Fulfillment by Amazon
Amazon FBA:
Fulfillment services for your ecommerce business
What is Fulfillment by Amazon?
Fulfillment by Amazon (FBA) is a program that lets you outsource order fulfillment to Amazon. Sign up for Amazon FBA to send products to Amazon’s global network of fulfillment centers and offer customers free, two-day shipping through Prime. When a customer makes a purchase, Amazon fulfillment specialists can pick, pack, and ship the order. We can also provide customer service and process returns for those orders.
Spend less
Shipping with FBA costs 30% less per unit than standard shipping options offered by major U.S. carriers and 70% less per unit than their premium options comparable to FBA.
Increase sales
Use FBA to deliver orders with the speed and reliability customers love. That can help you increase sales and repeat purchases.
Grow your business
Our network includes hundreds of fulfillment centers worldwide and can help you reach customers around the globe.
Operate with greater ease
Instead of spending time processing orders, handling customer inquiries, and managing returns, use Amazon FBA to focus on developing products and delighting customers.
Try FBA and get free shipping, returns, and more
Amazon's New Seller Incentives offer free promotional clicks on ads, free shipping to fulfillment centers, free storage, free liquidations, and free return processing. Conditions apply.
Get started with FBA
Fulfillment by Amazon can help eliminate your fulfillment headaches and help you scale your business.
Step 1
Set up FBA
Create your Amazon selling account, and login to Seller Central to set up FBA.
Step 2
Create your product listings
Once you add your products to the Amazon catalog, specify FBA inventory.
Step 3
Prepare your products
Prepare your products for safe and secure transportation to a fulfillment center, according to Amazon packing guidelines and shipping and routing requirements.
Step 4
Ship your products to Amazon
Create your shipping plan, print Amazon shipment ID labels, and send your shipments to Amazon fulfillment centers. Learn more about sending inventory to Amazon.
Once Amazon receives your products at the fulfillment center, they are available for customers to buy. Visit Seller Central Help to learn about how to manage FBA orders.
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FBA storage and fulfillment fees
Inventory storage fees
Charged for all items stored in an Amazon fulfillment center, and based on your daily average volume of inventory measured in cubic feet. See how to determine the product size tier for your items.
Long-term storage fees
Assessed monthly for all items stored in a fulfillment center for more than 365 days. Maintaining sound inventory health can help you avoid long-term storage fees.
Fulfillment fees
Charged per unit for picking and packing your orders, shipping and handling, customer service, and product returns. Use the FBA revenue calculator to estimate fees and see how to preview your fees.
Unplanned services fees
Charged when inventory arrives at a fulfillment center without proper preparation or labeling, making unplanned services required.
Removal order fees
You can have Amazon return or dispose of your inventory in a fulfillment center for a per-item fee.
Returns processing fees
Charged on orders when Amazon provides a customer with free return shipping.
Revenue Calculator
Estimate your FBA costs
You can use our Revenue Calculator to compare estimates for FBA and your own fulfillment method.
- Search the Amazon catalog for a product or define one using dimensions, weight, category, price, and shipping charges.
- Review and adjust inputs for Amazon Fulfillment and Your fulfillment to calculate—and recalculate— fees, costs, and revenue.
Check out our comprehensive FBA guide to learn how you can leverage Amazon's logistics services
FBA inventory management
Use the tools in your seller account to list products, create shipping plans, send in shipments, track and monitor your shipments, and remove inventory from Amazon fulfillment centers.
Inventory Performance Dashboard
Your Inventory Performance Dashboard displays your Inventory Performance Index (IPI) score, along with key influencing factors. Be sure to check your IPI score regularly—a low score could lead to overage fees and limit your ability to send more inventory.
Manage excess inventory
Optimize your inventory levels by knowing when to mark down or remove your products. Monitor detailed information about storage fees, opportunities to drive sales, and suggestions to help improve returns on your inventory.
Track inventory age
Improve sell-through rates and avoid long-term storage fees. Use Inventory Age tools to understand how much inventory you’re holding, and see how long it’s been in fulfillment centers.
Fix stranded inventory
Keep your listings active by including necessary pricing and condition information and resolving errors. If your inventory is in fulfillment centers without an associated active listing, it’s not available for purchase.
Restock inventory
Maintaining your FBA inventory at the right level is key to offering fast delivery to Prime customers. Amazon’s restock tools on Seller Central can help you:
- Get more one day and same day orders
- Reduce out-of-stocks
- Protect your sales rank
- Minimize excess inventory
The tools offer recommendations based on your sales history, demand forecast and seasonality, and your inputs to help you determine how much inventory to send and when to send it. They are free to use, and directly integrated into Seller Central’s shipment creation workflow.
Frequently Asked Questions
Get answers to the frequently asked questions about Fulfillment by Amazon
What is FBA?
FBA, also known as Fulfillment by Amazon, is a service that helps Amazon sellers outsource shipping to Amazon. With this fulfillment option, Amazon stores, picks, packs, ships, and delivers the products to customers. Amazon also handles customer service and returns for those orders.
How much does FBA cost per item?
Costs vary per item and include fulfillment fees, as well as storage fees. To find out how much FBA costs, use the FBA calculator or use the estimated fee per unit tool in Seller Central.
What is an FBA seller?
An FBA seller is an ecommerce business that sells in Amazon’s store and outsources inventory management to Amazon through the FBA program. The seller sends products to Amazon warehouses for order fulfillment. Amazon stores the inventory until a customer places an order. Then Amazon picks, packs, and ships the order.
How to sell using Amazon FBA?
Wondering how to start in Amazon’s store using FBA? It takes four steps to get started.
- Create a Professional seller account
- Create your product listings
- Prepare your products
- Ship your products to Amazon
What to sell with Amazon FBA?
Generally speaking, most products for sale in Amazon’s store are eligible for FBA. You can sell virtually anything—from teas to quirky T-shirts or surfboards. Some products require prior approval before you can sell them. In addition, certain products are either not eligible for FBA or must meet specific requirements before qualifying for FBA.
What is "fulfillment"?
Fulfillment is the process of storing, packing, and shipping orders, as well as handling returns and exchanges. Some businesses manage fulfillment in-house, while others use a service like Fulfillment by Amazon or some combination of in-house and third-party options. Effective, reliable fulfillment delights customers.
Help grow your business with Fulfillment by Amazon
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