Debbie Cai
As the founder of Rui Smiths, Debbie started selling on Amazon in 2014 and expanded her business to 11 marketplaces globally. Her mission is to make a meaningful contribution to society through products that make our lives easier.

When Amazon launched in Singapore in 2019, Debbie jumped at the opportunity to connect with fellow local sellers and picked up new insights about growing her business. She began sharing her knowledge and experiences through her own social media and was also invited to speak at several web conferences such as the recent Singapore Online Seller Summit in June 2020. Now, she is ready to help other sellers and share best practices through the Amazon Seller Ambassador Program.

Zhang RuiHong
Zhang RuiHong started selling on Amazon in 2015. RuiHong and his team have grown from a side project into a business that became full time work. He learned how to identify product ideas and how to grow them into top ranking best sellers.

In his free time, he enjoys helping others grow their online business. Other than being active in seller communities on Facebook, he also works with drop shipping businesses and getting them started on Amazon.

Smriti Modi
Smriti started selling on Amazon in the US in early 2018, and quickly realised the potential of selling globally with Amazon. With a long career in Advertising and Marketing, Smriti firmly believes in the power of storytelling and the importance of building a brand for e-commerce. She has extensive experience in launching new products, entering new countries and developing high-performing teams.

As performance-driven Amazon seller, she is adept with numbers but also in consumer psychology and motivations. Always up for helping brands with their digital transformations. She’s now excited to help new sellers start and grow their businesses with Amazon, profitably!

Joseph Zapanta
For two decades, Joseph worked with social enterprises and led livelihood development programs in impoverished areas in the Philippines. Combining his love for technology, he sought to understand ways to connect farmers and producers directly to customers, which led him to the world of e-commerce and online selling.

Wanting to gain practical knowledge in e-commerce, he co-founded Argon 40 Technologies, Inc. with his partner based in Hong Kong. They built their website and first Amazon Store in the USA in 2016. This was the start of the long and winding journey of learning and experimentation.

To this date, Argon 40 has sold thousands of items online. They have designed, developed, and manufactured several products of their own that are sold purely online via various online channels. His goal is to eventually go back to its roots and develop a company that would have a positive social impact both locally and internationally.

Philip Cheong
Philip started his selling journey on Amazon US in 2018 . He chose this path for a different source of income and also to spend more time with his young family. He is passionate about product research, brand building and the mechanics of e-commerce. In 2019, he launched on Amazon Singapore to establish a store closer to home. He possesses a strong IT background and has a passion working with data. He is always on the lookout to learn new tips from other sellers and share his experience with the community.

As an Amazon Seller Ambassador, he believes that it is a unique opportunity to connect with new sellers to learn and share his knowledge and experience. During his spare time, he spends time with his friends and family and volunteers in the local community. His philosophy is every little step you take now is a step closer to a successful business.

Ivan Ong
Ivan is the leader of KeaBabies, the Captain of the ship. As the Co-founder and Chief Executive Officer of KeaBabies, he has been in charge of the business direction since day one, paving a solid ground for the self-funded brand to not just grow, but thrive.
Ivan loves creating solutions, seeing results, and most of all, seeing smiles light up on customers’ faces.

Under his helm, Ivan led KeaBabies to expand into U.S. through Amazon, the B2B market, and further through other major e-commerce channels. In less than 4 years, KeaBabies enjoys a steady double digit growth year-on- year and a significant growing presence in 13 countries – Canada, Germany, U.K., France and Italy among others.

KeaBabies has been gaining recognition globally, making Ivan very excited about the future of the brand. To him, it is not about building a brand. It is about building a legacy. Prior to KeaBabies, Ivan ran a digital marketing business together with Jane.

Cyril Chia
Cyril Chia started selling on Amazon.com in 2018 with Fulfilment by Amazon as he wanted the flexibility to work anywhere and anytime he wanted. His favourite part about e-commerce is creating a product, the product research and discovering what customers want in a product. With that in mind, Cyril works with suppliers to create and improve products that solves customer needs.

At the beginning of his journey, he picked up his selling knowledge by learning from different sellers in multiple social media groups, and now that he has seen success, he contributes back to the community by pointing new sellers in the right direction. He especially enjoys helping local sellers as he understands the challenges that local sellers face without a physical presence in the US.

Lala started selling on Amazon in 2019. She is determined to be successful in everything she does; as an entrepreneur, as a mom, and as an Amazon seller. When she first started selling, Lala faced several challenges, but overcame these obstacles through her perseverance and ability to understand target customers.

In just a few years, she has been able to grow her business exponentially and launch many new products. Lala is now ready to share her success story to help other sellers jump start their business on Amazon.

Wong Kia Chik
KC began selling on Amazon in 2013, from his humble home office in a town named Bukit Mertajam in Penang, Malaysia. He started his journey focusing on customers based in US and Japan, with a global supply chain. KC is open-minded and uses a variety of services to help him manage his inventory, sales forecast and logistics. He also has several local teams across the region to assist him in his business, and helps local business owners to expand their businesses through e-commerce.

Outside of work, KC is an avid cyclist. His most recent trip was in Europe, covering over a thousand kilometers in two weeks in 2019. He encourages new starters to work on something that they enjoy, as he believes it will be an enriching experience.

Samuel Loo
Sam works with Sing Chuen and they are the duo behind Naoki Matcha. From a first shipment of just 10kg their business now spans 3 continents across multiple channels.

After graduating from university, Sam was a corporate lawyer for a few years before pivoting to e-commerce full time as the business expanded.

Sam’s enjoys good design, photography and marketing. Despite running a tea business, Sam remains a coffee drinker.

Chaim Sing Chuen
Sing Chuen works with Sam and they are the duo behind Naoki Matcha. From a first shipment of just 10kg their business now spans 3 continents across multiple channels.

In his professional life, Sing Chuen has worn many hats since graduating from university. His last role saw him traversing South East Asia helping to build out a last mile logistics network before pivoting to e-commerce full time as the business expanded.

Sing Chuen speaks multiple languages and drinks at least one bowl of matcha every day.

Crystal Ren
Crystal is a serial entrepreneur in eCommerce and consumer goods, with a track record of creating multiple successful Amazon and ecommerce brands.

As the founder of celebrity-favorite fashion decor brand, Abound Lifestyle, she led the company to acquisition just 1.5 years after launch; and was featured on US Weekly, Good Housekeeping, Yahoo, Amazon, and The Sleep Judge.

Beyond her entrepreneurial ventures, she is a former Management Consultant at Oliver Wyman, and an INSEAD MBA. In 2022, she was also recognized as a Rising Star of Women's Forum.

This is exemplified in her dedication to advising consumer goods businesses in building international brands, and as an angel investor supporting women-led startups across APAC.

Stev Tam
The brand founder and driving force behind PETITE SIMONE. Stev Tam officially launched the brand on Amazon.com in 2022. In the same year, the brand's monthly sales steadily increased by over 80%-90%. Just a year later, in 2023, Stev and his team successfully propelled PETITE SIMONE into the Top 12 brands in the highly competitive HOBO BAG category, utilizing a combination of on-site Amazon and off-site Brand marketing strategies. Within two years, they expanded the brand's product sales to 8 countries through Amazon's global sales.

Stev was invited as a guest speaker at the Amazon Southeast Asia Seller Summit 2022, where he shared insights into brand marketing. Recognizing the immense value of the Amazon seller community, Stev remains dedicated to learning from other sellers and sharing his innovative marketing experiences to provide mutual support and encouragement within the industry.

Mark Newton
Mark is a business leader with over 20 years’ experience in the Asia-Pacific region. Mark has been working in the digital performance industry since 2000, driving online performance for clients in the hospitality, tech, insurance, banking and payments industries. He also has deep knowledge and specialism in ecommerce, digital marketing and media, and has helped shape and lead digital strategies for many organizations across APAC.

Mark is currently COO at Aerospring Hydroponics, and has helped the company achieve triple-digit growth on Amazon.com during his time with the company.

Ruth is the founder of a thriving pet brand that has achieved global expansion despite competition. Her journey is a testament to bootstrapping that has achieved remarkable year-over-year growth for the past three years.

The brand's success hinges on a stealthy approach that leverages market research, data, and traffic patterns to identify hidden gaps. With a solid background in innovative tech and design, her brand embarks on product design that ensures each product not only stands out from the competition but also delivers a unique selling proposition that resonates deeply with pet owners.

Driven by a clear brand vision and mission, Ruth will continue to lead her brand on a successful trajectory in the ever-evolving pet industry, with plans to grow more brands.