Accelerate Your Business with New Seller Incentives

How to accelerate your ecommerce business on using New Seller Incentives

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Wondering how to kickstart your ecommerce business on
Continue reading this FAQ page where we answer some your top questions asked.

1. Does provide any tools that will help me launch my ecommerce business?

Yes! We are here to help you alongside your ecommerce selling journey. One such initiative is the New Seller Incentives (NSI) that aims to help you kickstart your seller journey with a little less risk.

It is a suite of Amazon benefits that will allow new sellers to use tools that have been carefully selected to help you launch your business. Highlights of these tools include Amazon Brand Registry, enrolling in Fulfillment by Amazon (FBA), use of Sponsored Products, and use of Amazon coupons.

Since March 1, 2022 (Pacific time), New Seller Incentives is available for the US, Japan, UK, France, Germany, Italy, and Spain marketplaces. The new edition of New Seller Incentives officially takes effect on March 1, 2023 (Pacific Time).

To learn more, please read our comprehensive guide on Introduction to New Seller Incentives.

2. What are the New Seller Incentives benefits?

New Seller Incentives provides sellers with over US$50K in potential benefits! This includes sales rebates for brand owners who have completed Brand Registry, discounts for sellers who have joined FBA, and benefits for sellers running marketing promotions. New Seller Incentives combines data analysis and the experience of successful ecommerce sellers to provide you with suggestions on how to get started and discounts to lower your exposure and costs.

Sign up today with these incentives for new sellers*:
- Get 5% back on your first US$1,000,000 in branded sales.
- Take US$100 off inbound FBA shipping using the Amazon Partnered Carrier program or US$200 off fulfillment fees using Amazon Global Logistics.
- Get 120 days free storage for 100 units, plus 180 days free liquidation with FBA.
- Get US$50 credit for Sponsored Products CPC ads — bids are up to you.
- Enroll one product in Vine for free for up to 30 trusted reviews (US$200 value).

*Terms and conditions apply – learn more here

3. Are there any specific conditions to be eligible for New Seller Incentives?

New sellers who meet the following criteria will automatically be enrolled in the New Seller Incentives program:

- New sellers starting in 2023 – Seller must have listed their first buyable ASIN on or after March 1, 2023 (Pacific time).
- Professional seller – Seller must register as a Professional Seller.

Sign up for an Amazon Global Selling account! Reach millions of US customers on and scale fast.

4. Are only brand owners eligible for New Seller Incentives benefits?

New Seller Incentives are for all new sellers that launched products on or after March 1, 2023 (Pacific time) in the US, Japan, UK, Germany, France, Italy, or Spain marketplace. However, only brand owners can enjoy the 5% rebate on branded sales, and Vine benefits.

Learn more about the full benefits here.

5. Does the program apply to existing sellers?

Existing sellers who wish to set up new businesses in the US or Japan marketplace or those who haven't set up businesses in any Europe marketplace and wish to start a new business in a Europe marketplace can enjoy the New Seller Incentives (NSI) benefits. For example, a seller who currently has a store in the US and will soon open a store in the Japan marketplace and meets other applicable conditions can enjoy the benefits.

Note: Sellers who have opened a store in any Europe marketplace are not eligible to participate in NSI when setting up a new business in another Europe marketplace. For example, a seller in the German marketplace cannot enjoy the benefits by opening a store in the France marketplace.

6. Is New Seller Incentives not available if the first buyable ASIN was listed before February 28, 2023?

If you listed your first buyable ASIN between January 1, 2023 and February 28, 2023 (Pacific time), you will need to refer to the tasks and benefits associated with the 2022 New Seller Incentives. You can check the details of the 2022 New Seller Incentives by clicking here.

7. What tasks do I need to complete to receive the benefits of New Seller Incentives?

There are four simple tasks you’d need to complete:
Brand owners to complete Brand Registry within 6 months
+ 5% bonus of up to US$1 million in eligible branded sales in the first year.
+ US$200 in credits for Vine (Amazon tool used to manage reviews).
Ship inventory to an Amazon fulfillment center within 90 days (90 days based on FBA shipment creation date)
+ US$100 in credits in inventory shipping fees for using the Amazon Partnered Carrier program or US$200 in credits in fulfillment fees for using Amazon Global Logistics (AGL) Sellers can choose to use the Amazon Partnered Carrier Program, Amazon Global Logistics (AGL), or Amazon’s cross-border shipping partner program (SEND) to ship inventory to an Amazon fulfillment center to receive this benefit.
+ Automatic enrollment in FBA New Selection.

When you sign up for the FBA New Selection program, you can enjoy a number of benefits for new eligible FBA products:

1. No caps on benefits — eligible new FBA parent ASINs can enjoy program benefits.
2. Enjoy free FBA storage and free removal for both standard and oversize items.
3. More “exclusive” benefits for clothing and footwear items: enjoy additional storage and removal deals for a limited time.
Sign up for Sponsored Products within 90 days and launch a campaign
+ US$50 Amazon Sponsored Products advertising discount coupon
To be eligible for the US$50 Sponsored Products advertising discount, launch a campaign (no requirement that the campaign has no end time) within 90 days of listing your first buyable ASIN.
Use Amazon Coupons within 90 days
+ US$50 in credits applied to fees charged for creating coupons.

8. What is Amazon Brand Registry and how will it help my ecommerce business?

Amazon Brand Registry is a global service that provides tools to help ecommerce sellers protect their brand's intellectual property, detect and report violations, and share information that helps proactively prevent violations. After completing Brand Registry, you'll be able to enjoy the following exclusive benefits:

(1) Sponsored Brands.
(2) Brand Analytics.
(3) Brand Protection.
(4) Stores.
(5) A+ Content.

To learn more about Amazon Brand Registry and the exclusive tools available for brands, click on this link.
The first 90 days of launching your Amazon store from scratch is especially critical — having the right mindset, understanding all costs involved, product research and more. Learn about how to setup your store in 90 days.
Useful terms to know when starting an ecommerce business on
Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon — pay only when your ad is clicked on. By creating Sponsored Products ads that appear in related search results and product pages, relevant audiences will be able to quickly find your products. This can broaden the way you reach relevant audiences, maximize impact, encourage customers to buy throughout their journey, and increase product sales opportunities.
Sponsored Brands ads allow your brand to appear prominently on shopping results pages so that consumers can better discover and interact with your brand or product during the search process. In a Sponsored Brands ad, you can display your brand logo, a custom title, and up to three products. When consumers click on the link in the ad, they can go to your designated landing page or Store, which can help you increase brand awareness and customer loyalty.
What do Amazon Coupons refer to?
With Amazon Coupons, you can offer discounts on a single product or a set of products and enjoy automatic merchandising for your coupon through Amazon. Coupons can help to increase conversions.
How can Amazon Brand Analytics help me?
Amazon Brand Analytics is an add-on feature available to registered brands selling in the Amazon store on Seller Central, which can help you understand customers and competitors through brand insight data. It provides a collection of reports and metrics to help brands make data-driven decisions to increase sales and customer loyalty. Amazon sellers can use this data to identify customer shopping patterns, analyze past purchasing behaviors, and more:

- Improve visibility — use ads and keyword optimization.
- Gain competitive edge — figure out what products to add to your portfolio.
- Grow sales — get strategic about pricing, advertising, and creating deals like bundles.
What is Brand Protection for?
Protect your intellectual property (i.e., Patents, Copyrights and Trademarks) with Amazon Brand Protection. Amazon offers robust tools to protect customers, brands and sellers by preventing counterfeit, fraud and abuse from bad actors on our stores. Once enrolled in brand registry, brands get access to the report violations tool to safeguard sales.
What are the benefits of Amazon Stores?
Amazon Stores help to provide a comprehensive shopping experience and brand story visibility. They are custom multipage shopping destinations on Amazon for individual brands that let you showcase your brand story and product offering. Amazon Stores require no website experience to use and it’s free.
What is A+ Content?
A+ Content offers brand owners a way to engage with customers to showcase the detail page with supplemental marketing content on their branded ASINs.

Using the A+ Content Manager, you can describe your product features in different ways, whether its highlighting aspects of your brand with the A+ brand story features, or deep diving on product feature information with the enhanced product description features. This can help customers get excited about your brand, which is key to driving a purchase and growing brand awareness.
What is Fulfillment by Amazon (FBA)?
Starting an ecommerce business can take up a lot of effort. We try to make your seller journey as hassle-free as possible. With Fulfillment by Amazon (FBA), send your products to an Amazon fulfillment center, and Amazon will pick, pack, and ship these products and provide customer service, including customer inquiries and returns. This can save you a lot of work, material, and financial resources. Sellers who use FBA also see sales increase by 20-25% on average and FBA ensures reliable 2-day shipping to all US 50 States so you can focus on your brand.

FBA is not only a great choice as a logistics solution for your new cross-border business, but it can also help you attract more Amazon customers from around the world.
Thanks to Amazon FBA, I don’t have to prep, pack and ship out my products and the time saved allowed me to spend more time with my kids and improve our family finances at the same time.
LewAmazon Global Selling Seller
If you’d like to consider the other fulfillment options available, read our blog here.
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