Have questions about selling on Amazon Singapore, registration or listings? Email us atamazonsellersg@amazon.sg

Incentives for you

Choose the incentive program that's right for your business needs.
Sign up
Step-by-step registration guide available here.
Amazon Singapore Professional Selling Plan Promotion
Monthly subscription fee waiver till 31 December 2026. Terms and conditions apply.

Live promotions

New Seller Incentives

1. Referral fee incentive for eligible Brand Owners - Get started with up to S$75,000 in incentives*

2. Amazon Ads Sponsored Products incentive - Get up to S$1,250 in ads credits when you launch and spend on Sponsored Products ads.
*Terms and Conditions apply
Learn More

Get started with up to S$75,000 in incentives*

Get referral fee discounts equivalent to 5% of sales price on eligible branded sales*

We invest in new brands at Amazon Singapore. Enrol your brand in Amazon Brand Registry and meet the eligibility requirements to take advantage of the following:
5% discount on sale price applied to referral fees on your first S$1,500,000 in eligible branded sales.
Valid for:
(i) up to S$75,000 in value, OR
(ii) one year after you are determined to be eligible for the benefit, whichever comes first*
Learn More

*Terms and conditions apply.

Get up to S$1,250 in Amazon Ads credits when you launch and spend on Sponsored Products ads*

Create and spend on a Sponsored Products campaign within 90 days of listing your first active and buyable ASIN*

Requirements:
Spend on your Sponsored Products campaign in the following tiers within 30 days of campaign launch:
• Spend between S$63.00- S$ 249.99 , to earn S$63 in Amazon Ads ad credits
• Spend between S$250 - $S1,249.99, to earn S$250 in Amazon Ad credits
• Spend between S$1,250 or more, to earn S$1,250 in Amazon Ad credits
Learn More
*Terms and conditions apply.
Business woman looking at phone

New Seller Incentives

Service

Incentives

Requirements

Brand Owner Benefit
Brand Registry
5% discount on sales price applied to referral fees on your first S$1,500,000 in eligible branded sales. Valid for:
(i) up to S$75,000 in value, OR
(ii) one year after you are determined to be eligible for the benefit -
whichever comes first.
Become the first Brand Representative in Singapore for a brand in Amazon Brand Registry within six months of listing your first active and buyable ASIN, or at any time before.
Discount is applicable for 1 year from eligibility date, or till you reach the maximum benefit of S$75,000.*

Learn more

*Terms and conditions apply.
Sponsored Products Benefit
Sponsored Products
Get up to S$1,250 in ads credits when you launch and spend on Sponsored Products ads.

Create and spend on a Sponsored Products campaign within 90 days of listing your first active and buyable ASIN*
Spend on your Sponsored Products campaign in the following tiers within 30 days of campaign launch:
• Spend between S$63.00- S$ 249.99, to earn S$63 in Amazon Ads ad credits
• Spend between S$250 - $S1,249.99, to earn S$250 in Amazon Ad credits
• Spend between S$1,250 or more, to earn S$1,250 in Amazon Ad credits.*

Learn More

*Terms and conditions apply. It can take up to 14 business days for the credits to be applied after you complete the required eligibility steps. Any unused promotional click credits will expire 30 days after they’ve been applied to your Ads account.

Start selling today

Don’t forget if you sign up today, there are no subscription fees to pay until December 31, 2026*.
*Terms and Conditions apply
Sign Up
©2026, Amazon.com Services LLC.