Participate in Campaigns to drive more visibility to your storefront and product detail page to grow your sales.

2021 Campaign Calendar


  • Chinese New Year
  • Valentine's Day


  • Mother's Day
  • Prime Day (TBC)


  • Singapore National Day


  • Black Friday Cyber Monday
  • Christmas
*Pay Day Deals Week on every last week of the month

How to prepare for 2021 campaigns?

1. Source for selections early

  • Keep a lookout for the events in 2021
  • Reach out to your Account managers for advice on key events

2. Inbound inventory

  • Inbound your inventory early to avoid delays
  • Complete the checklist for FBA inbound shipment

3. Improve your product detail page

  • Product image is clear and relevant
  • Product description is clearly displayed
  • Overall, this will help to improve the IDQ grade of your selections

Types of Deals*For tier 1 events, all discount percentage % will increase by 5%.

Deal of the Day

- 24 Hours
- Minimum 4 Star or no reviews
- At least 20% discount

Lightning Deal

- Up to 8 Hours
- Minimum 3 Star or no reviews
- At least 15% discount

7-Day Deal

- 7 days
- Minimum 3 Star or no reviews
- At least 10% discount

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