Sellers
Seller Roundtable: FBA vs. FBM, which is better for me?
The Seller Ambassadors in Singapore share their thoughts on FBA, FBM and how they manage the logisitcs and fulfillment of customer orders in the US and SG.
All Sellers
Seller Roundtable: FBA vs. FBM, which is better for me?
The Seller Ambassadors in Singapore share their thoughts on FBA, FBM and how they manage the logisitcs and fulfillment of customer orders in the US and SG.
All Sellers
Seller Roundtable: How to Find a Profitable Product to Sell on Amazon
The Seller Ambassadors from Malaysia and Philippines share their advice on how they choose what to sell on Amazon.
All Sellers
Seller Meetup: Analysing Products - Build a Checklist
Seller Ambassador Felix Law shares with you how you can build your personal checklist to analyse potential products.
All Sellers
Seller Roundtable: Expanding Internationally - Growing your Business with Cross-border eCommerce
Seller Ambassadors Wong Kia Chik, Lala, Debbie Cai, Zhang RuiHong and Felix Law discuss their experience on how they expanded internationally with cross-border eCommerce.
All Sellers
How to Conduct Effective Product Research to Sell On Amazon
Seller Ambassador, Lala shares her tips and tricks on how to conduct effective product research.
All Sellers
Seller Roundtable: Adapting your Small Business in the New Retail Landscape
Seller Ambassadors, Joseph, Smriti, Amir and Philip share some insights of the impact of the pandemic on their business and tips for new sellers to adapt during this season.
All Sellers
Seller Meetup: Amazon Inventory Management 101
Zhang RuiHong shares his tips on how he plans his inventory and sends inventory into Amazon FBA.
All Sellers
Seller Roundtable: How to Protect your Amazon Business from Bad Actors
Seller Ambassadors Lala, Zhang RuiHong, Joseph and Smriti share their experiences with bad actors, and tips on protecting their Amazon business.
All Sellers
Seller Roundtable: Ways to Streamline and Automate your Business Processes
Seller Ambassadors Wong Kia Chik, Debbie Cai, Amir Biran, Philip, and Felix Law dive deep into automating and streamlining your Amazon business processes.
All Sellers
Seller Roundtable: Biggest learnings in our Amazon Selling Journey
Hear from our Seller Ambassadors Debbie, Lala, Joseph, KC, and Philip as they share their ups and downs, and biggest takeaways in their Amazon selling journey.
All Sellers
Seller Roundtable: Achieve your Business Goals with Advertising
Seller Ambassadors Felix, RuiHong, Amir and Smriti share their latest tips and tricks on advertising on Amazon to bring your business to the next level.
All Sellers
Seller Roundtable: Key Considerations for Black Friday Cyber Monday
Tune in to hear Seller Ambassadors Smriti, Philip, and Joseph share their key considerations for participating in the upcoming Black Friday Cyber Monday sales.
*Amazon does not endorse the opinions of or is formally affiliated with the third party speakers.​​​​​​​

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