Amazon Global Selling Summit 2023
(Southeast Asia)
Cross-border selling on Amazon.com
Date: October 11-12, 2023
Format: Physical in-person event (Singapore)
Venue: eCommerce Expo Asia, Marina Bay Sands Expo & Convention Centre, Hall C, Level 1
Tickets: Free
Suitable for: New, intermediate and advanced sellers
Thank you for your interest in our Amazon Global Selling Summit. Stay tuned for recordings of the sessions coming soon.
Amazon Global Selling Summit (Southeast Asia) is back - bigger and better than ever!
This year we’re hosting it at the highly anticipated eCommerce Expo Asia (ECEA), Singapore’s largest eCommerce show, to be held at Marina Bay Sands Expo and Convention Centre on 11-12 October, 2023 for Southeast Asian attendees. Amazon Global Selling is the official cross-border eCommerce sponsor providing you with 2 days worth of cross-border topics to grow sales on Amazon.com US Stores. Whether you attend in person or virtually, this is your chance to connect with Amazonians, e-commerce service providers and Amazon.com top sellers. Don’t miss out!
Event Agenda
9:00AM
Doors open
9:30AM
Opening segment
All sellers
Casey Liaw
Amazon Global Selling
9:50AM
Opening address by Guest-of-Honour & Amazon Global Selling
All sellers
Low Yen Ling
Minister of State for Ministry of Trade and Industry & Minstry of Culture, Community and Youth
Anand Palit
Amazon Global Selling
10:20AM
Selling Globally Myth Busters: Top Amazon.com sellers from Singapore break down what it takes to kickstart a B2C brand, and grow internationally
All sellers
In this panel discussion, experienced Amazon Global Sellers, including 7-figure and 8-figure revenue sellers answer common questions related to selling cross-border: what skillsets, operational preparations, resource preparations are needed to kickstart and scale a brand globally.
Ivan, Crystal, Mark, Thu
Panel Discussion
10:45AM
MANSCAPED Case Study: Scaling niche manscaping products in the era of digital disruption
All sellers
MANSCAPED, a male-grooming US brand from California shares valuable lessons for Southeast Asian brands as they venture abroad and build sustainable e-commerce business growth.
Jimmy Liao
MANSCAPED
11:00AM
VitaCup Case Study: Building an 8-figure revenue brand on Amazon in the saturated coffee and instant beverage segment through innovation
All sellers
In this case study sharing, VitaCup, an 8-figure revenue brand on Amazon in the US shares their journey of launching superfood and vitamin coffee and beverages in the highly competitive F&B segment.
Jason McLellan
VitaCup
11:30AM
Introduction to Selling on Amazon.com: Your passport to reach millions of US customers from Southeast Asia
Beginner sellers
Want to expand beyond Southeast Asia to North America as a brand? Explore opportunities of selling on Amazon.com and reach millions of new US customers.
Piet Coelewij
Amazon Global Selling
12:00PM
Fulfillment by Amazon: Delight US customers with fast shipping - In as fast as 2 days
Beginner sellers
Fulfilling orders yourself can be time-consuming and expensive, and speed of delivery is a crucial advantage for sales conversion. That’s why we created Fulfillment by Amazon (FBA), a service that allows you to outsource shipping, packing and returns in the US to Amazon.
Ivan Curti
Amazon Global Selling
12:30PM
Lunch Break
1:35PM
Global Parcel Service: You Sell It, We Ship It
Beginner sellers
Intermediate sellers
From first-mile cross-border shipping to the US Fulfilment Center, to Importer of Record solutions – Global Parcel Service can help with courier services via air freight, sea freight and land transport.
Johnson Cheng
Global Parcel Service
2:00PM
Money Money Money: Don't be penny wise pound foolish
Beginner sellers
Intermediate sellers
In this panel discussion, experienced Amazon global sellers discuss budget planning. What are the must-have investments and the good-to-have budgeting items to kickstart your Amazon.com brand?
Jason, Crystal, Natalie
Panel Discussion
2:35PM
Product research methodology: Finding the right product niches on Amazon.com
Beginner sellers
Intermediate sellers
Not sure whether your product idea is in demand overseas? Leverage Amazon data to understand US customer demand trends, analyze competition and identify product gaps with the Product Opportunity Explorer tool.
Ee Yi Zhen
Amazon Global Selling
3:10PM
Live Debate: Which product ideas have high potential?
Beginner sellers
Intermediate sellers
This panel brings together experienced sellers in a lively debate and discussion to see which product they would choose to sell on Amazon.com using key product data from the Opportunity Explorer tool.
Jason, Felix, Sau, Thu
Panel Discussion
3:55PM
US Regulations: What should sellers note for business registration, trademarking, tax compliance and product compliance?
Beginner sellers
Intermediate sellers
In this panel discussion, experienced Amazon global sellers, including 7-figure and 8-figure revenue sellers answer common questions related to selling cross-border: what skillsets, operational preparations, resource preparations are needed to kickstart and scale a brand globally.
Cross-border eCommerce Service Providers & Aubrey
Panel Discussion
4:25PM
Scale Globally with HyperSKU: Expertise in Sourcing & Supply Chain Management
Beginner sellers
Intermediate sellers
Utilize HyperSKU’s integrated platform to source products from China, import to the US, and fulfill orders within a few clicks.
Shawn Zhao
HyperSKU
4:55PM
Breakout Consultations
Beginner sellers
Intermediate sellers
Breakout 1 – Registration consultation
Breakout 2 – Cost of selling fees / Planning expenses
Breakout 3 – Fulfillment by Amazon / Logistics preparation
Breakout 4 – Product research and sourcing
Breakout 5 – Tax and business registration / Compliance / Payments / Selling on Amazon.com basics
Breakout 6 – Trademarks / Brand Store/ Brand Advertising
Breakout 2 – Cost of selling fees / Planning expenses
Breakout 3 – Fulfillment by Amazon / Logistics preparation
Breakout 4 – Product research and sourcing
Breakout 5 – Tax and business registration / Compliance / Payments / Selling on Amazon.com basics
Breakout 6 – Trademarks / Brand Store/ Brand Advertising
Amazonians
Global Parcel Service
GS1
HyperSKU
RegistrarCorp
WorldFirst
Exy IP
Global Parcel Service
GS1
HyperSKU
RegistrarCorp
WorldFirst
Exy IP
6:15PM
Closing & Prize Giveaway
All sellers
Alabhya Mandloi
Amazon Global Selling
9:00AM
Doors open
9:30AM
Opening segment
All sellers
Casey Liaw
Amazon Global Selling
10:00AM
Introduction to Selling on Amazon.com: 90 days journey to sell cross-border in the US
Beginner sellers
This session recaps the first 90 days preparation journey to sell on Amazon.com - important steps to sell cross-border, and how selling on Amazon.com works.
Toh Yii Jie
Amazon Global Selling
10:35AM
Time is of the essence: Which tasks should you prioritize to maximize your Amazon Global Selling success?
All sellers
Experienced Amazon global sellers reflect upon their learnings and mistakes in this panel to help new sellers prioritize important cross-border selling tasks: for first 3 months, 6 months, 12 months, 24 months of selling.
Singchuen, Ivan, Sau, Natalie
Panel Discussion
11:20AM
WorldFirst: Seller Strategies - Supplier Sourcing, Paying and Receiving Global Payments
Beginner sellers
Intermediate sellers
This session covers three cross-border selling important tasks: from sourcing from Chinese suppliers, to paying and receiving foreign currencies. WorldFirst helps connect with suppliers, and payments to 1688.com, as well as cost-saving ways to collect Amazon sales proceeds.
Bruce Ding
WorldFirst
11:45AM
Lunch Break
1:30PM
Level up your brand: Amazon.com brand tools to convert sales and increase basket size
Intermediate sellers
Advanced sellers
This presentation dives into the best practices to improve your Amazon Store conversion and upselling strategies using Amazon brand tools, exclusive to Brand Registry enrolled brands. From storefront optimization basics to advanced new upselling tools.
Jason & Clarissa
Fireside Chat
2:15PM
SKUdrop: Delivering tomorrow’s supply chain solutions to your doorstep today
Beginner sellers
Intermediate sellers
SKUdrop manages the flow of goods between your supplier's factory in China and Amazon Fulfillment Centers in the US. We provide cost effective storage in China, direct to Amazon FC shipping options, and software designed to save you time and money. Learn how SKUdrop is bringing their sophisticated supply chain strategies to the world.
Michael Fenech
SKUdrop
2:45PM
Introduction to Amazon Ads: Top tips to leverage advertising at different stages of the customer journey
Beginner sellers
Intermediate sellers
Discover how Amazon Ads can help you increase product views, drive new sales, remarket to customers, and meet your other business goals.
Huiqi & Sean
Amazon Ads
3:10PM
From Shipping to Returns: The keys to global e-commerce success
Intermediate sellers
Advanced sellers
This session will shed light on the often-overlooked hidden costs of returns to online retailers, providing actionable insights to enhance your operational efficiency. Return Helper will share their all-inclusive global logistics solution, covering everything from seamless international shipping and warehousing to expert returns management.
Roy Wan
Return Helper
3:35PM
Advanced product research use cases for analyzing Amazon.com and European Store demand
Intermediate sellers
Advanced sellers
Whether you are launching a new product, deciding between different products to sell, or trying to understand whether the same product would sell well in another Amazon global store, this presentation dives into Opportunity Explorer and Marketplace Product Guidance tools to analyze and provide tailored recommendations for your product research strategy.
Ee Yi Zhen
Amazon Global Selling
4:05PM
Helium 10: 5 Under-The-Radar Strategies To Help in 2024
Intermediate sellers
Advanced sellers
Level up your product research, keyword research and PPC strategies in 2024.
Bradley Sutton
Helium 10
4:25PM
Cross-launching to Amazon European Stores: grow your brand potential in Europe
Advanced sellers
Bring your brand to new continents: explore Amazon's European stores, and understand how pan-EU Fulfillment by Amazon works.
Samantha Swee
Amazon Global Selling
4:45PM
'Tis the season to be shopping: maximizing Return on Advertising Sales for Black Friday Cyber Monday
Advanced sellers
Make every dollar count and prepare for the year-end holiday season in the US. This session will cover top tips to leverage promotions and advertising to increase basket size and delight holiday shoppers.
Huiqi, Leslie, Daniel
Fireside Chat
4:55PM
Breakout Consultations
Intermediate sellers
Advanced sellers
Breakout 1 – Scaling fast: operations and manpower
Breakout 2 – Product line expansion
Breakout 3 – SEO and ads ranking strategies
Breakout 4 – Amazon Store expansion / Europe store expansion
Breakout 5 – Branding, brand tools and upselling strategies
Breakout 6 – Logistics / Warehousing / Shipping / Returns optimization
Breakout 2 – Product line expansion
Breakout 3 – SEO and ads ranking strategies
Breakout 4 – Amazon Store expansion / Europe store expansion
Breakout 5 – Branding, brand tools and upselling strategies
Breakout 6 – Logistics / Warehousing / Shipping / Returns optimization
Amazon
Helium 10
Scale Insights
Return Helper
SKUdrop
Amazon Global Sellers
Helium 10
Scale Insights
Return Helper
SKUdrop
Amazon Global Sellers
6:30PM
Closing & Prize Giveaway
All sellers
Reen Wz
Amazon Global Selling
*All session timings and speakers are subject to changes without prior notice.
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