Launch your brand on Amazon Singapore

Sell your own unique products using the tools we've created to help customers find your brand on Amazon.

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Subscription fee waiver till 31 December 2025*
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Follow registration steps here
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Latest News & Updates

Highest Transaction Safety Rating for 3-years running – has consistently achieved the highest TSR
rating for three consecutive years from 2022-2024. Source. monthly subscription fee - monthly subscription fee of S$29.95 will continue be waived till December 31, 2025. Terms and conditions apply. referral fee - Effective August 1, 2024, we are making updates to the Referral and FBA fees in Singapore. Refer to the latest fee schedule here.

Brands mean business

You put everything into your business. A strong brand paired with online brand services can help you build, grow and protect what you work so hard to create.

Amazon Brand Services offer a number of advanced tools for ecommerce sellers in Singapore. These services can help you reach, understand and delight your customers, as well as safeguarding your intellectual property and reputation.

Why grow your brand on Amazon

Brands help shoppers know who they can trust for amazing products and a great customer experience. And there are some clear reasons why Amazon is the place to be for brands.
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80% of shoppers are willing to pay a higher price to ensure product quality and authenticity.
Source: Jul, 23.
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4.9 million monthly web visits to Amazon Singapore in 2022.
Source: Dec, 23.
Brand Registry is a must-have for anyone selling on Amazon. Brand owners like us can gain access to brand tools such as a dedicated Brand Store, Enhanced Brand Content to showcase our brand, Sponsored Ads and brand protection tools to protect against counterfeits.
Samuel and Sing ChuenNaoki Matcha | Singapore seller in the US, UK
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Amazon Singapore Facebook Community

New to selling on Join the group to ask any of your questions, network with other sellers and gain tips.

Build and grow your brand

Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers.


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A+ Content
A+ content helps businesses showcase their brand story and product features using rich text and images on the Amazon detail page to help drive conversion, and potentially increase traffic and sales.
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Stores is a self-service, branded destination on Amazon for advertisers to curate content that inspires, educates, and helps customers discover the brand’s product selection.


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Sponsored Brands
Sponsored Brands helps customers discover and engage with a brand as they research on Amazon through prominent and customizable cost-per-click ads.
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Brand Analytics
Feed your inner data cravings. Make informed and strategic decisions with aggregated search terms, demographics, and more powerful data.

Secure your brand:


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Brand Registry
Helps to protect intellectual property and create an accurate and trusted experience for customers on Amazon. It gives brand owners access to tools that enable to better represent a brand and find and report violations.
Need help with registration?

Getting started with Amazon Brand Services

1. Register as a seller on Amazon

If you haven’t already, sign up for your Amazon seller account. You’ll need the Professional selling plan to access Amazon Brand Services

2. Enroll in Brand Registry

Sign into Amazon Brand Registry and provide a few details about your brand and trademark. Brand Registry applications must be submitted by the trademark owner.

Who's eligible?

To register your brand you’ll need a pending or registered and active text-based or image-based trademark by IPOS. This trademark will need to be used on your products or packaging.

Read more about eligibility and if you need help getting your brand registered, you can learn more about Amazon IP Acceletor services.

3. Explore and start using brand tools

Once registered you can create an Amazon storefront for your brand, and advertise your brand through Sponsored Brands. Meanwhile, we’ll set to work protecting your brand.


Learn more about how Amazon Brand Services can support ecommerce success.
What is online brand protection?
Online brand protection helps to protect a brand’s intellectual property (IP) against bad actors, unauthorized trademark use or counterfeit listings. Enrolling your trademark with Amazon Brand Registry unlocks a range of protection services.
Why is online brand protection important?
Online brand protection can help you safeguard your IP, brand reputation and customer trust as you sell and grow on Amazon. When you’re creating something brilliant with your ecommerce business, online brand protection can help to protect all that hard work – sometimes even without you having to lift a finger..
When is the best time to enroll for Amazon Brand Registry?
The sooner you register your trademark for Amazon Brand Registry, the sooner you can access our brand protection and brand tools. If you are just starting out as a seller, be sure to visit our Beginner’s Guide for a broad overview..
Can I use my Singapore trademark for Amazon Brand Registry?
Yes, we accept trademarks that have been issued by the government trademark office in Singapore. You’ll need either a pending or registered and active text-based or image-based trademark to be able to register your brand.
Can I use another country’s trademark for Amazon Brand Registry?
It’s possible to enroll in Amazon Brand Registry in multiple regions using only one country's trademark. You can use the brand that is enrolled in Amazon Brand Registry in one country to authorize your Stores in other regions. Doing so will unlock brand-building tools such as Stores and A+ content in those regions.

Sign up now to help build, grow, and protect your brand on

Consider all the benefits of Selling on Amazon, then choose a selling plan and find out how selling on Amazon works.
Subscription fee waiver till 31 December 2025*
(applies to subscription fee only)
Identify yourself as a brand during sign-up!
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