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Amazon New Seller Accelerator Program

Sell on Amazon.com with dedicated resources

Free training to help you get started and learn how to succeed as an Amazon selling partner. Have physical product(s) ready to promote and sell? Create a Professional Selling account and register for our program to unlock a suite of resources that can help you launch a global brand and drive sales in your first 90 days*.
*Actual situation may vary depending on sellers' preferences
Register interest

Everything you need to know to start, grow, and scale your Amazon business

The Amazon New Seller Accelerator Program is a 12-weeks cohort-based training launched in efforts to equip entrepreneurs with the skills to harness the potential of cross-border selling. The cohort-based structured program aims to help you build a brand successfully on Amazon.com and scale globally with dedicated support and resources.

This program is free for sellers that (1) completed registration with a Professional Selling account and (2) have ready product(s) to promote and sell.

The structured curriculum aims to fuel growth of new sellers with a variety of topics across, how to launch your brand with Amazon, increasing sales with better listings, outsourcing of shipping, returns, and customer service, and also how to drive discovery of your products and brand. Sellers will also be able to network with an exclusive community of sellers to learn, inspire and fuel each other’s success.
Enroll now
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Dedicated Resources

What kind of support do I get at no cost?
Receive step by step guidance on how to launch and drive sales on Amazon.com
Access to curated trainings on how to utilize a set of Amazon services backed by data science to fuel the growth of new sellers
Access to trainings with Q&A session (Replay made available on-demand)
Meet the right people - Connect with fellow sellers, industry experts through our exclusive community
Ask us anything - Dedicated bi-weeky follow up by Amazon team

Eligibility

This program is open to all eligible sellers who meet the following criteria:
Sellers who complete Registration and are on the Professional Selling Plan
Sellers who have ready product(s) to sell and promote
Applicable to sellers located in Philippines, Singapore and Malaysia who registered to sell on Amazon.com

Ready to get started?

Free cohort-based trainings to help you launch and drive sales on Amazon.com

Pre-Registration

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FAQs
Find out more about what the program has to offer and explore the FAQ section
Explore FAQs
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Create a Professional Seller Account
In order to qualify for the program, you will have to first sign up for a Professional Seller account here and complete registration before 7 June 2024. Watch our Professional Seller Account Registration Webinar here.
*Only registrants who have provided a valid Amazon merchant token code, valid email address, have physical product(s) to promote and sell will qualify to receive the program confirmation via email.

Registration

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Register your Interest
Before you register for the Amazon New Seller Accelerator Program, locate your Amazon merchant token code. You can find Merchant Token in seller central > settings > business information > merchant token or retrieve here.
Register here
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Program Confirmation
Keep a lookout in your inbox, all qualified registrants will be contacted via email

Empowering brands

As an emerging brand and a start-up, Amazon Global Selling enabled us to be on same stage as established brands. It's also easier to scale up without a physical store.
Joseph ZapantaCo-founder, Argon40: Consumer Electronics brand from Philippines
If our humble lipscrub from Singapore can become the #1 lipscrub on Amazon.com, so too can your brand compete with big brands on a global scale.
Lynsey LimCo-founder, Handmade Heroes: vegan beauty brand from Singapore

Amazon Seller Stories

For selling on Amazon.com

Petite Simone Part 1 - Empowering women with affordable yet stylish bags

In this first part of the blog, hear from founder of Petite Simone —Stev Tam on how he started and grew his brand to reach six-figure sales early in their Amazon Global Selling journey. Continue reading to learn more about how Amazon.com aided him in expanding overseas.
Read this blog post
For selling on Amazon.com

Petite Simone Part 2 - Building a global brand empire

Although Petite Simone is a relatively new brand, founder— Stev Tam realised the importance of having a clear brand vision and good advertising strategy. This is something that the women’s vegan leather bag and accessories label has mastered over the years. Read more about Stev Tam's learnings that allowed him to succeed as an Amazon Global Seller.
Read this blog post
For selling on Amazon.com

Handmade Heroes - Scaling a Small Beauty Brand on Amazon.com

How exactly did Handmade Heroes go from selling at small-scale makers’ markets in Singapore to counting Hollywood A-listers among its fans? Click on the link below to find out more about how Handmade Heroes has managed to scale their brand globally.
Read this blog post
For selling on Amazon.com

Aerospring Hydroponics — Selling sustainable living on Amazon.com (Part 2)

In this interview with Aerospring Hydroponics, we hear from Chief Operating Officer—Mark Newton on the strategies used by the brand to optimize their lisitings, measure Amazon Ad effectiveness and how they optimize learnings for ad and brand building. Read more to get tips from an ex-marketer turned Amazon Global Seller on how Aerospring leverages Amazon brand tools to increase their sales up to 300% in North America.
Read this blog post
For selling on Amazon.com

Supreme Grubs – Grubs to save the world

Nikola Rudic was passionate about food sustainability and how farming practices and food waste could be improved. His answer was black soldier fly larvae - they feed on food waste and reproduce incredibly fast, enabling them to be a protein-rich feed for chickens and pets. Read more to find out how Nikola, a Singapore-based entrepreneur turned to Amazon to solve this challenge
Read this blog post
For selling on Amazon.com

Aerospring Hydroponics - Urban Farming for Everyone (Part 1)

If the Covid-19 pandemic has taught us anything, it’s how scarily dependent we are on imported food. It’s something that Singapore has taken to heart. Thorben Linneberg and Mark Newton—co-founder & Chief Executive Officer, and Chief Operating Officer of Aerospring Hydroponics, respectively—know that more needs to be done. Read more to find out how Thorben and Mark, Singapore-based entrepreneur turned to Amazon to address this issue.
Read this blog post
For selling on Amazon.com

Baby K - Parenting made easy

Shopping for kids can get stressful as all parents want nothing but the best for their children. Driven by their own experiences around kids, Baby K recognised the opportunity to start up their own line of baby products that catered to the needs and wants of modern parents. Read more to find out how this Singapore brand grew globally on Amazon.com.
Read this blog post

Frequently Asked Questions

Get answers to the frequently asked questions about the Amazon New Seller Accelerator Program
Who is eligible to participate in the Amazon New Seller Accelerator Program?
The program is open to all sellers who a) have an Amazon Professional Selling account, b) have ready product(s) ready to promote and sell, can participate in the Amazon New Seller Accelerator Program by registering here
What is an Amazon Professional Seller Account?
An Amazon Professional Seller account is required to be eligible for the Amazon New Seller Accelerator Program. The Professional plan allows you to build your brand with enhanced product pages, a digital store, it also enables your brand to create promotions, and use vouchers to increase your product visibility.
Learn more about Amazon selling plans here
What kind of resources and support is being provided through the Amazon New Seller Accelerator Program?
Our goal is to provide a 12 week cohort-based support to help participants with ready product(s) to promote and sell to accelerate launch in Amazon’s store and drive sales.
The support provided include:
* Weekly webinars with guidance to help you navigate selling on Amazon
* Bi-weekly Check-Ins and support from the Amazon support team
* Business education topics ranging from driving discovery of your products and brand, increasing sales with better listings, boosting engagement with product reviews, outsourcing shipping, returns, and customer service
* Peer group support from cohort members
* Network with third-party service providers offering support on your selling journey
What are the expected outcomes after the Amazon New Seller Accelerator Program?
At the end of the program, you will be equipped with the knowledge on how to launch your product on Amazon.com and tips on how to potentially generate sales. You will also be invited to our exclusive Facebook community group, built for the participants of the Amazon New Seller Accelerator Program.
What is the time commitment for the Amazon New Seller Accelerator Program?
Approximately 8.25 hours across 12 weeks.
(Approximately 40 minutes per week)
What kind of support can I expect from Amazon after the program has ended?
Administrative support will be provided by Amazon’s central teams and via support cases filed in your seller portal. For continued education and support on Amazon, you can do the following:
* Login to your seller account to access Seller University resources for guidance.
* To get help with administrative issues, visit the Seller Central Contact Us page.
* Reach out via the exclusive Facebook community group that all participants are in.
Are the Amazon New Seller Accelerator Program resources free?
Yes it is free. There are no fees associated with enrolling in the Amazon New Seller Accelerator Program, and participation is voluntary.
Terms & Conditions apply.
How do you help existing sellers that are already selling on Amazon.com?
This program solely focuses on sellers who have yet to launch on Amazon.com, helping them get started and generate sales. If you have already launched and are already selling on Amazon, you can check out our webinars for existing sellers here.
My product is not ready to promote and sell. When can I access the Amazon New Seller Accelerator Program’s resources?
Once you have your product developed and ready to promote and sell on Amazon, you can enroll into the Amazon New Seller Accelerator Program on our next intake. Meanwhile, free training and educational resources on product research and how to build a brand on Amazon are made available on Seller University.
How can I stay up-to-date on Amazon New Seller Accelerator Program announcements and application dates?
Monitor this page for program-related updates
If my business does not qualify for the Amazon New Seller Accelerator Program, are there resources available to me?
Free training and educational resources on product research and how to build a brand on Amazon are made available on Seller University.
I have more questions, whom can I reach out to?
You can reach us at our Facebook Page here
Join our Philippines Facebook community group here

Learn how to succeed as an Amazon selling partner

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