Manufacturers and distributors who are new to Amazon or are existing Professional sellers now have a targeted way to reach business customers on Amazon. With a specialized suite of tools to enable B2B e-commerce, small businesses to large enterprises will find new ways to engage incremental business customers through a trusted Amazon experience.
Access Amazon's consumer and business sales channels
worldwide customer accounts3
worldwide customer accounts5
US monthly unique desktop visitors4
Amazon Business sellers5
US monthly unique mobile visitors4
Global annualized sales5
What is Amazon Business?
Amazon Business is the B2B marketplace on Amazon, providing business customers with the pricing, selection, and convenience of Amazon, with features and benefits designed for businesses of all sizes.
Amazon Business customers in the US
of the Fortune 100 companies
of the 100 biggest US hospital systems
of the 100 most populous local governments
Start selling on Amazon
Amazon Business is the B2B marketplace on Amazon, providing business customers with the pricing, selection and convenience of Amazon, with features and benefits designed for businesses of all sizes.
Register to sell on Amazon
Register for a Professional Selling Account on Amazon.com. For existing sellers, you can add Amazon Business features easily through Seller Central.
Create a Business Profile
Tell your unique story using our Profile Editor. You can add your quality certifications and diversity credentials for discerning business customers.
Set up your products
Use our simple listing tools to add your entire catalog and the Enhanced Content feature to display additional product information to your customers.
Reach millions of business customers already shopping on Amazon.
Tools from Amazon have helped us reach the broader, more diverse buyer base that we're looking for.
Tom MitchellOwens & Minor
We saw the opportunity with Amazon Business to take control of our brand and reach new customers through one channel.
Frequently Asked Questions
Get answers to the frequently asked questions about Strategic Account Services.
About the program
What is the Amazon Business Seller program?
The Amazon Business Seller program provides sellers with features to help grow their sales on Amazon Business. These features include:
The ability to offer products available only to business customers
Changes to search that make it easier to find your products
Pricing and payment features that simplify buying from sellers in larger quantities
Automate tax exemption on qualified purchases from sellers participating in the Amazon Tax-Exemption program
Claim quality, diversity and ownership credentials to distinguish your business to business customers
Tiered Referral Fees: lower fees on larger purchases
Upload Enhanced Product Documents such as CAD drawings, User Guides, and more
What are the differences between Amazon Business and Selling on Amazon?
As an Amazon Business Seller, you have access to all of the features of a professional selling account with Amazon.com. In addition to Selling on Amazon features, becoming an Amazon Business Seller allows you to cater to the specific requirements of business customers by providing features optimized for business-to-business transactions, including quantity pricing and business pricing and more.
How much does it cost to list products as a Business Seller?
Currently, the fees to sell as a Business Seller are the same as having a professional selling account with Amazon.com. These fees consist of:
• Monthly Subscription Fee (currently waived for Professional Sellers until 31 December 2022*) • Referral Fees, which vary by category. For more information, see the Fee Schedule.
When I’m a Business Seller, who will be able to buy my products?
As an Amazon Business Seller, you’ll enjoy all the privileges of a Professional Selling Account, with access to millions of customers across all of Amazon’s categories. You’ll also be able to reach business customers directly with a set of exclusive features, including the option of restricting purchases of listings to business customers only. Millions of businesses across a variety of industries purchase the products they need on the Amazon Business Marketplace.
How do I join the Amazon Business Seller program?
Businesses that register for a Professional Selling Account through Amazon Business will receive the benefits of the Business Seller program upon registration completion.
Yes. You can still use any other Amazon service such as Fulfillment by Amazon, Amazon Home Services, or Amazon Payments.
How are orders fulfilled by Amazon Business Sellers?
You can adopt one of four approaches to fulfilling orders placed on the Amazon Business Marketplace:
1. Fulfillment by Amazon (FBA) – Orders are fulfilled by Amazon and your products are shipped from state-of-the-art Amazon fulfillment centers. Orders fulfilled through FBA achieve Prime status.
2. Merchant fulfillment – Just like it sounds; you fulfill orders directly from your own facility, following the Amazon Business packaging requirements. Prime status does not apply to merchant fulfilled orders.
3. Hybrid approach – Many organizations use a mixed fulfillment strategy, shipping certain products directly and others through Fulfillment by Amazon.
Why add my certification?
Certifications attract Amazon Business customers, many of whom are tasked with meeting quality sourcing objectives and corporate social responsibility goals.
How do I add a certification?
Once registered as an Amazon Business Seller, you can choose from a list of accepted certifications, add details about your certification and upload a digital copy of the certificate or provide business identifier number (such as DUNS).
Will Amazon help sellers get certifications?
Amazon is not a certifying body, nor does Amazon provide assistance to obtain credentials. Sellers are expected to determine their own eligibility for a credential and how to best obtain the appropriate supporting documentation, depending on the credential.
How will business customers find seller certifications?
Certifications will be exposed to Amazon Business customers throughout the shopping experience. Additionally, a list of each seller’s certification will be displayed prominently on seller profile pages.
Access pricing customization tools only visible to business customers
Business pricing means offers that are lower than your retail prices that are intended to incentivize customers to purchase in bulk.
When you set a business price, these special offers are only available to registered Amazon Business customers. While your products will be visible to all Amazon consumers, only registered Amazon Business customers can see and read your business pricing. All other Amazon consumers will see your set consumer price. Business pricing cannot be higher than the consumer price on a product.
Quantity discount: Create tiered discounts specific to your products for business customers that prefer to purchase higher-volumes.
Improve your listings by uploading CAD drawings, User Guides, and more
You can help potential customers better understand your products by uploading detailed information to your product pages. From manufacturer specs to user guides to CAD drawings, this enhanced content helps answer specific and technical questions, so purchasers can make informed buying decisions.
Enhanced product content helps your customers make informed purchases. Examples include:
• MSDS or SDS • CAD files • User guides • CoC • Safety information • Application guides • Spec sheets • Comparison charts • CoA • Installation manuals
Your profile page enables you to share information about your business to business customers. Display your logo, year established, business type, and more. Business customers see this information when they click your seller name in the Buy Box, in the Ships from and Sold by line on a product detail page, or on the product's More Buying Choices and Offer Listings pages. Having a Business Profile gives business customers an additional level of confidence that they are making informed buying decisions.
B2B Central provides a focal point for you to better understand, manage, and grow your B2B channel
B2B Central has the following features:
Sales Snapshot: allows you to view the growth of your B2B sales from registered business customers (B2B) in contrast with that of non-business customers (non-B2B), and to compare your Year-over-Year (YoY) growth among both customer segments.
B2B Performance by Industry: shows you the breakdown of your B2B sales by the industry and sub-industry segments of your customers. We use both internal and external data sources for segmentation data on business cstomers.
Top Products: displays your top five products selling to registered business customers on Amazon.
Business Action Center: displays tasks that are relevant to your B2B business. Each task in the list includes both a link to the page on Seller Central and a Dismiss button.