GLOBAL SELLING
Export to US, Canada, Mexico and go global
Access hundreds of millions of customers around the world with Amazon.com
How does selling on Amazon work?
Why sell in the United States?
While the average Singapore or Malaysian business takes years to expand their global customer reach to the US and Europe, the Amazon seller can enter 20 Global Stores including Amazon.com from the get go.
3 Billion+
Visits to Amazon stores in North America monthly, including Amazon.com
$1 Trillion+
Total e-commerce sales expected in the North American region in 2022
3.5 Billion+
Sales recorded by third-party selling partners during Prime Day 2020
With Amazon, you can leverage the existing customer base and even shopping events like Prime Day. On Prime Day 2022, we made USD750k in sales over two days.Ivan and Jane KeaBabies | Singapore seller in the US, Mexico, Canada, Europe and Singapore
One year in, we hit 7-figure sales on Amazon.com and this doubled in our second calendar yearCrystal RenAbound Lifestyle | Singapore seller in the US, UK, Mexico, Canada
We sometimes underestimate the vastness of the US. From a handful of orders to a few thousand orders a month, Fulfillment by Amazon allowed us to scale to all 50 states, with 2-day shipping.Samuel and Sing ChuenNaoki Matcha | Singapore seller in the US, UK
New Seller Incentives
Get started today with these incentives for new sellers on Amazon.com and Europe.
Over $50K in potential benefits
Ready to sell? Launch your brand today with a powerful playbook for new sellers and over $50K in potential benefits.
Get 5% back on your first $1,000,000 in branded sales
Try FBA with free* inbound shipping, storage, liquidations, and returns
Get USD200 credit for Sponsored Products CPC ads—bids are up to you
Get a head start on brand protection, product reviews, and more
*Terms and conditions apply.
Enterprise Singapore Marketing Readiness Grant
Small and medium enterprises (SMEs) can receive an international boost with ESG’s Market Readiness Assistance (MRA) scheme to help take your business overseas via Amazon. SMEs can receive up to 70% of eligible costs, capped at S$100,000 per company per new country. The scheme aims to help take Singapore businesses overseas, embrace digitalization, and take wing abroad at an earlier life stage.
- Overseas Promotion: Up to S$20,000
- Overseas Business Development: Up to S$50,000
- Overseas Setup: Up to S$30,000
eTRADE Programme 2.0 by MATRADE
The eTRADE Programme 2.0 is an effort by the Malaysia External Trade Development Corporation (MATRADE) to assist Malaysian SMEs to accelerate exports and increase presence on cross-border eCommerce. The grant can be used to maintain online business activities such as digital marketing, eCommerce training and online export promotions. There are two schemes interested companies can apply for:
- Onboarding Scheme: Up to 5,000RM*
- Digital marketing & Training Scheme: Up to 20,000RM*
Perfect Jumpstart & Launch
Speed matters in business. For Amazon sellers, the first 90 days of launching your Amazon store from scratch is especially critical, where you are conducting product research, deciding on your brand, sorting out trademarks, sourcing, arranging logistics, etc.
Check out our all-in-one playbook and go global in 90 days.
Check out our all-in-one playbook and go global in 90 days.
Be a part of our Amazon Global Selling Community
New to selling on Amazon? Join our Facebook Community Group to connect with other Amazon sellers in Southeast Asia, share tips and learn about upcoming events.
What can I sell?
There are a wide range of products you can sell on Amazon. However, depending on the product, you may be required to apply for approval to sell or be registered under a professional seller account.
If you are shipping orders through Fulfilment By Amazon (FBA), it is important to ensure that your products are compliant with our product regulations.
View the table below for the full list of product categories with and without restrictions.
If you are shipping orders through Fulfilment By Amazon (FBA), it is important to ensure that your products are compliant with our product regulations.
View the table below for the full list of product categories with and without restrictions.
Product Category
Product examples
Conditions allowed
Categories without restrictions
Amazon Device Accessories
Accessories for Amazon devices
New, Used
Amazon Kindle
Accessories for Kindle devices
Used
Beauty
Bath and shower*
Fragrance
Haircare
Makeup
Skincare
See also Health & Personal Care category.
*Topicals require approval
Fragrance
Haircare
Makeup
Skincare
See also Health & Personal Care category.
*Topicals require approval
New
Books
Books
Calendars
Card decks
Journals
Magazines
Sheet music
Other publications
Calendars
Card decks
Journals
Magazines
Sheet music
Other publications
New, Used
Business Products (B2B Selling)
Business-related products across multiple categories
Special pricing features to target business customers
Special pricing features to target business customers
New, Used
Beauty Tools & Accessories
Bags and cases
Brushes
Tools for hairstyling
Tools for skincare
Brushes
Tools for hairstyling
Tools for skincare
New
Camera & Photography
Cameras
Camcorders
Telescopes
Camcorders
Telescopes
New, Used
Cell Phone
Cell phones
Cell phone accessories
Note: Products must be listed using the manufacturer’s Universal Product Code (UPC).
Cell phone accessories
Note: Products must be listed using the manufacturer’s Universal Product Code (UPC).
New, Used, Unlocked
Clothing & Accessories
Athletic apparel
Belts
Innerwear
Outerwear
Wallets
Belts
Innerwear
Outerwear
Wallets
New
Electronic Accessories
Audio and video
Camera
Car electronics
Cell phone
Computer
Photo
Office accessories
Camera
Car electronics
Cell phone
Computer
Photo
Office accessories
New, Used
Fashion Jewelry
Any kind of jewelry that does not contain precious or semi-precious gemstones, pearls, metals.
New
Home & Garden
Bath
Bedding
Craft
Dining
Furniture
Garden
Home appliances
Kitchen
Pet supplies
Pool supplies
Snow removal
Storage
Bedding
Craft
Dining
Furniture
Garden
Home appliances
Kitchen
Pet supplies
Pool supplies
Snow removal
Storage
New, Used, Collectible
Luggage & Travel Accessories
Backpacks
Bags
Briefcases
Luggage
Travel accessories
Umbrellas
Bags
Briefcases
Luggage
Travel accessories
Umbrellas
New
Musical Instruments
Guitars
Orchestra
Recording equipment
Orchestra
Recording equipment
New, Used, Collectible
Office Products
Calculators
Furniture
Printers
Office supplies
Furniture
Printers
Office supplies
New, Used, Collectible
Outdoors
Cycling
Outdoor gear
Outdoor sports apparel
Outdoor gear
Outdoor sports apparel
New, Used
Shoes, Handbags & Sunglasses
Boots
Eyewear frames
Handbags
Sandals
Shoes
Slippers
Sunglasses
Eyewear frames
Handbags
Sandals
Shoes
Slippers
Sunglasses
New
Software & Computer Games
Business
Children's software
Media education
PC games
Security
Utility
Children's software
Media education
PC games
Security
Utility
New, Used
Sports
Boating and fishing
Exercise and fitness
Game room
Hunting accessories
Licensed/fan shop
Team sports
Exercise and fitness
Game room
Hunting accessories
Licensed/fan shop
Team sports
New, Used, Collectible
Tools & Home Improvement
Appliance parts
Building materials
Electrical
Hand and power tools
Plumbing
Building materials
Electrical
Hand and power tools
Plumbing
New, Used
Toys & Games
Action figures
Arts and crafts
Board games
Dolls
Learning toys
Holiday selling requirements apply to this category.
Arts and crafts
Board games
Dolls
Learning toys
Holiday selling requirements apply to this category.
New, Collectible
Video Games & Video Game Consoles
Console games
Game consoles
Game console accessories
Game consoles
Game console accessories
New, Used, Collectible
Categories with restrictions
Animal-Related Products
View restrictions on animals and animal-related products on Seller Central.
New
Automotive & Powersports
View restrictions on automotive and Powersports products on Seller Central.
New, Used, Collectible
Baby Products
Carriers
Diapers
Feeding products
Food
Strollers
Topicals
Toys
Diapers
Feeding products
Food
Strollers
Topicals
Toys
New
Beauty Topicals
Bath and shower
Cosmetics
Fragrance
Haircare
Makeup
Skincare
Topicals
Cosmetics
Fragrance
Haircare
Makeup
Skincare
Topicals
New
Certified Refurbished
Computers
Kitchen appliances
Laptops
Office equipment
Smartphones
Tablets
Kitchen appliances
Laptops
Office equipment
Smartphones
Tablets
See Amazon Renewed
Collectible Coins
Graded collectible coins minted by governments
Gold coins
Silver coins
Platinum coins
Palladium coins
USA Mint packaged product
Gold coins
Silver coins
Platinum coins
Palladium coins
USA Mint packaged product
Collectible
Cosmetics & Skin/Hair Care
View restrictions on cosmetics and skin and hair care products on Seller Central.
New
Entertainment Collectibles
Animation cels
Celebrity signed photos
Limited-edition figures and bust
Original movie posters
Celebrity signed photos
Limited-edition figures and bust
Original movie posters
Collectible
Explosives, Weapons, & Related Items
View restrictions on explosives and weapons on Seller Central.
New
Handmade
Handmade products
Hand-altered products
Hand-altered products
See Amazon Handmade
Health & Personal Care
Dietary supplements
First aid
Feminine hygiene
Nutrition
First aid
Feminine hygiene
Nutrition
New
Historical & Advertising Collectibles
Promotional materials related to consumer brands.
Vintage collectables related to historical people, places, or events.
Vintage collectables related to historical people, places, or events.
Collectible
Human Parts & Burial Artifacts
View restrictions on human parts and burial artifacts on Seller Central.
New
Industrial & Scientific
Electronic components
Industrial materials
Janitorial
Lab equipment and supplies
Power transmission
Sanitation
Industrial materials
Janitorial
Lab equipment and supplies
Power transmission
Sanitation
New
Pet Products
8% for products with a total sales price of S$20 or less, and 10% for items with a total sales price greater than S$20.
S$0.43 (w/GST), S$0.40 (w/o GST)
Lock Picking & Theft Devices
View restrictions on lock picking and theft devices on Seller Central.
New
Medical Devices & Accessories
View restrictions on medical devices and accessories on Seller Central.
New
Medication
Drugs that are approved by the Food and Drug Administration (FDA) to be sold over the counter.
View restrictions on drugs and drug paraphernalia on Seller Central.
View restrictions on drugs and drug paraphernalia on Seller Central.
New
Music
Cassettes
CDs
Vinyl
Other sound recordings
CDs
Vinyl
Other sound recordings
New, Used, Collectible
Offensive & Controversial Materials
View restrictions on offensive and controversial materials on Seller Central.
New
Plants, Plant Products, & Seeds
View restrictions on plants, plant products and seeds on Seller Central.
New
Sports Collectibles
Autographed items
Game-used items
Trading cards
Game-used items
Trading cards
Collectible
Tobacco & Tobacco-Related Products
View restrictions on tobacco and tobacco-related products on Seller Central.
New
Video, DVD & Blu-Ray
View restrictions on video, DVD and Blu-ray on Seller Central.
New, Used, Collectible
Watches
All types of watches
New
Warranties, Services Plans, Contracts & Guarantees
View restrictions on warranties, services plans, contracts and guarantees on Seller Central.
N/A
Researching what to sell on Amazon.com
Looking for profitable niches with low competition to sell on Amazon.com?
Find out how tools such as Product Opportunity Explorer and Helium10 can help.
Check out these 4 tips on finding the right products for US customers.
Find out how tools such as Product Opportunity Explorer and Helium10 can help.
Check out these 4 tips on finding the right products for US customers.
Fees
Amazon offers flexible options for sellers to cater to your unique business needs and goals. Factors that determine the fees involved include the selling plan you opt for, product category and fulfilment strategy amongst other variables.
Selling Plan
The Individual plan costs USD$0.99 per unit sold while the Professional plan costs a flat monthly fee of USD$39.99, regardless of the units sold.
Referral Fees
For each unit sold, Amazon charges a referral fee. The amount is based on the product category and most fees fall between 8% to 15%.
Fulfillment Fees
Order fulfillment fees will depend on whether you opt to fulfil your own orders (i.e., Fulfillment by Merchant) or use FBA.
Other Costs
Other costs that you may incur include storage fees and other optional features such as advertising and order fulfillment services.
*Fees are accurate as of 13 April 2022
Why Fulfillment by Amazon (FBA)?
Fulfillment by Amazon (FBA) is an order fulfillment service that empowers businesses to scale by providing access to Amazon’s logistics network. Store your products in Amazon’s fulfillment centres and we will pick, pack and ship them as orders are made. We also handle customer service and returns to provide a reliable e-commerce fulfillment that delights customers.
Benefits of FBA
Attract more customers with Amazon Prime free* shipping
FBA products are eligible for free* two-day shipping for Amazon Prime members and free* shipping for all customers. The Prime logo is displayed on selected FBA listings so customers know that Amazon manages the order fulfilment, allowing you to attract more customers.
*Terms and conditions apply.
Customers enjoy Amazon’s reliable customer service
With FBA, you can tap on Amazon’s globally extensive customer service network to manage customer enquiries. We also handle the refunds and returns for your FBA orders, offering a comprehensive solution for your logistics needs.
Cost-effective fulfillment services
You are only charged for the orders fulfilled by us. The cost of shipping is included in your fees, with no extra charge for Amazon Prime free* shipping on eligible orders. Use the FBA revenue calculator to see real-time cost comparisons between your fulfillment and FBA.
Registration
Registration Process
To help you successfully complete the account registration process, we have created a North America Registration Guide.
Account Reactivation
Once the account registration is completed, you find out your account has been deactivated when you enter Seller Central. Amazon may suspend sellers Accounts to request for more information in order to maintain a trustworthy store for buyers and sellers. You can check the "Performance Notification" for detailed reasons, prepare the required corresponding materials to file an appeal, and reactivate your account.
Past Webinars
Watch recordings of our past webinars and events where Amazon experts share about their personal experiences and tips. Explore our growing library of free resources to bring you success through every stage of your Amazon selling journey.
FAQs
About Amazon Global Selling
Why start with Amazon.com?
Here are just a couple of reasons: the opportunity to put your product in front of hundreds of millions of potential customers, plus the ability to start selling fast before you even set up a business website or physical store. What are you waiting for? You can sign up as a seller to sell on Amazon.com here.
How can I start selling and become an Amazon Seller?
Find out more about how to become an Amazon seller here.
What is the customer base if I were to sell on Amazon.com?
Amazon has over 300 million active customers who can view your products. Selling on Amazon gives you the ability to start selling fast without the need to create a new standalone website or to spend more to acquire customers.
Products
Is my product eligible to be sold on Amazon.com?
More than 20 categories are open for selling on Amazon; products in these categories can be listed without specific permissions from Amazon. You can find out more here.
Can I list any of my products on Amazon?
Prior approval may be required to list certain products in restricted categories. Check out the list of products that may require prior approval here.
How to register a brand or trademark on Amazon?
Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers. You can enroll in Amazon Brand Registry with a pending trademark. This will allow you to gain access to brand-owner exclusive tools such as branded stores and more. You can find out more here.
Pricing and Fees
How much does it cost to sell on Amazon Global Selling?
The associated fees to sell on Amazon.com would include selling plan subscription fees, category referral fees, and fulfillment fees.
- Referral fee varies across categories. Learn more about Selling on Amazon pricing here.
- If you choose to list your products for Fulfillment by Amazon (FBA) to pick, pack, ship, and provide customer service for your products, the associated fees would also include storage fee and Fulfillment Fees. Learn more about FBA pricing here.
- Promotional offers: The Fulfillment by Amazon (FBA) New Selection program offers benefits on storage, liquidation and new branded products to help you accelerate early sales. Once you enrol in the program, you can use these benefits for an unlimited number of new parent ASINs each year.
- By participating in Fulfillment by Amazon (FBA) New Selection, you might qualify for free* monthly storage, free* liquidations of unproductive inventory, and free* return processing for all eligible new-to-FBA parent ASINs for a limited time. For brand registered sellers you may qualify to receive a monthly rebate of 5% on your sales of eligible branded new-to-FBA parent ASINs.
*Terms and conditions apply.
Will there be any tax imposed on my products?
Yes. The seller is responsible for export Customs Fees (if any) and the buyer is responsible for any import Customs Fees related to their purchase. Customs Fees paid by any party (if any) are in addition to the sales proceeds collected by Amazon. For more additional information about shipping products internationally, see the important information for international sellers here.
How and when will I be paid?
When your seller account is settled and you have a positive balance, Amazon sends the money to your bank account using an Automated Clearing House (ACH) or electronic funds transfer. It can take up to five business days for the money to appear in your bank account after Amazon initiates a payment.
Before we can pay you, you must provide a valid bank account as the Deposit Method in your seller account settings. We cannot make payments to a credit card or online payment system, such as PayPal.
Before we can pay you, you must provide a valid bank account as the Deposit Method in your seller account settings. We cannot make payments to a credit card or online payment system, such as PayPal.
Which currency will I be paid in?
Once your bank account is registered, all payments will be automatically made to that account in the local currency of the bank location country using Amazon Currency Converter for Sellers.
Account Registration
What documents are required to register an Amazon.com selling account?
Refer to the registration guide for more details.
What’s the difference between an individual and professional seller account? Which one should I choose?
The Individual plan costs $0.99 USD per sale, while sellers using the Professional plan pay $39.99 USD per month, no matter how many items you sell. If you sell more than 40 items a month, and wish to have access to brand tools such as advertising features specific to brand stores, the Professional option makes a lot of sense. Whichever plan you select, don’t worry about making the wrong choice — you can change plans at any time.
I have registered from Amazon and they are requiring me to put credit card details on the billing stage. Will I be charged after proceeding this?
Only when you have completed the registration process and all Seller documentation has been approved will you be charged.
Amazon Prime and FBA
Why should I use Fulfillment by Amazon (FBA)?
If you’re using Amazon’s FBA program, and you have enough inventory to spread around through our fulfillment network, then your product will qualify for the Amazon Prime. Selling Prime is key to being successful on Amazon as it means your products will be shipped to customers within 2 days to all 50 states. Plus, you get the “Amazon Prime” badge on your listing, which means you’ll have a better chance of selling your product. Customers love fast shipping. Calculate your profit with our FBA Calculator
If we will use FBA, what courier service do we use to send our stocks in your warehouse in US?
You can visit this page for a list of service providers.
How much does FBA cost?
With Fulfillment by Amazon (FBA), you only pay for the services you use. There are no subscription fees, contracts or minimum inventory requirements. Ship your products to our fulfillment centres in the US and pay for fulfillment services and storage space used. See how to determine the product size tier for your items here.
