Start selling on Amazon.com

Reach hundreds of millions of customers by selling on Amazon.com
Professional Selling Plan Fee Promotion:
Pay USD$1 for 6 months instead of USD$39.99 a month*. Learn more.

Download our step-by-step Registration Guide.
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Professional Selling Plan Fee Promotion: Pay USD$1 for 6 months instead of USD$39.99 a month*. Learn more
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"If our humble brand from Singapore can become the #1 lip scrub on Amazon.com, then you can also compete with big brands on a global scale."

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Lynsey Lim
Co-Founder, Handmade Heroes (Amazon Global Seller from Singapore)

Pay USD$1 for 6 months instead of USD$39.99 a month*

Amazon Global Selling is offering a six-month promotion on the Professional Selling plan to sellers located in Singapore, Malaysia, Philippines, Thailand, Vietnam, Taiwan and Korea who register to sell on Amazon.com for the first time.

You will pay a total of USD$1 for the first six months’ subscription (USD$1 for the first month and USD$0 for the next 5 months), instead of paying the standard fee of USD$39.99 per month for the Professional Selling plan. Complete your registration by 30 September, 2024. Terms & Conditions apply.
*Terms and conditions apply.

Over USD$50K in potential benefits

Ready to sell? Launch your brand today with a powerful playbook for new sellers and over US$50K in potential benefits*.
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Get 5% back on your first USD$1,000,000 in branded sales
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Try FBA with free inbound shipping, storage, removals, and returns
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Get USD$50 credit for Sponsored Products CPC ads—bids are up to you
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Get a head start on brand protection, product reviews, and more
*Terms and conditions apply.
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Your business at scale

Accelerate your international sales using the power of Amazon's global brand. Build, grow, and scale your brand in over 22 Global Stores including Amazon.com.
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"It’s one of the quickest and most efficient ways of selling to the US. Millions of US customers are using it, which makes it easy to target and reach them as an Amazon Global Seller. I’m also very positive about the various marketing tools that are available on Amazon that can help us to further grow the business."
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Quanda Ong
Founder, Gnome & Bow

On average, sellers see a 20-25%
increase in sales
after adopting Amazon FBA.

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You sell it, we ship it
With Fulfillment by Amazon (FBA), you store your products in our fulfillment centers, and we pick, pack, ship, and provide customer service for these products. For a limited time, try out new inventory with less risk with New Seller Incentives.
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Connect with ads on and off-Amazon
Get discovered, increase sales, and control costs with Amazon Advertising solutions, with Sponsored Products CPC ads, Sponsored Brands to showcase your brand and product portfolio, Sponsored Display to engage new audiences or those browsing your products.
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Perfect Jumpstart & Launch
The first 90 days of launching your Amazon store from scratch is especially critical, where you are conducting product research, deciding on your brand, sorting out trademarks, sourcing, logistics, and more. Download our all-in-one playbook to go global in 90 days.

Your brand experienced

Connect your brand to millions of customers. Control the experience from discovery to your dedicated storefront, and from your product pages to their inboxes—Amazon customers following a brand spend more than double that of non-followers. Communicate your core values, build loyal relationships, and ignite your brand experience.
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"Brand Registry is a must-have for anyone selling on Amazon. Brand owners like us can gain access to brand tools such as a dedicated Brand Store, enhanced Brand Content to showcase our brand, Sponsored Ads and brand protection tools to protect against counterfeits."
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Samuel and Sing Chuen
Co-Founders, Naoki Matcha

Customers who follow a brand on Amazon
spend 2X more than non-followers.

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Your dedicated storefront
Showcase your brand and products in a multipage, immersive shopping experience with Amazon Stores. Curate content to inspire, educate, and help customers discover your brand, and get insights into related sales, visits, page views, and traffic sources.
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Optimize your brand content
Showcase your brand and product features on Amazon product pages, and run A/B tests to optimize your content for conversion using Manage Your Experiments. Over the last year, thousands of sellers have used the tool to maximize product listings.
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Inform your strategy
Make informed, strategic decisions about your product portfolio, marketing, and advertising activities with valuable insights from Brand Analytics. Over the last year, more than 500,000 sellers have used this tool to accelerate the growth of their brands.

Resources for new sellers

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Beginner’s Guide

Get a quick overview of what to expect as you begin your Amazon journey.
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Education Hub

Explore educational resources to help you succeed as an Amazon selling partner.
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Seller Community

Connect and learn with other sellers and stay updated with the latest Amazon Global Selling news.

Stay Connected

Get helpful tips on building your brand with Amazon
Zero spam. Unsubscribe at any time.

FAQs

About Amazon Global Selling

Why start with Amazon.com?
Here are just a couple of reasons: the opportunity to put your product in front of hundreds of millions of potential customers, plus the ability to start selling fast before you even set up a business website or physical store. What are you waiting for? You can sign up as a seller to sell on Amazon.com here.
How can I start selling and become an Amazon Seller?
Find out more about how to become an Amazon seller here.
What is the customer base if I were to sell on Amazon.com?
Amazon has over 300 million active customers who can view your products. Selling on Amazon gives you the ability to start selling fast without the need to create a new standalone website or to spend more to acquire customers.

Pricing and Fees

How much does it cost to sell on Amazon Global Selling?
The cost to sell on Amazon depends on your selling plan, product category, fulfillment strategy, and other variables. The options are flexible, so you can find the combo that works best for you and your goals. Learn more about selling plans, referral fees, fulfillment fees and other costs here.
Are there any grants available for sellers?
Yes, there are currently 2 available grants for Singapore and Malaysia SMEs. For additional information, please see here.
Will there be any tax imposed on my products?
Yes. The seller is responsible for export Customs Fees (if any) and the buyer is responsible for any import Customs Fees related to their purchase. Customs Fees paid by any party (if any) are in addition to the sales proceeds collected by Amazon. For more additional information about shipping products internationally, see important information for international sellers here.
How and when will I be paid?
When your seller account is settled and you have a positive balance, Amazon sends the money to your bank account using an Automated Clearing House (ACH) or electronic funds transfer. It can take up to five business days for the money to appear in your bank account after Amazon initiates a payment.

Before we can pay you, you must provide a valid bank account as the Deposit Method in your seller account settings. We cannot make payments to a credit card or online payment system, such as PayPal.
Which currency will I be paid in?
Once your bank account is registered, all payments will be automatically made to that account in the local currency of the bank location country using Amazon Currency Converter for Sellers.

Account Registration

What documents are required to register an Amazon.com selling account?
Refer to the registration guide for more details.
What’s the difference between an individual and professional seller account? Which one should I choose?
Amazon Global Selling is offering a six-month promotion on the Professional Selling plan to sellers located in Singapore, Malaysia, Philippines, Thailand, Vietnam, Taiwan and Korea who register to sell on Amazon.com for the first time.

You will pay a total of US$1 for the first six months’ subscription (US$1 for the first month and US$0 for the next 5 months), instead of paying the standard fee of US$39.99 per month for the Professional Selling plan. Complete your registration by 30 September, 2024. Terms & Conditions apply.


The Individual plan costs US$0.99 per sale, while sellers using the Professional plan pay US$39.99 per month, no matter how many items you sell. If you sell more than 40 items a month, and wish to have access to brand tools such as advertising features specific to brand stores, the Professional option makes a lot of sense. Whichever plan you select, don’t worry about making the wrong choice — you can change plans at any time. Learn more about selling plans here.
I have registered from Amazon and they are requiring me to put my credit/debit card details on the billing stage. Will I be charged after proceeding this?
Only when you have completed the registration process and all Seller documentation has been approved will you be charged.

Amazon Prime and FBA

Why should I use Fulfillment by Amazon (FBA)?
If you’re using Amazon’s FBA program, and you have enough inventory to spread around through our fulfillment network, then your product will qualify for the Amazon Prime. Selling Prime is key to being successful on Amazon as it means your products will be shipped to customers within 2 days to all 50 states. Plus, you get the “Amazon Prime” badge on your listing, which means you’ll have a better chance of selling your product.

Learn more about Amazon FBA and calculate your profit with our FBA Revenue Calculator.
How much does FBA cost?
With Fulfillment by Amazon (FBA), you only pay for the services you use. There are no subscription fees, contracts or minimum inventory requirements. Ship your products to our fulfillment centres in the US and pay for fulfillment services and storage space used. See how to determine the product size tier for your items here.
If we will use FBA, what courier service do we use to send our stocks in your warehouse in US?
You can visit this page for a list of service providers.

Products

How do I get started on product research and ensure I find profitable products to sell??
Reaching millions of customers globally can boost your sales and take your business to the next level, but many sellers have trouble deciding what products to sell. Check out our top tips on finding the right products for US customers here.
Is my product eligible to be sold on Amazon.com?
There are a wide range of products you can sell on Amazon. However, depending on the product, you may be required to apply for approval to sell or be registered under a professional seller account.

If you are shipping orders through Fulfilment By Amazon (FBA), it is important to ensure that your products are compliant with our product regulations.

View the table below for the full list of product categories with and without restrictions.
Product Category
Product examples
Conditions allowed
Categories without restrictions
Amazon Device Accessories
Accessories for Amazon devices
New, Used
Amazon Kindle
Accessories for Kindle devices
Used
Beauty
Bath and shower*
Fragrance
Haircare
Makeup
Skincare

See also Health & Personal Care category.

*Topicals require approval
New
Books
Books
Calendars
Card decks
Journals
Magazines
Sheet music
Other publications
New, Used
Business Products (B2B Selling)
Business-related products across multiple categories

Special pricing features to target business customers
New, Used
Beauty Tools & Accessories
Bags and cases
Brushes
Tools for hairstyling
Tools for skincare
New
Camera & Photography
Cameras
Camcorders
Telescopes
New, Used
Cell Phone
Cell phones
Cell phone accessories

Note: Products must be listed using the manufacturer’s Universal Product Code (UPC).
New, Used, Unlocked
Clothing & Accessories
Athletic apparel
Belts
Innerwear
Outerwear
Wallets
New
Electronic Accessories
Audio and video
Camera
Car electronics
Cell phone
Computer
Photo
Office accessories
New, Used
Fashion Jewelry
Any kind of jewelry that does not contain precious or semi-precious gemstones, pearls, metals.
New
Grocery & Gourmet Food
View product category details on Seller Central.
New
Home & Garden
Bath
Bedding
Craft
Dining
Furniture
Garden
Home appliances
Kitchen
Pet supplies
Pool supplies
Snow removal
Storage
New, Used, Collectible
Luggage & Travel Accessories
Backpacks
Bags
Briefcases
Luggage
Travel accessories
Umbrellas
New
Musical Instruments
Guitars
Orchestra
Recording equipment
New, Used, Collectible
Office Products
Calculators
Furniture
Printers
Office supplies
New, Used, Collectible
Outdoors
Cycling
Outdoor gear
Outdoor sports apparel
New, Used
Shoes, Handbags & Sunglasses
Boots
Eyewear frames
Handbags
Sandals
Shoes
Slippers
Sunglasses
New
Software & Computer Games
Business
Children's software
Media education
PC games
Security
Utility
New, Used
Sports
Boating and fishing
Exercise and fitness
Game room
Hunting accessories
Licensed/fan shop
Team sports
New, Used, Collectible
Tools & Home Improvement
Appliance parts
Building materials
Electrical
Hand and power tools
Plumbing
New, Used
Toys & Games
Action figures
Arts and crafts
Board games
Dolls
Learning toys

Holiday selling requirements apply to this category.
New, Collectible
Video Games & Video Game Consoles
Console games
Game consoles
Game console accessories
New, Used, Collectible
Categories with restrictions
Alcohol
View restrictions on alcohol on Seller Central.
New
Animal-Related Products
New
Automotive & Powersports
New, Used, Collectible
Baby Products
Carriers
Diapers
Feeding products
Food
Strollers
Topicals
Toys
New
Beauty Topicals
Bath and shower
Cosmetics
Fragrance
Haircare
Makeup
Skincare
Topicals
New
Certified Refurbished
Computers
Kitchen appliances
Laptops
Office equipment
Smartphones
Tablets
See Amazon Renewed
Collectible Coins
Graded collectible coins minted by governments
Gold coins
Silver coins
Platinum coins
Palladium coins
USA Mint packaged product
Collectible
Cosmetics & Skin/Hair Care
New
Dietary Supplements
View restrictions on dietary supplements on Seller Central.
New
Drugs & Drug Paraphernalia
New
Electronics
View restrictions on electronics on Seller Central.
New
Entertainment Collectibles
Animation cels
Celebrity signed photos
Limited-edition figures and bust
Original movie posters
Collectible
Explosives, Weapons, & Related Items
New
Fine Art
View restrictions on fine art on Seller Central.
New
Gambling & Lottery
New
Grocery & Gourmet Food
New
Handmade
Handmade products
Hand-altered products
See Amazon Handmade
Hazardous & Dangerous Items
New
Health & Personal Care
Dietary supplements
First aid
Feminine hygiene
Nutrition
New
Historical & Advertising Collectibles
Promotional materials related to consumer brands.

Vintage collectables related to historical people, places, or events.
Collectible
Human Parts & Burial Artifacts
New
Industrial & Scientific
Electronic components
Industrial materials
Janitorial
Lab equipment and supplies
Power transmission
Sanitation
New
Jewelry & Precious Gems
New
Pet Products
8% for products with a total sales price of S$20 or less, and 10% for items with a total sales price greater than S$20.
S$0.43 (w/GST), S$0.40 (w/o GST)
Laser Products
View restrictions on laser products on Seller Central.
New
Lighting
View restrictions on lighting products on Seller Central.
New
Lock Picking & Theft Devices
New
Medical Devices & Accessories
New
Medication
Drugs that are approved by the Food and Drug Administration (FDA) to be sold over the counter.

View restrictions on drugs and drug paraphernalia on Seller Central.
New
Music
Cassettes
CDs
Vinyl
Other sound recordings
New, Used, Collectible
Offensive & Controversial Materials
New
Organic Products
View restrictions on organic products on Seller Central.
New
Pesticides
View restrictions on pesticides on Seller Central.
New
Pet Food
New
Plants, Plant Products, & Seeds
New
Postage Meters & Stamps
New
Sex & Sensuality
New
Sports Collectibles
Autographed items
Game-used items
Trading cards
Collectible
Subscriptions & Periodicals
New
Surveillance Equipment
New
Tobacco & Tobacco-Related Products
New
Video, DVD & Blu-Ray
New, Used, Collectible
Watches
All types of watches
New
Warranties, Services Plans, Contracts & Guarantees
N/A
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