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Incentives for you

Choose the incentive program that's right for your business needs.
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Step-by-step registration guide available here.
Amazon Singapore Professional Selling Plan Promotion
Monthly subscription fee waiver till 31 December 2026. Terms and conditions apply.

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New Seller Incentives

Get started with up to S$75,000 in incentives for new sellers*
*Terms and Conditions apply
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Seller Rewards Program

Receive certain rewards by successfully participating in offers/contests.
*Terms and Conditions apply
Learn More

New Seller Incentives

Get started with up to S$75,000 in incentives for new sellers*

Get referral fee discounts equivalent to 5% of sales price on eligible branded sales*

We invest in new brands at Amazon Singapore. Enrol your brand in Amazon Brand Registry and meet the eligibility requirements to take advantage of the following:
5% discount on sale price applied to referral fees on your first S$1,500,000 in eligible branded sales.
Valid for:
(i) up to S$75,000 in value, OR
(ii) one year after you are determined to be eligible for the benefit, whichever comes first*

*Terms and conditions apply.
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New Seller Incentives

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Incentives

Requirements

Brand Owner Benefit
Brand Registry
5% discount on sales price applied to referral fees on your first S$1,500,000 in eligible branded sales. Valid for:
(i) up to S$75,000 in value, OR
(ii) one year after you are determined to be eligible for the benefit -
whichever comes first.
Become the first Brand Representative in Singapore for a brand in Amazon Brand Registry within six months of listing your first active and buyable ASIN, or at any time before.
Discount is applicable for 1 year from eligibility date, or till you reach the maximum benefit of S$75,000. Learn more*

*Terms and conditions apply.

Seller Rewards Program

How to enrol in the Seller Rewards Program?

Step 1.
Visit the Amazon Seller Rewards Program page.
Step 2.
Review the different offers on the page, and click "Participate Now" for the offers that are relevant to you and that you want to participate in.
Note: Be sure to read the Seller Rewards Program Policy and the relevant offer terms to understand the conditions of entry.
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Amazon Ads Growth Offer

Eligible sellers that increase their Ads Penetration Rate and incur an incremental Amazon Ads spend during the Offer Period can receive rewards between 10-20% of their incremental Amazon Ads spend*. T&Cs Apply.
View Offer
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Amazon FBA/AES New Selection Offer

For eligible new selection, receive rewards* up to 13% of net OPS generated (adjusted for customer returns) during the eligible period. T&Cs Apply.
View Offer
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Amazon Ads Multi-Product Adoption Offer

Receive up to 200 rewards* by actively using and incurring a minimum spend on certain Ads Products. T&Cs Apply.
View Offer
* Rewards are not transferable, not withdrawable or exchangeable for cash, and cannot be sold. To learn more about the program visit SRP Program Policy.
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Start selling today

Don’t forget if you sign up today, there are no subscription fees to pay until December 31, 2026*.
*Terms and Conditions apply
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