Start selling on Amazon.com
Register to sell as a Singapore brand from the get-go with Amazon.com's ready customer base in the United States
USD $39.99 a month + selling fees
Download our step-by-step Registration Guide.
Download our step-by-step Registration Guide.
"American consumers are extremely comfortable shopping on Amazon.com. The reviews are authentic and reliable. So we knew we had to be where our customers were."
Eu-wen Ding
Co-Founder & CEO, Lumos (Amazon Global Seller from Singapore)
Sells on Amazon in the US, UK, Germany and Australia
Sells on Amazon in the US, UK, Germany and Australia
$5mil+
in Kickstarter funding
300k+
helmets sold worldwide
"If our humble brand from Singapore can become the #1 lipscrub on Amazon.com, then you can also compete with big brands on a global scale."
Lynsey Lim
Co-Founder, Handmade Heroes (Amazon Global Seller from Singapore)
Based on Amazon.com Best Sellers Ranking as of Jan 2024.
Based on Amazon.com Best Sellers Ranking as of Jan 2024.
7-figure
sales on Amazon.com
60%+
of sales on Amazon are from third-party independent sellers
Why sell on Amazon.com?
Build, grow, and scale your brand with Amazon.com's ready customer base in the United States. Let Amazon handle your operational headaches in the US with Fulfillment By Amazon, research US customer demand with innovative tools and build a global brand while being based in Singapore.
Singapore-origin sellers on Amazon.com
had a record breaking Prime Day and Black Friday Cyber Monday in 2023
Fulfillment by Amazon
Fulfillment by Amazon (FBA) is a service that helps businesses grow by providing access to Amazon's logistics network. Businesses send products to Amazon fulfillment centers in the US and when a customer makes a purchase, we handle receiving, packing, shipping, customer service, and returns for those orders. FBA ensures reliable 2-day shipping to all US contiguous states so you can focus on your brand.
"I’ve always used Fulfillment By Amazon, which is a financial investment, especially in the US, but the amount of time it has saved me as well as the speed of delivery offered to customers is something that is hard to beat."
Nikola Rudic
Founder, Supreme Grubs
On average, sellers see a 20–25%
increase in sales after adopting FBA.
You sell it, we ship it
With Fulfillment by Amazon (FBA), you store your products in our fulfillment centers, and we pick, pack, ship, and provide customer service for these products. For a limited time, try out new inventory with less risk with New Seller Incentives.
Research what to sell
Deciding which products to sell and understanding US customer demand can be challenging. Use Amazon Product Opportunity Explorer and leverage our research guide to maximize your chances for success globally.
Perfect Jumpstart and Launch: five steps for your first 90 days
Speed matters in business. For Amazon sellers, the first 90 days of launching your Amazon store from scratch is especially critical, where you are conducting product research, deciding on your brand, sorting out trademarks, sourcing, arranging logistics, etc.
Resources for new sellers
Events/ Webinars
Join our free webinars and events about selling on Amazon.com. Discover meet ups in Singapore and workshops available for new aspiring sellers.
Useful learning resources
Get a quick overview of the useful learning guides that will help you kickstart your Amazon Global Selling journey.
Social channels
Stay connected and reach out to the Amazon Global Selling (Singapore) team via the following channels
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