For selling on Amazon.com

Ask Me Anything Series 1: [For Filipino Sellers]

Welcome to our Ask Me Anything Series where you ask the questions and we answer. In this article, we answer the most frequently asked questions about selling on Amazon from the Philippines. Read on to learn how you can succeed as an Amazon selling partner.
I have a trademark registered in the Philippines, will I have to register for a US trademark?
Trademark is based on the country you're selling in, so a Filipino trademark is not recognized in the USA. The Philippines trademark is not recognized on Amazon because you're selling to the US, hence you'll need a US trademark. Amazon IP Accelerator helps businesses more quickly obtain intellectual property (IP) rights and brand protection in Amazon’s stores. You can use this to access trusted IP law firms which provide high quality trademark registration services at competitive rates.
In a PPC (Pay-Per-Click) campaign, does the ranking of your product listing affect the bidding process, or is it purely based on the bid amount?
From an advertising perspective, when it comes to PCC campaigns, it is purely based on the amount you have bidded, so the highest bidder will be awarded the ad position. The ranking of your product does not have an effect on this outcome. However, if you want to rank on page one on Amazon, factors such as using Fulfillment By Amazon, ensuring that you have a high quality and optimised listing with clear photos are factors that will help you rank organically.

To learn more on how you can use A+ Content to customize your Amazon listings, check out this article.
I am a private label manufacturing products from the Philippines and looking to export them to the US. Do I need to provide documents from the manufacturer?
If you are doing a private label meaning you manufacture in the Philippines and you put your own brand on the product. What you need to do first and foremost is to get the invoice from your manufacturer to prove that they are legitimate. In addition to that, you will also need a US trademark to protect your brand and your goods. You can use the Amazon IP Accelerator to access trusted IP law firms to help provide you with high quality trademark registration services at competitive rates.
From what I understand, US citizens have to pay taxes to the US government. As a Filipino citizen based in the Philippines and selling on Amazon.com, do I need to pay tax as well?
You are encouraged to consult with a tax adviser if you have questions about the laws and regulations concerning payment of tax. You should understand the laws that apply to you as a seller which can be found on our website. We recommend that you consult your tax and regulatory advisors before making decisions about how you will sell on Amazon marketplaces.

However, here are some general insights. If you are not an American, meaning you are a foreigner or a foreign base entity you will only need to report tax back to your own country. So in the Philippines, you will have to report the amount of revenue generated on Amazon.com back to your own country's tax authorities, you do not need to report back to the US tax authority unless you make more than a million dollars.
Should I also open a US bank account because some of the merchants or vendors in the US do not accept Philippine bank cards?
You may receive your sales proceeds to a bank account issued by a Payment Service Provider (“PSP”) that participates in Amazon’s Payment Service Provider Program (the ”Program”). The requirements above apply both when you choose to receive direct disbursement and when you receive disbursements through the Amazon Currency Converter for Sellers program.

You can reach out to payment service providers to help you create a bank account where you can receive a bank account and you can convert them back to pesos.
If I want to be a reseller, selling Filipino branded products is that possible?
If you want to sell Filipino branded products like a reseller or a wholesaler, you can do so. However, you will have to seek permission in the form of an authorization letter from the brand you are reselling.
At the moment, my Amazon account is tied with my Philippine bank account, however, I need to change it to a new bank account. How do I do this to avoid being suspended?
To improve our ability to identify and prevent bad actors so that we can continue to protect customers and Sellers against fraud and abuse, we limit the types of accounts that we accept for the disbursement of Amazon store sales proceeds. To avoid any potential distribution on your Amazon account, you will need to open a case with seller support to let them know that you want to change your bank details before you make the changes and they will assist you with this matter.
Do you still have questions about selling on Amazon from the Philippines? Not to worry, drop us a message on our page and we will do our best to answer them.
Disclaimer:
Whilst Amazon Asia-Pacific Holdings Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. In certain cases, the blog is provided by a third-party seller and is made available on an "as-is" basis. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. Information provided may be changed or updated at any time, without any prior notice. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.
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