Amazon Southeast Asia
Seller Summit 2022

Local Brands, Global Ambitions

Registration now open

Day 1: 26 October 2022

Cross-border e-commerce opportunities on Amazon.com

Marina Bay Sands Convention Center | Singapore (in-person and virtual)

Amazon is thrilled to announce the first hybrid Seller Summit in October 2022! The event will be held across two days 26-27 October, with Day 1 focusing on opportunities for Singapore, Malaysia and Philippines brands and manufacturers to reach out to North American customers via Amazon.com
*For SG attendees only
Looking to sell locally on Amazon.sg? Register for Day 2 here.

Who Should Attend

Day 1 is for all

Aspiring, Beginner and Experienced Sellers

to unlock the next phase in their...

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Global Selling Journey

For all aspiring sellers, brand owners, private labellers and manufacturers, Seller Summit Day 1 has 10+ sessions about selling on Amazon.com delivered by Amazon experts, local Singapore top sellers, and external e-commerce service providers. Get exclusive guides and tips to jumpstart your global selling journey on Amazon.com.

For intermediate and advanced sellers, you will have exclusive breakout sessions and workshops with updates on the latest Amazon tools to bring your business to the next level.

Why Attend

At this year’s Seller Summit, you will...

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Be Inspired
Be inspired and gain insights from Amazon experts and top sellers on the different tools and brand building best practices that will help you reach new heights on Amazon.com
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Learn
Learn useful tips to help kick-start and further boost your e-commerce business success, whether you are just starting out or a seasoned seller. Get your questions answered by Seller Ambassadors and Amazon.
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Network
Network with other sellers, Amazon experts, Seller Ambassadors and e-commerce service providers by scheduling 1:1 meetings physically or virtually via the event app. There will be multiple networking sessions.

Day 1 - Event Highlights

10+

Sharing sessions from Amazon experts, top sellers and more:
With over 10+ hours of educational workshops, hear from the pros in our sharing sessions, seller sharings, on key e-commerce topics such as logistics & fulfillment, advertising, product research for Amazon.com, and brand building.

20+

Amazon experts, Seller Ambassadors & e-commerce service providers
The best form of learning is via informal networking. Connect with our seller ambassadors and service providers through panel discussions, networking sessions and physical/virtual booths

9+

Exclusive perks & promotions
Register for the event to receive exclusive resources and promotions on e-commerce services for your Amazon Store via our virtual goodie bag!

Learn about incentives for new sellers on Amazon.com.
*Virtual goodie bag will be sent to attendees via email after the event

Day 1 - Agenda At-A-Glance

Check back soon for updates and information on sessions and networking launches
Available for both in-person and virtual attendees. Timings are in SGT (GMT+8).
9:30AM - 10:10AM
Opening segment
10:10AM - 10:30AM
Building a global brand: Having the right mindset to succeed globally
10:30AM - 11:00AM
Local brands, global success: An introduction to selling on Amazon.com
11:00AM - 11:25AM
Fulfillment by Amazon: Let us handle fulfillment operations to all 50 states in the US
11:25AM - 11:40AM
Let your brand shine: Product listing best practices
11:40AM - 12:00PM
Bring the right products to the US: Product research strategies
12:00PM - 12:30PM
Sourcing from China and India: Quality production and different modes of sourcing
12:30PM - 12:55PM
US with UPS: Shipping your products to and within the US
12:55PM - 1:05PM
Amazon Global Logistics: Ship from China to US with ease
1:05PM - 2:00PM
Lunch & Networking
2:00PM - 2:30PM
Let's talk business with Sleek: Legal structures and cross-border taxes
2:30PM - 3:00PM
Bring more buzz to your brand: brand building tips for new sellers & new product launches
3:00PM - 3:30PM
Supercharge sales growth: Introduction to Amazon Advertising
3:30PM - 4:00PM
Pay and get paid: Payoneer's cross-border payment solutions
4:00PM - 4:30PM
Customer Obsession: Building a thriving community of loyal fans and satisfied customers
4:30PM - 4:45PM
Seller University: Educational resources to help you succeed as Amazon selling partners
4:45PM - 5:00PM
Amazon Singapore: Homegrown success locally and beyond
5:00PM - 6:30PM
Networking & Consultations
6:30PM
Closing segment
Available only for in-person attendees. Timings are in SGT (GMT+8).
9:30AM - 10:10AM
Opening segment
10:10AM - 10:30AM
Building a global brand: Having the right mindset to succeed globally
10:30AM - 11:00AM
Data-driven product research: Strategies for Product Opportunity Explorer
11:00AM - 11:25AM
From many to the main fish in the sea: Product research strategies with Helium 10
11:25AM - 11:55AM
Blending the art and science: Launching successful products on Amazon.com
11:55AM - 12:35PM
Get more bang for your advertising buck: Create & improve your Amazon Ad campaigns
12:35PM - 1:00PM
Ready, set, sale: Prime Day and mega shopping event strategies
1:00PM - 2:00PM
Lunch & Networking
2:00PM - 2:30PM
Manage multiple stores in one dashboard: ChannelAdvisor
2:30PM - 3:00PM
Break into Europe: Cross-launch to the UK and European Amazon stores
3:00PM - 3:30PM
Networking with Payoneer
3:30PM - 3:55PM
Time of the month: Keeping a pulse on account health
3:55PM - 4:10PM
Seller University: Educational resources to help you succeed as Amazon selling partners
4:10PM - 4:35PM
Driving higher ad ROI: advanced advertising optimization strategies
4:35PM - 6:30PM
Networking & Consultations
6:30PM
Closing segment

Frequently Asked Questions

Get answers to the frequently asked questions about Amazon Southeast Asia Seller Summit 2022.
What is Amazon Southeast Asia Seller Summit 2022?
Amazon Southeast Asia Seller Summit 2022 is Amazon’s largest hybrid seller event. This year we have 2 full days of learning sessions, seller panel discussions, networking and e-commerce service provider connection sessions for all beginner, intermediate and advanced sellers to unlock the next phase of e-commerce growth. Attendees can attend virtually or in-person at Marina Bay Sands Convention Center.
  • Day 1 – 26 Oct | Small Brands, Global Ambitions - Introduction to Amazon Global Selling opportunities on Amazon.com – learn about cross-border e-commerce, how you can build your brand on Amazon.com, and leverage the latest tools; network with other Global Sellers, Amazon Seller Ambassadors, e-commerce service providers and engage in seller sharing panel discussions and breakout sessions.
  • Day 2 – 27 Oct | Scaling e-commerce opportunities on Amazon.sg and beyond – Introduction to Amazon Singapore. Get inspired, learn and network with our Amazon leaders, Amazonians, selling partners and successful sellers to scale your domestic e-commerce business on Amazon.sg.
What is the difference between Day 1 and Day 2?
Day 1 is all about cross-border selling as a Singapore/Malaysia/Philippines-based seller on Amazon.com.

Day 2 is all about leveraging Amazon.sg to unlock and scale your domestic e-commerce business in Singapore and beyond.

Please note that Amazon operates 20 Global Stores, each with its own set of fees, tools, compliance policies based on the laws and regulations of the countries they are based in. Depending on your business model, selling strategy and product selection, aspiring sellers can attend one day or both. Registration for each day is separate, hence if you wish to attend both days, you will need to register your interest twice.

Both days have relevant programming for beginner sellers and intermediate/advanced sellers. No e-commerce experience is required as sessions are suitable for aspiring sellers.
What is the difference between attending physically and attending virtually?
This year's conference offers both in-person experience, where the physical event will be held in Singapore at Marina Bay Sands Convention Center, as well as a virtual experience, where the main plenary will be live-streamed via the event app/desktop virtual platform.

If you are attending physically, you will get to explore our exciting e-commerce service provider booths, seller café consultations with Amazon Seller Ambassadors, Amazon consultation booths and more. Complimentary food and drinks are provided.

If you are attending virtually, you will still get the to network, search and book 1:1 meetings, explore virtual booths and interact with virtual attendees right from the comfort of your home or on-the-go!
Who should attend Amazon SEA Seller Summit October 2022?
Anyone interested in starting, scaling or growing their cross-border e-commerce business in US through Amazon.com should register for Day 1 here. Part-time sellers, aspiring brand owners, manufacturers and private labellers are welcomed.

Anyone interested in starting, scaling or growing their domestic e-commerce business in Singapore through Amazon.sg should register for Day 2 here. Resellers, distributors, international brands looking to grow in Southeast Asia are welcomed.
If I would like to attend both days, do I need to register separately for each day?
Yes, please access Day 1 and Day 2 's event pages to register separately for each day.
I am not a current Amazon.com or Amazon.sg seller, but interested to learn more about both opportunities to sell globally in US and to sell domestically in Singapore, should I register for both days?
Yes, if you would like to explore both selling globally in US, as well as selling domestically in Singapore, you will need to access Day 1 and Day 2 event pages to register separately for each day.
Can I switch my virtual pass to in-person?
As we have limited seats available for the in-person experience, we seek your kind understanding that once you have received your registration confirmation, virtual passes cannot be switched to a physical pass.
Can I switch my physical pass to a virtual one?
If you are unable to make it for the physical event and would like to join us virtually instead, please DM us on Amazon Global Selling FB page if you registered for Day 1 or Amazon.sg FB page if you registered for Day 2, for assistance to switch your physical pass to a virtual pass.
Where is Amazon SEA Seller Summit held? When will it be?
The upcoming Amazon SEA Seller Summit is a hybrid event, offering both an in-person experience (held in Marina Bay Sands Convention Center in Singapore), as well as a virtual experience (accessible via the Event App, with livestreamed content from the main plenary sessions).

The 2-day event will be from 26-27 October 2022:

Day 1 (26 October 2022) will feature cross-border e-commerce opportunities in US on Amazon.com
Day 2 (27 October 2022) will feature domestic e-commerce opportunities in Singapore on Amazon.sg
Where can I find the event agenda?
It will be updated on Day 1 and Day 2 event pages respectively once they are released.
How do I register?
Anyone interested in starting, scaling or growing their cross-border e-commerce business in US through Amazon.com should register for Day 1 here.

Anyone interested in starting, scaling or growing their domestic e-commerce business in Singapore through Amazon.sg should register for Day 2 here.
What is Amazon Seller Café?
Amazon Seller Café is a cafe-themed networking area for all sellers to meet and network and exchange tips and tricks to grow a successful e-commerce business on Amazon.
How much does it cost to attend Amazon SEA Seller Summit 2022?
The Amazon SEA Seller Summit is complimentary to attend (both physically and virtually) for all sellers, although seats are limited and allocated on a first-come-first-serve basis.
Will Amazon SEA Seller Summit 2022 content be available on-demand following the conference?
Yes. Regardless of whether you attend in-person or virtually, mainstage and breakout session content will be available on-demand so you can catch-up on anything you missed live.
Where do I access the event if I register for the virtual pass?
Nearer to the event, you will receive instructions to download the Event App.

The Event App can be accessed on both mobile and desktop, and allows access to watch live-streamed main plenary sessions, book 1:1 meetings, explore virtual booths, network with both physical and virtual attendees and many more interactive features.
How do I become a sponsor?
Please contact Casey at caseylyh@amazon.com for additional information.
What special dietary restrictions are accommodated?
During the event, food will be served in a buffet line, with dishes indicated with no pork, no lard and suitable for vegetarians respectively.
What are the vaccination and mask wearing requirements for Amazon SEA Seller Summit 2022?
The Amazon SEA Seller Summit will adhere to vaccination-differentiated safe management measures (VDS). The following criteria must be met by all guests attending the event physically at Marina Bay Sands Convention Center:

Fully vaccinated (i.e. with proof of vaccination status via the TraceTogether app or token, or HealthHub app); or Recovered from COVID-19* in the past 180 days in Singapore; or Medically ineligible for COVID-19 vaccination* (i.e. with a physical Medical Ineligibility (MI) certificate issued by a local GP)

Mask wearing is optional during the event.
Will food and drinks be provided for the physical event?
Yes, food and drinks will be provided on a complimentary basis for all attendees who attend the event physically at Marina Bay Sands Convention Center. We will follow all local and venue guidelines for service.
If I have questions regarding the Seller Summit, who may I approach?
If you have any questions regarding the upcoming Seller Summit, please DM us on Amazon Global Selling FB page if you registered for Day 1 or Amazon.sg FB page if you registered for Day 2, for assistance.
What is Amazon Consultation Booth?
Amazon Consultation Booth is a designated networking area for all sellers to connect (in-person or virtually) with an Amazon expert for any specific questions or topics related to your business.

Schedule a 30-minute appointment via the Event App to meet with an Amazon subject matter expert (either physically on-site or virtually via the event app), to learn how to kickstart your e-commerce journey with Amazon, discuss strategies to grow your existing business, or get guidance on relevant resources for your business needs.

Amazon Consultation Booth will also offer walk-up appointments (based on availability) for sellers who are not able to schedule an appointment in advance
Can I get a complimentary carpark coupon at Marina Bay Sands?
While there is no complimentary parking available, you may get a special rate for full day parking at Marina Bay Sands. Flash your physical access pass during the event days (26-27 October 2022) at the Visitor Service Counter (Level 1, next to Sweet Spot Café) to receive a parking coupon that allows you to park all day at a flat fee of SGD 8.
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