Ways to make money with Amazon and 6 strategies to scale

Some sellers choose to focus on selling one product. Others prefer to offer many different types of products. Starting with one product or a few in a single niche can help you focus.

This approach gives you insights that you can use when you want to grow. Here are some key questions as a thought starter:

Sourcing: Who would be your supplier? Are they specialize in producing products you looking for? Are they reliable to produce high quality products for you?
Inventory management: How much volume do you expect to move?
Demand: Is there an potential customers for what you want to sell? What’s the competition like?
Price points and margins: Will you be able to turn a profit after covering all your expenses? How ecommerce sellers calculate profit and ROI?

To find the best way to make money on Amazon, read our article about popular products on Amazon. It can inspire you and help with your product research.

Maybe you have a great idea for a funny T-shirt or another type of merchandise. Bring your ideas to life with Amazon Merch on Demand. This program allows you to design apparel and accessories and sell them on a print-on-demand basis, so you don’t have to manage inventory, printing, or shipping. Products print after each sale and can ship through Amazon Prime.

Dropshipping might be a good sales model for your business if you don’t want to store or handle inventory yourself. To outsource storage, packing, shipping, returns, or customer service, find a trustworthy dropshipper. They can handle these tasks for you. A dropshipper might be a manufacturer, another type of supplier, or a print-on-demand specialist who can send products in response to customer orders. See how dropshipping can work in the Amazon store.

In contrast to other forms of procurement, making products can give you greater control over quality and design. But this method may also be harder to scale up. Some sellers prefer to create small batches of handmade products to keep operations manageable, then price products at a premium.

If this is the route for you, explore artisanal or custom ecommerce selling options like Amazon Handmade.

As you look to increase revenue, you might consider building your own brand. Trademarking products and developing a brand can be a big step, but it can help you stand out from the competition and earn customer loyalty.

If you’re interested in going this route, check out Amazon Brand Registry—a free program to help you build and protect your brand. Brand Registry also makes you eligible to access to a suite of tools to help optimize and scale your business.

Digital marketing techniques like cost-per-click (CPC) ads and coupons can help a wider audience discover products and learn about your offerings. Our Amazon advertising tools can be one of your marketing tools to help you reach more customers and grow your brand. Campaigns are easy to set up—and you can set your own bids and budgets.

With Amazon’s Manage Your Experiments tool, you can compare different versions of a product title, image, or other parts of a listing to see what drives the most sales. Then, based on the data for views, conversions, and other metrics, you can optimize your product listings by publishing the winning content.

You can improve product descriptions, photos, keywords, and other content with search engine optimization (SEO). This will help you get more visibility and higher conversion rates. Learn how to use SEO best practices to help products rank in search results.

Additionally, consider the importance of customer reviews. Positive feedback can significantly influence potential buyers. Encourage satisfied customers to leave reviews by following up after their purchase. Responding to reviews, both positive and negative, shows that you value customer input and are committed to improving their experience.

Social media platforms are powerful tools for promoting your products. Share engaging content that highlights your offerings, such as behind-the-scenes looks, customer reviews, or special promotions. Use targeted ads to reach specific demographics that align with your ideal customer profile. Engaging with your audience on social media can build brand loyalty and drive traffic to your Amazon listings.

Regularly check your sales data and performance metrics. Amazon provides various analytics tools that can help you track how your products are doing. Look for trends in sales, customer behavior, and inventory levels. This information can guide your future marketing strategies and product development efforts.

The e-commerce landscape is constantly evolving. Stay informed about industry trends, consumer preferences, and Amazon’s policies. Joining Amazon Sellers webinars, and following relevant blogs can provide valuable insights. Adapting to changes quickly can give you a competitive edge.