Amazon New Seller Accelerator Curriculum
A structured 12-weeks curriculum to help you build a brand successfully on Amazon.com and scale globally with dedicated support and resources
Latest Program Updates
WEEK 7: Listing Optimization - Access the webinar
Curriculum
Topic
Replay
Resources
WEEK 1 - How to make the most out of the Amazon New Seller Accelerator Program
Introduction to New Seller Guide
A set of brand, logistics, pricing and promotional services that we recommend New Sellers to explore
A set of brand, logistics, pricing and promotional services that we recommend New Sellers to explore
WEEK 2 - How to build an international brand?
Fundamentals of Brand Building on Amazon
- Brand Positioning and strategy development - How should new products be priced and marketed?
- Building a brand image and increasing brand voice - How can I improve customer acquistion opportunities?
- High-performance branding - How do I drive discoverability?- - Connect to customers - How can I attract followers and increase repeat customers?
- Protection of brand rights - Will my brand and trademark be infringed by others?
- Brand Positioning and strategy development - How should new products be priced and marketed?
- Building a brand image and increasing brand voice - How can I improve customer acquistion opportunities?
- High-performance branding - How do I drive discoverability?- - Connect to customers - How can I attract followers and increase repeat customers?
- Protection of brand rights - Will my brand and trademark be infringed by others?
- What is Amazon Brand Registry? Find out more
- Brand Management - Guide to growing your brand on Amazon: Explore more
- Add A+ content to your listing and drive more sales: Learn more - All about Amazon Vine - generate customer reviews & drive traffic: Watch now
- Brand Management - Guide to growing your brand on Amazon: Explore more
- Add A+ content to your listing and drive more sales: Learn more - All about Amazon Vine - generate customer reviews & drive traffic: Watch now
How to apply for Trademark
- SG Sellers - EXYIP
- PH Sellers - Accolade IP
- SG Sellers - EXYIP
- PH Sellers - Accolade IP
- EXYIP: amazon@exyip.com
- Accolade IP: ustm@accoladeip.com
- Accolade IP: ustm@accoladeip.com
WEEK 3 - Check-In: Live Ask Me Anything with Amazon Account Manager
Bi-Weekly Check-Ins
Log in to GoTo Webinar (Link is sent to email)
WEEK 3 - What new sellers need to do in the 90-day golden period?
What is the 90-day golden period for new sellers?
Phase 1: Foundation building (0-20 days)
Phase 2: Set up the big picture (15-35 days)
Phase 3: Show your strengths (20 -40 days)
Phase 1: Foundation building (0-20 days)
Phase 2: Set up the big picture (15-35 days)
Phase 3: Show your strengths (20 -40 days)
- How to estimate Amazon sales: Find out more
- Perfect Launch Paybook (New Seller Guide): Download
- Introduction to New Seller Guide: Watch now
- Selection Methodology & Product Opportunity Explorer Demonstration: Watch now
- Tips to Calculate Profit Margin & ROI to Kickstart Your Amazon Global Selling Journey: Find out more
- Introduction to Amazon Ads: Watch Now
- Perfect Launch Paybook (New Seller Guide): Download
- Introduction to New Seller Guide: Watch now
- Selection Methodology & Product Opportunity Explorer Demonstration: Watch now
- Tips to Calculate Profit Margin & ROI to Kickstart Your Amazon Global Selling Journey: Find out more
- Introduction to Amazon Ads: Watch Now
WEEK 4 - Create your first Amazon listing
The importance of listing and it's 8 major components
Learn all-you-need-to-know about Listing in this session
Learn all-you-need-to-know about Listing in this session
- How to set up automated pricing rules: Learn more
- 6 tips for taking product photos in 2024: Find out more
- Understand listing suppression, Mandatory product approvals to avoid suppressed listings, Troubleshoot listing error codes & Troubleshoot brand error codes: Explore more
- Amazon SEO - 7 ways to improve your product's search rankings: Read more
- How to create A+ content, tips, guidelines & examples: Find out more
- 6 tips for taking product photos in 2024: Find out more
- Understand listing suppression, Mandatory product approvals to avoid suppressed listings, Troubleshoot listing error codes & Troubleshoot brand error codes: Explore more
- Amazon SEO - 7 ways to improve your product's search rankings: Read more
- How to create A+ content, tips, guidelines & examples: Find out more
WEEK 5 - Check-In: Live Ask Me Anything with Amazon Account Manager
Bi-Weekly Check-Ins
Log in to GoTo Webinar (Link is sent to email)
WEEK 5 - How to ship your products?
Introduction to FBA & Amazon SEND Program
Getting started with FBA: FBA discounts, FBA inventory management & find out more about Amazon's cross-border partner carrier program (SEND)
Getting started with FBA: FBA discounts, FBA inventory management & find out more about Amazon's cross-border partner carrier program (SEND)
- Fulfilment by Amazon: Find out more
- Is Amazon FBA worth it? What to consider: Explore
- Packaging and preparation requirements: Learn more
- Is Amazon FBA worth it? What to consider: Explore
- Packaging and preparation requirements: Learn more
Logistical support by Third-Party Service Providers
- For SG Sellers - Mentor Media
- For PH Sellers - 1Export (ShipIT)
- For SG Sellers - Mentor Media
- For PH Sellers - 1Export (ShipIT)
- Mentor Media
- 1Export (ShipIT)
- 1Export (ShipIT)
WEEK 6 - Check-In: Live Ask Me Anything with Amazon Account Manager
Bi-Weekly Check-Ins
Log in to GoTo Webinar (Link is sent to email)
WEEK 7 - Ways to increase conversions with your listing
Optimizing your listings
Learn optimization tips and discover case studies
Learn optimization tips and discover case studies
- Increase your chances of becoming the Featured Offer: Find out more
- 9 tactics to boost your listings to drive more sales: Explore tactics
- 9 tactics to boost your listings to drive more sales: Explore tactics
WEEK 8 - Setting up your Amazon Ads Account
How to build a global brand
Leveraging brand building tips (SEO, keywords) to elevate youtrbrand
Leveraging brand building tips (SEO, keywords) to elevate youtrbrand
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WEEK 9-12 - Support from Amazon Account Manager
Only sellers who have adopted features, will get customized support from Account manager
- Building your Amazon store
- Inventory Mangement
- Recommendation to improve image, product details, Keywords, A+ content
- Vine, Coupons, Sponsored Products
- Building your Amazon store
- Inventory Mangement
- Recommendation to improve image, product details, Keywords, A+ content
- Vine, Coupons, Sponsored Products
Resources for new sellers
Education Hub
Explore educational resources to help you succeed as an Amazon seller.
Seller Community
Connect and learn with other sellers and stay updated with the latest Amazon Global Selling news.
FAQs
About the Curriculum
Can I access playbacks after the training session?
Yes, you will be able to access replys on-demand after 2-3 days after the training session. Access playlist here
How can I access the bi-weekly check-ins?
You can access the bi-weekly check-ins with Amazon Account manager through the GoTo Webinar link sent via email.
How can I access the training sessions?
If you are part of the Amazon New Seller Accelerator Program, you would have received a webinar access link via email. If you happened to have missed any of our sessions, playbacks are available, you may access playlist here
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