AMAZON GLOBAL SELLING
Q4 Holiday Season
For Amazon selling partners, the Q4 Holiday Season is more than just a sales boost—it’s a great way to build awareness and gain traction on new products.
Planning for Q4 Holiday Season
Prime Big Deal Days
October 8 - 9, 2024
To kick off the holiday season with big savings, Amazon’s Prime Big Deal Days will return October 8-9.
You can now submit Prime Big Deal Days discount on a single product or on a set of products for Prime members.
Black Friday Cyber Monday
Black Friday Cyber Monday is your opportunity to maximize outreach to millions of shoppers, gain brand awareness and build a stronger customer base in the long run.
Amazon is now accepting submissions for the Black Friday/Cyber Monday Event
Scheduling Guides
FBA Peak Readiness Playbook
This FBA playbook covers important timelines, tools, and best practices to help you prepare.
Q4 Holiday Season Webinars
Events
Events
Date
Topic
26 Sep
[Live Webinar] Amazon Ads - Firing Across the Funnel! Use Multiple Ad Products to Accelerate Sale
Q4 Holiday Season Planning Guides
Peak Season Checklist & Seller Success Strategy
Peak Season FBA Logistics Preparation
Next Steps
1. Inventory
Planning
Planning
2. Listing Optimization
3. Ads
Optimization
Optimization
4. Key Events Preparation
Deals to drive discovery
Shoppers love a good deal. Stack the odds in your favor with an attention-grabbing price tag.
Create a coupon
Discount a top-selling product, or offer loyal customers a package deal.
Share promo codes
Create targeted social media promotions and spread the word.
Make it exclusive
Prime Exclusive Discounts stand out in search and product pages—and they’re only for Prime members.
Get ready for Q4 Holiday Season around the world
With over 150 million paid Prime members globally and over 300 million active customer accounts worldwide, you can leverage this global scale to reach more customers on Q4 Holiday Season.
Log in to Seller Central to start preparing
Sell through the seasons
Pro tips for tackling the ups and downs of seasonal inventory on Q4 Holiday Season, during the holidays, and other events throughout the year.
Tip:
Don’t stress on storage
When determining storage limits, we account for seasonal sales spikes, recent growth, and popularity of current products.
So many sales, so little time
For starters, determine if your event is just a one-day occurrence or spans an entire season. Then follow this guide, along with your own sales insights, to home in on how much to order, ship, and re-order.
One-day events
With quick turnaround events like Prime Fall Deal Event and Black Friday Cyber Monday, send all stock by the due date, then ramp up sales with pre-event campaigns. For best results, calculate expected demand and sales goals well in advance.
Season-long celebrations
From holiday sales to football fandom, longer events give you flexibility to adapt and replenish as you go. To minimize overstock, keep an eye on inventory levels as the season starts to wind down.
Tip:
Fan favorites
Your customers know best. Keep tabs on trending events and products by staying active on social media.
Leftover inventory—you’ve got options
Once you lock down your timeframe, make sure you have special offers, marketing campaigns, and off-site storage ready to go.
Amazon outlet
Outlet can help you boost sales, improve cash flow, and optimize inventory levels.
Markdowns
For slow-moving items, mark down products within a specific category to drive more discovery.
Buybacks
Negotiate a buyback with your suppliers—this helps ease any risk of buying seasonal products in bulk.
Bulk removal
Save yourself some time and avoid unexpected storage fees with a one-time removal service.
Thompson Tee wins the holidays
As small business owners, Billy Thompson and Randy Choi are always adapting. When inventory issues held back their 2017 holiday sales, the partners rebuilt their marketing strategy and increased holiday sales by 23%.
Explore what’s in season
Amazon drives discovery of seasonal products year-round. Explore this season’s featured specialty stores to see how we’ve helped products like yours get in front of millions of Prime shoppers.
© 2024, Amazon.com Services LLC.
