Why sell in the United States?
While the average Singapore or Malaysian business takes years to expand their global customer reach to the US and Europe, the Amazon seller can enter 20 Global Stores including Amazon.com from the get go.
Visits to Amazon stores in North America monthly, including Amazon.com
Total e-commerce sales expected in the North American region in 2022
Sales recorded by third-party selling partners during Prime Day 2020
New Seller Incentives
Get started today with these incentives for new sellers on Amazon.com and Europe.
Enterprise Singapore Marketing Readiness Grant
Small and medium enterprises (SMEs) can receive an international boost with ESG’s Market Readiness Assistance (MRA) scheme to help take your business overseas via Amazon. SMEs can receive up to 70% of eligible costs, capped at S$100,000 per company per new country. The scheme aims to help take Singapore businesses overseas, embrace digitalization, and take wing abroad at an earlier life stage.
- Overseas Promotion: Up to S$20,000
- Overseas Business Development: Up to S$50,000
- Overseas Setup: Up to S$30,000
eTRADE Programme 2.0 by MATRADE
The eTRADE Programme 2.0 is an effort by the Malaysia External Trade Development Corporation (MATRADE) to assist Malaysian SMEs to accelerate exports and increase presence on cross-border eCommerce. The grant can be used to maintain online business activities such as digital marketing, eCommerce training and online export promotions. There are two schemes interested companies can apply for:
- Onboarding Scheme: Up to 5,000RM*
- Digital marketing & Training Scheme: Up to 20,000RM*
Perfect Jumpstart & Launch
Speed matters in business. For Amazon sellers, the first 90 days of launching your Amazon store from scratch is especially critical, where you are conducting product research, deciding on your brand, sorting out trademarks, sourcing, arranging logistics, etc.
Check out our all-in-one playbook and go global in 90 days.
Be a part of our Amazon Global Selling Community
New to selling on Amazon? Join our Facebook Community Group to connect with other Amazon sellers in Southeast Asia, share tips and learn about upcoming events.
What can I sell?
There are a wide range of products you can sell on Amazon. However, depending on the product, you may be required to apply for approval to sell
or be registered under a professional seller account.
If you are shipping orders through Fulfilment By Amazon (FBA), it is important to ensure that your products are compliant with our product regulations
View the table below for the full list of product categories with and without restrictions.
Categories without restrictions
Amazon Device Accessories
Accessories for Amazon devices
Accessories for Kindle devices
Bath and shower*
See also Health & Personal Care category.
*Topicals require approval
Business Products (B2B Selling)
Business-related products across multiple categories
Special pricing features to target business customers
Beauty Tools & Accessories
Bags and cases
Tools for hairstyling
Tools for skincare
Cell phone accessories
Note: Products must be listed using the manufacturer’s Universal Product Code (UPC).
Audio and video
Any kind of jewelry that does not contain precious or semi-precious gemstones, pearls, metals.
Luggage & Travel Accessories
Outdoor sports apparel
Shoes, Handbags & Sunglasses
Software & Computer Games
Boating and fishing
Exercise and fitness
Hand and power tools
Video Games & Video Game Consoles
Game console accessories
Categories with restrictions
Bath and shower
Graded collectible coins minted by governments
USA Mint packaged product
Cosmetics & Skin/Hair Care
Drugs & Drug Paraphernalia
Celebrity signed photos
Limited-edition figures and bust
Original movie posters
Explosives, Weapons, & Related Items
Hazardous & Dangerous Items
Historical & Advertising Collectibles
Promotional materials related to consumer brands.
Vintage collectables related to historical people, places, or events.
Human Parts & Burial Artifacts
Lab equipment and supplies
8% for products with a total sales price of S$20 or less, and 10% for items with a total sales price greater than S$20.
S$0.43 (w/GST), S$0.40 (w/o GST)
Lock Picking & Theft Devices
Medical Devices & Accessories
Other sound recordings
Offensive & Controversial Materials
Plants, Plant Products, & Seeds
Subscriptions & Periodicals
Tobacco & Tobacco-Related Products
Warranties, Services Plans, Contracts & Guarantees
Researching what to sell on Amazon.com
Looking for profitable niches with low competition to sell on Amazon.com?
Find out how tools such as Product Opportunity Explorer and Helium10 can help.
Check out these 4 tips on finding the right products for US customers.
Amazon offers flexible options for sellers to cater to your unique business needs and goals. Factors that determine the fees involved include the selling plan you opt for, product category and fulfilment strategy amongst other variables.
The Individual plan costs USD$0.99 per unit sold while the Professional plan costs a flat monthly fee of USD$39.99, regardless of the units sold.
For each unit sold, Amazon charges a referral fee. The amount is based on the product category and most fees fall between 8% to 15%.
Order fulfillment fees will depend on whether you opt to fulfil your own orders (i.e., Fulfillment by Merchant) or use FBA.
Other costs that you may incur include storage fees and other optional features such as advertising and order fulfillment services.
*Fees are accurate as of 13 April 2022
Why Fulfillment by Amazon (FBA)?
Fulfillment by Amazon (FBA)
is an order fulfillment service that empowers businesses to scale by providing access to Amazon’s logistics network. Store your products in Amazon’s fulfillment centres and we will pick, pack and ship them as orders are made. We also handle customer service and returns to provide a reliable e-commerce fulfillment that delights customers.
Benefits of FBA
Attract more customers with Amazon Prime free* shipping
FBA products are eligible for free* two-day shipping for Amazon Prime members and free* shipping for all customers. The Prime logo is displayed on selected FBA listings so customers know that Amazon manages the order fulfilment, allowing you to attract more customers.
*Terms and conditions apply.
Customers enjoy Amazon’s reliable customer service
With FBA, you can tap on Amazon’s globally extensive customer service network to manage customer enquiries. We also handle the refunds and returns for your FBA orders, offering a comprehensive solution for your logistics needs.
Cost-effective fulfillment services
You are only charged for the orders fulfilled by us. The cost of shipping is included in your fees, with no extra charge for Amazon Prime free* shipping on eligible orders. Use the FBA revenue calculator
to see real-time cost comparisons between your fulfillment and FBA.
To help you successfully complete the account registration process, we have created a North America Registration Guide.
Once the account registration is completed, you find out your account has been deactivated when you enter Seller Central. Amazon may suspend sellers Accounts to request for more information in order to maintain a trustworthy store for buyers and sellers. You can check the "Performance Notification" for detailed reasons, prepare the required corresponding materials to file an appeal, and reactivate your account
Watch recordings of our past webinars and events where Amazon experts share about their personal experiences and tips. Explore our growing library of free resources to bring you success through every stage of your Amazon selling journey.
About Amazon Global Selling
Why start with Amazon.com?
Here are just a couple of reasons: the opportunity to put your product in front of hundreds of millions of potential customers, plus the ability to start selling fast before you even set up a business website or physical store. What are you waiting for? You can sign up as a seller to sell on Amazon.com here
How can I start selling and become an Amazon Seller?
Find out more about how to become an Amazon seller here
What is the customer base if I were to sell on Amazon.com?
Amazon has over 300 million active customers who can view your products. Selling on Amazon gives you the ability to start selling fast without the need to create a new standalone website or to spend more to acquire customers.
Is my product eligible to be sold on Amazon.com?
More than 20 categories are open for selling on Amazon; products in these categories can be listed without specific permissions from Amazon. You can find out more here
Can I list any of my products on Amazon?
Prior approval may be required to list certain products in restricted categories. Check out the list of products that may require prior approval here
How to register a brand or trademark on Amazon?
Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers. You can enroll in Amazon Brand Registry with a pending trademark. This will allow you to gain access to brand-owner exclusive tools such as branded stores and more. You can find out more here
Pricing and Fees
How much does it cost to sell on Amazon Global Selling?
The associated fees to sell on Amazon.com would include selling plan subscription fees, category referral fees, and fulfillment fees.
Will there be any tax imposed on my products?
Yes. The seller is responsible for export Customs Fees (if any) and the buyer is responsible for any import Customs Fees related to their purchase. Customs Fees paid by any party (if any) are in addition to the sales proceeds collected by Amazon. For more additional information about shipping products internationally, see the important information for international sellers here
How and when will I be paid?
When your seller account is settled and you have a positive balance, Amazon sends the money to your bank account using an Automated Clearing House (ACH) or electronic funds transfer. It can take up to five business days for the money to appear in your bank account after Amazon initiates a payment.
Before we can pay you, you must provide a valid bank account as the Deposit Method in your seller account settings. We cannot make payments to a credit card or online payment system, such as PayPal.
Which currency will I be paid in?
Once your bank account is registered, all payments will be automatically made to that account in the local currency of the bank location country using Amazon Currency Converter for Sellers.
What documents are required to register an Amazon.com selling account?
Refer to the registration guide
for more details.
What’s the difference between an individual and professional seller account? Which one should I choose?
The Individual plan costs $0.99 USD per sale, while sellers using the Professional plan pay $39.99 USD per month, no matter how many items you sell. If you sell more than 40 items a month, and wish to have access to brand tools such as advertising features specific to brand stores, the Professional option makes a lot of sense. Whichever plan you select, don’t worry about making the wrong choice — you can change plans at any time.
I have registered from Amazon and they are requiring me to put credit card details on the billing stage. Will I be charged after proceeding this?
Only when you have completed the registration process and all Seller documentation has been approved will you be charged.
Amazon Prime and FBA
Why should I use Fulfillment by Amazon (FBA)?
If you’re using Amazon’s FBA program, and you have enough inventory to spread around through our fulfillment network, then your product will qualify for the Amazon Prime. Selling Prime is key to being successful on Amazon as it means your products will be shipped to customers within 2 days to all 50 states. Plus, you get the “Amazon Prime” badge on your listing, which means you’ll have a better chance of selling your product. Customers love fast shipping. Calculate your profit with our FBA Calculator
If we will use FBA, what courier service do we use to send our stocks in your warehouse in US?
You can visit this page
for a list of service providers.
How much does FBA cost?
With Fulfillment by Amazon (FBA), you only pay for the services you use. There are no subscription fees, contracts or minimum inventory requirements. Ship your products to our fulfillment centres in the US and pay for fulfillment services and storage space used. See how to determine the product size tier for your items here