Amazon US Seller University | Educational resources to help sellers

Seller University

Step-by-step guides and videos to help brands, businesses, and entrepreneurs learn how to succeed as Amazon selling partners.

Enter Seller University

*Seller Central account required. Register for USD$39.99/month

Watch this video for an overview about your on-demand selling coach

Phase 1

Registration and Research

Phase 2

Product Selection and Trademarking

Phase 3

Product Sourcing and Manufacturing

Phase 4

Launch on Amazon

Phase 1:

Registration and Research

13 PDF guides to read to understand cross-border ecommerce in the US, EU, and JP

Amazon product category guides

1. Home

Download

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2. Health & Personal Care

3. Toys & Games

4. Consumer Electronics

Download

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Phase 2:

Product Selection and Trademarking

Discover new unmet demand with Product Opportunity Explorer

Download

Learn how to select the right products to sell

15 min read

➔

Product Selection Guide: Tools and Tips

Learn why you should start your brand with Amazon

4 must-read guides to build and protect your brand

Brand building & brand protection 101

Infographic

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Amazon brand protection tools, requirements

5 min read

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How to build a brand from zero

5 min read

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Brand registration guide

30 min read

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Phase 3:

Product Sourcing and Manufacturing

Get ready to put your products up for sale

Video - 9 min

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Intro to listing products

10 min read

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Listing from a customer's perspective

Video - 3 min

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How to price your products competitively

Bookmark the playlist

Compliance policies you should know

Phase 4:

Launch on Amazon

Helpful resources

Optimize your listings and inventory health

4 must-know guides to ship and manage your inventory

Fulfillment by Amazon Guide

30 min read

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Holiday season inventory FAQ

Infographic

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Inventory Management ABC

5 min read

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Inventory management 101

Infographic

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9 resources to learn how to promote and advertise your products on Amazon

Expand and scale into new countries

25 min read

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Category insights with Marketplace Product Guidance

Related Resources

Branding

Sell your own unique products using the tools we've created to help customers find your brand on Amazon.

Fulfillment by Amazon (FBA)

You pack it. We ship it. Manage inventory and shipments, and enroll in FBA services that suits you best

Amazon selling plans, fees, and pricing

How much does it cost to sell on Amazon? Find a plan that works best for you and your goals

Amazon case studies

Hear how these sellers grew their businesses with Amazon tools and their tips for success.

Select your preferred language

Seller University

Registration and Research

Product Selection and Trademarking

Product Sourcing and Manufacturing

Launch on Amazon

Phase 1:

Registration and Research

More videos on registration and research

Amazon product category guides

Amazon product category guides

13 PDF guides to read to understand cross-border ecommerce in the US, EU, and JP

Phase 2:

Product Selection and Trademarking

Discover new unmet demand with Product Opportunity Explorer

Learn how to select the right products to sell

Learn why you should start your brand with Amazon

More videos on brand benefits

4 must-read guides to build and protect your brand

Phase 3:

Product Sourcing and Manufacturing

Get ready to put your products up for sale

More listing resources

Compliance policies you should know

Amazon account health and seller code of conduct

Customer service performance

Product compliance

EU regulatory compliance

Phase 4:

Launch on Amazon

4 must-know guides to ship and manage your inventory

9 resources to learn how to promote and advertise your products

Optimize your listings andinventory health

Expand and scale into new countries

Related Resources

Get more in-depth guides and case studies on Seller University

Select your preferred language

Optimize your listings and
inventory health