Start selling on Amazon.com

Go global as a Singapore brand from the get-go with Amazon.com's ready customer base in the United States

USD$39.99 a month + selling fees

Start today for 5% cashback on up to US$1,000,000 in branded sales. Learn how

"On Amazon.com, even though we launched recently in 2022, we’ve seen a month-on-month growth of 80-90% in terms of sales. Last Black Friday Cyber Monday we hit 6-figures in monthly sales."

Stev Tam

Founder, Petite Simone (Amazon Global Seller from Singapore)

74%

of Amazon customers use Amazon to discover new products or brands

58%

of sales on Amazon are from third-party independent sellers

"If our humble brand from Singapore can become the #1 lipscrub on Amazon.com, then you can also compete with big brands on a global scale."

Lynsey Lim

Co-Founder, Handmade Heroes (Amazon Global Seller from Singapore)

126m

mobile visitors from the US shop on Amazon Stores each month

58%

of sales on Amazon are from third-party independent sellers

New Seller Incentives

Over US$50K in potential benefits

Ready to sell? Launch your brand today with a powerful playbook for new sellers and over $50K in potential benefits.

Get 5% back on your first US$1,000,000 in branded sales

Try FBA with free inbound shipping, storage, removals, and returns

Get US$200 credit for Sponsored Products CPC ads—bids are up to you

Get a head start on brand protection, product reviews, and more

Learn more

Selling on Amazon.com

Ready customer base

Fulfillment by Amazon

Singapore seller stories

Why sell on Amazon.com?

Build, grow, and scale your brand with Amazon.com's ready customer base in the United States. Let Amazon handle your operational headaches in the US with Fulfillment By Amazon, research US customer demand with innovative tools and build a global brand while being based in Singapore.

Explore selling on Amazon.com

"The way I see Amazon.com now is that it’s one of the quickest and most efficient ways of selling to the US. Millions of US customers are using it, which makes it easy to target and reach them as an Amazon Global Seller. I’m also very positive about the various marketing tools that are available on Amazon that can help us to further grow the business."

Quanda Ong

Founder, Gnome & Bow

Amazon customers buy roughly
7,400 products per minute from U.S. sellers.

Fulfillment by Amazon

Fulfillment by Amazon (FBA) is a service that helps businesses grow by providing access to Amazon's logistics network. Businesses send products to Amazon fulfillment centers and when a customer makes a purchase, we handle receiving, packing, shipping, customer service, and returns for those orders. FBA ensures reliable 2-day shipping to all US 50 States so you can focus on your brand.

Explore FBA

"I’ve always used Fulfillment By Amazon, which is a financial investment, especially in the US, but the amount of time it has saved me as well as the speed of delivery offered to customers is something that is hard to beat."

Nikola Rudic

Founder, Supreme Grubs

On average, sellers see a 20–25%
increase in sales after adopting FBA.

You sell it, we ship it

With Fulfillment by Amazon (FBA), you store your products in our fulfillment centers, and we pick, pack, ship, and provide customer service for these products. For a limited time, try out new inventory with less risk with New Seller Incentives.

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Research what to sell

Deciding which products to sell and understanding US customer demand can be challenging. Use Amazon Product Opportunity Explorer and leverage our research guide to maximize your chances for success globally.

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Perfect Jumpstart and Launch: five steps for your first 90 days

Speed matters in business. For Amazon sellers, the first 90 days of launching your Amazon store from scratch is especially critical, where you are conducting product research, deciding on your brand, sorting out trademarks, sourcing, arranging logistics, etc.

Learn more