Perfect Launch

Sell more with Amazon

On average, sellers achieving Perfect Launch generate 6x more first-year sales than other sellers. Get started with the Perfect Launch and over USD$50K in potential benefits.
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Pay USD$1 for 6 months instead of USD$39.99 a month*

Amazon Global Selling is offering a six-month promotion on the Professional Selling plan to sellers located in Singapore, Malaysia, Philippines, Thailand, Vietnam, Taiwan and Korea who register to sell on Amazon.com for the first time.

You will pay a total of USD$1 for the first six months’ subscription (USD$1 for the first month and USD$0 for the next 5 months), instead of paying the standard fee of USD$39.99 per month for the Professional Selling plan. Complete your registration by September 30, 2024. Terms & Conditions apply.
*Terms and conditions apply.
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What is Perfect Launch?

Speed matters in business. For Amazon sellers, the first 90 days are especially critical for establishing marketing, fulfillment, pricing and other practices to accelerate performance beyond launch. "Perfect Launch" is what Amazon data scientists call the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within those first 90 days.

On average, sellers achieving Perfect Launch generate 6x more first-year sales than other sellers.

Ready to join them? The playbook is simple:
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Enroll your brand in Brand Registry
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Enhance your product detail pages with A+ Content
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Get set up with Fulfillment by Amazon
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Automate pricing on your offers
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Create Sponsored Products ad campaigns, Coupons, and/or Deals
Brand Registry

Register your brand

Brand Registry unlocks a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
More than 500,000 brands are enrolled in Brand Registry1
Eligible new sellers who enroll in Brand Registry can get 10% back on your first USD$50,000 in branded sales, then 5% back through your first year until you reach USD$1,000,000, and USD$200 credit for Amazon Vine.
A+ Content

Elevate your product page content

Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product info, and additional rich content including images, videos, or product set-up. Then run A/B tests to optimize for conversion using our Manage Your Experiments tool. Over the last year, thousands of sellers have used both to help maximize product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%.2
2Amazon internal data, 2020
Fulfillment by Amazon

Get the Prime badge

With Fulfillment by Amazon (FBA), you store your products in one of Amazon's hundreds of fulfillment centers around the world, and we pick, pack, ship, and provide customer service. FBA can help you scale your business, reach more customers, and make your offers more attractive to Prime members.
On average, sellers see a 20–25% increase in sales after adopting FBA.3
Eligible new sellers who start today can receive USD$100 off inbound FBA shipping using the Amazon Partnered Carrier program (USD$200 for sellers outside the U.S. using Amazon Global Logistics). In addition, get 120 days free storage for 100 units, plus 180 days of free liquidations in our Fulfillment Centers.
Automated pricing

Adjust pricing quickly and automatically

Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enroll, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%.4
4Amazon internal data, 2021
Advertising

Show off your products

Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages—pay only when they click your ads. Run deals or offer coupons to help increase conversion.
Sellers saw an average weekly lift of +31% in units ordered and +50% in glance views within the first year after launching a Sponsored Products campaign.5
Eligible new sellers can get USD$50 credit toward Sponsored Products ads, along with USD$50 credit for Amazon Coupons to offer customers sales promotions.
5Amazon internal data, WW, 2021

Be a part of our Amazon Global Selling Community

New to selling on Amazon? Join our Facebook Community Group to connect with other Amazon sellers in Southeast Asia, share tips and learn about upcoming events.
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New Seller Incentives
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We’ll help you get started

Start your journey with a little less risk. To help you achieve Perfect Launch, we offer New Seller Incentives, including 10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more—plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.

Get started today with these incentives for new sellers:
  • 10% back on your first USD$50,000 in branded sales, then 5% back through your first year until you reach USD$1,000,000
  • USD$100 off shipments into the Amazon fulfillment network using the Amazon Partnered Carrier program
  • USD$200 credit towards fulfillment costs when you use Amazon Global Logistics
  • Free storage and customer returns with auto-enrollment in the FBA New Selection program
  • USD$50 credit to create Sponsored Products or Sponsored Brands ads
  • USD$50 credit to create Amazon Coupons
See below for a full list of incentives for new sellers and how to qualify. Terms and conditions apply— visit Seller Central for details.
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New Seller Incentives

Service

Incentives

Requirements

Brand Registry incentives
10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000.
Enroll your brand in Amazon Brand Registry within six months of listing your first eligible product. Bonus expires after one year. Learn more
$200 credit
Enroll your brand in Amazon Brand Registry within six months of listing your first eligible product, then enroll a product in Vine within 90 days. Credit expires 90 days after enrollment in Brand Registry. Learn more
Fulfillment by Amazon (FBA) incentives
$100 off shipments into the Amazon fulfillment network
Use the Amazon Partnered Carrier program to send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more
$200 credit for fulfillment costs
Use Amazon Global Logistics to send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more
Free storage, liquidations, and customer returns with auto-enrollment in the FBA New Selection program
Send eligible new-to-FBA products into the Amazon fulfillment network within 90 days of listing for auto-enrollment in the FBA New Selection program. Learn more
$400 credit for inbound placement costs, allowing you to send inventory to a single fulfillment center and then have Amazon split and send inventory to multiple fulfillment centers.
Send eligible products into the Amazon fulfillment network within 90 days of listing. Credit expires after one year. Learn more
Exemption from low-inventory-level charges
Exemption expires one year after FBA inventory is received for the first time. Learn more
Exemption from storage utilization surcharges
Exemption expires one year after FBA inventory is received for the first time. Learn more
10% off fulfillment costs on the first 100 units shipped with MCF
Send eligible products into the Amazon fulfillment network within 90 days of listing. Incentive expires after one year. Learn more
Advertising benefits
$50 credit
Create a sponsored ad (Sponsored Products, Sponsored Brands, or Sponsored Display) for an eligible product within 90 days of listing. Credit will appear in the Amazon Ads Campaign Manager within two weeks of completing requirements for Sponsored Products. Credit expires after 30 days. Learn more
$50 credit
Create a Coupon for an eligible product within 90 days of listing. Credit expires after one year. Learn more

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Perfect Launch and Amazon Accelerate 2021

Start selling today

Put your products in front of the millions of customers who search Amazon.com every day.
Professional Selling Plan Fee Promotion:
Pay USD$1 for 6 months instead of USD$39.99 a month*. Learn more.
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