Ways to make money with Amazon and 9 strategies to scale

Some sellers prefer to start by driving sales for a single product, while others like to diversify and offer a variety of different product types. Starting with one product or a few offerings in a single niche can help you focus your efforts and give you insights you can apply when you want to scale. In terms of strategy, here are some considerations:

Inventory management: How much volume do you expect to move?
Demand: Is there an audience for what you want to sell? What’s the competition like?
Price points and margins: Will you be able to turn a profit after covering all your expenses?

To find the right balance for how to make money on Amazon and get some inspiration, check out our article about Amazon's most loved products, which can give you a thought-starter as part of product research.

Maybe you have a great idea for a funny T-shirt or another type of merchandise. Bring your ideas to life with Amazon’s Merch on Demand. This program allows you to design apparel and accessories and sell them on a print-on-demand basis, so you don’t have to manage inventory, printing, or shipping. Products print after each sale and can ship through Amazon Prime.

Dropshipping might be a good sales model for your business if you don’t want to store or handle inventory yourself. To outsource storage, packing, shipping, returns, or customer service, work with a reliable dropshipper who can take care of these tasks on your behalf. A dropshipper might be a manufacturer, another type of supplier, or a print-on-demand specialist who can send products in response to customer orders. See how dropshipping can work in the Amazon store.

As you look to increase revenue, you might consider building your own brand. Trademarking products and developing a brand can be a big step, but it can help you stand out from the competition and earn customer loyalty.

If you’re interested in going this route, check out Amazon Brand Registry—a free program to help you build and protect your brand. Brand Registry also makes you eligible to access to a suite of tools to help optimize and scale your business.

Digital marketing techniques like cost-per-click (CPC) ads and coupons can help a wider audience discover products and learn about your offerings. Our Amazon advertising tools can help you reach more customers and grow your brand. Campaigns are easy to set up—and you can set your own bids and budgets.

With Amazon’s Manage Your Experiments tool, you can compare different versions of a product title, image, or other parts of a listing to see what drives the most sales. Then, based on the data for views, conversions, and other metrics, you can optimize your product listings by publishing the winning content.

You can improve product descriptions, photos, keywords, and other types of content with search engine optimization (SEO) for enhanced visibility and higher conversion rates. Learn how to use SEO best practices to help products rank in search results.

Many sellers find success in ecommerce is by using Fulfillment by Amazon (FBA) to ship orders to customers. FBA lets you outsource order fulfillment to Amazon and offer customers free, two-day shipping through Prime. Once you send your inventory to our fulfillment network, we’ll handle picking, packing, shipping, customer service, and returns for your orders. The program can help you streamline your operations and reach more customersaround the globe.

Bring your products to life with A+ Content by adding videos, enhanced images, shoppable product-comparison charts, and more to your product detail pages. You can use this tool to enhance your listings, drive brand awareness, encourage repeat purchases, and increase sales.