Keen to sell on Amazon but not sure where to start?
Seller University (SU) is a free learning program to help you get started and build a business with Amazon. Seller University offers a wide range of educational content — from beginner’s basics like which selling plan to choose, to more advanced topics like understanding your account health.
Here are our top training videos for beginners who are just starting out on Amazon.
1. Overview of selling on Amazon
When you start selling on Amazon, you become part of a retail destination that’s home to all kinds of sellers — from Fortune 500 organizations to artisan vendors who make handcrafted goods. They sell here for a reason: to reach hundreds of millions of customers who visit Amazon to shop.
In this video, get an overview of how selling on Amazon works, including the steps to create an Amazon seller account
, list products and fulfill orders.
2. How to create an Amazon seller account
This video takes you through the step-by-step process to create an Amazon seller account
, including the key information and documents required to set up the account.
Prefer some takeaway reading materials? Download our Amazon Seller Registration Guide
3. Prepare for your identity verification call
When you register as a Professional seller
, you will be asked to complete identity verification using video call. It’s a simple process — watch this video for tips to ensure a smooth verification process.
4. Configure your Amazon Seller Central account
You’ve registered as an Amazon seller — congrats! Your next step is configuring your Seller Central account
, and completing and updating your account information. Watch this video to get familiar with your seller profile, operation details, notification preferences and user permissions, and settings for seller-fulfilled shipping, returns, taxes, and Fulfillment by Amazon (FBA).
5. Guidelines to source products to sell on Amazon
As an Amazon seller, you have a responsibility to ensure that the products you sell comply with all applicable laws and regulations, are authorized for sale and resale, and do not violate intellectual property rights such as copyrights, patents, trademarks and rights of publicity. Watch this video to get an understanding of 5 important guidelines to consider when sourcing for products to sell on Amazon.
6. Can I sell my products on Amazon?
There are a wide range of products that you can sell on Amazon. However, depending on the product, you may be required to apply for approval to sell
or be registered under a professional seller account. Follow the guidelines in this video to make sure you can sell your products on Amazon.
7. How to create great Amazon listings
Titles, images, bullet points, descriptions and keywords can help customers discover your products more easily and drive sales. Watch this video to get some quick tips on how to create great Amazon listings.
8. Shipping options for Amazon sellers
Shipping orders is part of the fulfillment process. Some businesses manage fulfillment in-house, while others use a service like Fulfillment by Amazon (FBA)
or a combination of in-house and third-party options.
Watch this video to learn about shipping options available for Amazon sellers, including Merchant Fulfillment Network (MFN) and Fulfillment by Amazon (FBA)
9. Overview of account health metrics
In this video, learn the basics of Amazon Account Health, including the terms and metrics associated with your account health, how to access the dashboard and our tips for maintaining a healthy selling account.
Looking for more seller tips? Visit Seller University in Seller Central
(login required) to access the latest training materials.
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Begin your seller journey with Amazon today.
USD 39.99 a month + selling fees