GLOBAL SELLING

Researching what to sell on Amazon.com

Tips on finding the right products for US customers
New to Amazon?
USD$39.99 a month + selling fees

4 tips to research what to sell on Amazon.com

1

Category guides

Unsure of what's the best product to sell? Check out Amazon Seller University Category Guides for top product ideas and customer insights

2

Product research tools

Use product research tools like Product Opportunity Explorer to get data-driven insights such as keyword volume, growth trends and competitors

3

Best sellers lists

See the trending best-sellers and gifting ideas updated live on Amazon.com. Get inspired and start your product research here

4

Other helpful resources

Engage third-party research tools and consultants in Amazon's Service Provider Network, watch our past webinars, or join a seller community event to gain more tips
Reaching millions of customers globally can boost your sales and take your business to the next level. But many sellers have trouble deciding which of their products to sell first.

After all, some products might face stiff competition, require complex compliance approvals or have low growth potential. The four tips below will help you choose which products to sell in the US, how to gain a competitive advantage versus existing products to maximize your chances for success globally.

1

Product category guides for Amazon.com

Unsure of popular product items, and US customer insights for your category of interest? Check out our Amazon Seller University Category Guides below for in-depth analyses on customer trends, hot selling products, and peak shopping seasons for you.
Health & Personal Care
Toys
Consumer Electronics
Kitchen
Home
Lawn & Garden
Tools
Pet
Beauty
Sports

2

Product research tools

Product research is both a science and an art. The good news is that the science is greatly aided by data - data on what customers are searching, how many products compete for those keywords, how many reviews they have, whether they run-out-of-stock often.

Amazon's Product Opportunity Explorer tool (Seller Central login required) gives you access to rich, accurate customer demand data so you know the WHY as well as the WHAT.
手续费

Product Opportunity Explorer

Opportunity Explorer allows you to understand Amazon customer search and purchasing behavior to evaluate if there is unmet customer demand, and an opportunity for you to meet that demand through new products and product features.
Discover unmet & underserved demand
Research customer demand signals via keyword search data, and filter for the highest search volume or highest growth keywords
Find niche opportunities
Look for product niches, review competitive products in key niches to identify opportunities for differentiation
Assess competition
Find data on how many brands and products compete in the same space, their average pricing, reviews and even out-of-stock rates
*An Amazon Professional Selling Account is required to access Product Opportunity Explorer. Data is available for Amazon.com and 5 European Stores only.

3

Best sellers lists on Amazon.com

The Best Sellers page on Amazon.com is updated with top products by category. View top sellers, movers and shakers, new releases, gifting ideas and more. Get inspired, and start your product research here.
物流费用
Best Sellers
Our most popular products based on sales, updated hourly
月服务费
Gifting Ideas
Our most popular products ordered as gifts, updated daily
3 Billion visits to Amazon North America including Amazon.com
New Releases
Our best-selling new and future releases, updated hourly
1 Trillion dollars in e-commerce sales expected from North America
Movers & Shakers
Our biggest gainers in sales rank over the past 24 hour, updated daily
3.5 billion dollars in sales from third party selling partners during Prime Day 2020
Most Wished For
Our products most often added to Wishlist & Registries, updated daily

4

Other helpful resources
Here are some other helpful tools & resources to help you in your product research journey.

Consult the Amazon Seller Central Service Provider Network

Discover Amazon-approved third-party software and services including third-party keyword research tools such as Helium10 or JungleScout, and product compliance consultants.

1. Click 'Learn more' below
2. Visit the Amazon Partner Network
3. Filter for Product Research and Scouting partners

Watch our webinars or join a Seller Community event in Singapore

Sign-up for our upcoming webinars, watch past recordings of webinars on the topic of researching and sourcing for products to sell on Amazon.com, or join a Seller Community event in Singapore to network with other sellers.

Go global from the get go

Take your online business to the next level. Start your selling journey today.

Already selling on Amazon.com.sg?

Expand to United States

 

New to Amazon?

Get Started

US$39.99 a month + selling fees

© 2022, Amazon.com Services LLC. Copyright Clare AI