GLOBAL SELLING
Researching what to sell on Amazon.com
Tips on finding the right products for US customers
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4 tips to research what to sell on Amazon.com
1
Category guides
Unsure of what's the best product to sell? Check out Amazon Seller University Category Guides for top product ideas and customer insights
2
Product research tools
Use product research tools like Product Opportunity Explorer to get data-driven insights such as keyword volume, growth trends and competitors
3
Best sellers lists
See the trending best-sellers and gifting ideas updated live on Amazon.com. Get inspired and start your product research here
4
Other helpful resources
Engage third-party research tools and consultants in Amazon's Service Provider Network, watch our past webinars, or join a seller community event to gain more tips
Reaching millions of customers globally can boost your sales and take your business to the next level. But many sellers have trouble deciding which of their products to sell first.
After all, some products might face stiff competition, require complex compliance approvals or have low growth potential. The four tips below will help you choose which products to sell in the US, how to gain a competitive advantage versus existing products to maximize your chances for success globally.
After all, some products might face stiff competition, require complex compliance approvals or have low growth potential. The four tips below will help you choose which products to sell in the US, how to gain a competitive advantage versus existing products to maximize your chances for success globally.
1
Product category guides for Amazon.com
Unsure of popular product items, and US customer insights for your category of interest? Check out our Amazon Seller University Category Guides below for in-depth analyses on customer trends, hot selling products, and peak shopping seasons for you.
2
Product research tools
Product research is both a science and an art. The good news is that the science is greatly aided by data - data on what customers are searching, how many products compete for those keywords, how many reviews they have, whether they run-out-of-stock often.
Amazon's Product Opportunity Explorer tool (Seller Central login required) gives you access to rich, accurate customer demand data so you know the WHY as well as the WHAT.
Amazon's Product Opportunity Explorer tool (Seller Central login required) gives you access to rich, accurate customer demand data so you know the WHY as well as the WHAT.
Product Opportunity Explorer
Opportunity Explorer allows you to understand Amazon customer search and purchasing behavior to evaluate if there is unmet customer demand, and an opportunity for you to meet that demand through new products and product features.
Discover unmet & underserved demand
Research customer demand signals via keyword search data, and filter for the highest search volume or highest growth keywords
Find niche opportunities
Look for product niches, review competitive products in key niches to identify opportunities for differentiation
Assess competition
Find data on how many brands and products compete in the same space, their average pricing, reviews and even out-of-stock rates
*An Amazon Professional Selling Account is required to access Product Opportunity Explorer. Data is available for Amazon.com and 5 European Stores only.
3
Best sellers lists on Amazon.com
The Best Sellers page on Amazon.com is updated with top products by category. View top sellers, movers and shakers, new releases, gifting ideas and more. Get inspired, and start your product research here.
4
Other helpful resources
Here are some other helpful tools & resources to help you in your product research journey.
Consult the Amazon Seller Central Service Provider Network
Discover Amazon-approved third-party software and services including third-party keyword research tools such as Helium10 or JungleScout, and product compliance consultants.
1. Click 'Learn more' below
2. Visit the Amazon Partner Network
3. Filter for Product Research and Scouting partners
1. Click 'Learn more' below
2. Visit the Amazon Partner Network
3. Filter for Product Research and Scouting partners
Watch our webinars or join a Seller Community event in Singapore
Sign-up for our upcoming webinars, watch past recordings of webinars on the topic of researching and sourcing for products to sell on Amazon.com, or join a Seller Community event in Singapore to network with other sellers.
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