Black Friday & Cyber Monday

Black Friday Cyber Monday is your opportunity to maximize outreach to millions of shoppers, gain brand awareness and build a stronger customer base in the long run.

Planning for Black Friday & Cyber Monday (BFCM)

Plan for high demand and fast turnaround, especially for new and popular items.

Driving Sales with Amazon Advertising

Increasing your budget for your advertising campaigns during this season can lead to higher returns.

Deals to drive discovery

Shoppers love a good deal. Stack the odds in your favor with an attention-grabbing price tag.
Create a coupon
Discount a top-selling product, or offer loyal customers a package deal.
Share promo codes
Create targeted social media promotions and spread the word.
Make it exclusive
Prime Exclusive Discounts stand out in search and product pages—and they’re only for Prime members.
BFCM 2022 Checklist and Merchandising Tools
Pro tips for tackling seasonal inventory for Black Friday Cyber Monday, Prime Day and other events throughout the year. Learn about:

• What is peak season sale?
• How to prepare for peak season sales?
1. Selections
2. Listing Optimization
3. Promotions
4. Advertising
• Inventory & Logistics
• Account Health
• Live Q&A
Illustration of a globe with Amazon Prime boxes and an Amazon Prime van

Get ready for BFCM around the world

With over 150 million paid Prime members globally and over 300 million active customer accounts worldwide, you can leverage this global scale to reach more customers on BFCM.

Sell through the seasons

Pro tips for tackling the ups and downs of seasonal inventory on Black Friday Cyber Monday, Prime Day, during the holidays, and other events throughout the year.

Pro tip:

Don’t stress on storage

When determining storage limits, we account for seasonal sales spikes, recent growth and popularity of current products.

So many sales, so little time

For starters, determine if your event is just a one-day occurrence or spans an entire season. Then follow this guide, along with your own sales insights, to hone in on how much to order, ship, and re-order.
One-day events
With quick turnaround events like Prime Day, send all stock by the due date, then ramp up sales with pre-event campaigns. For best results, calculate expected demand and sales goals well in advance.
Season-long celebrations
From holiday sales to football fandom, longer events give you flexibility to adapt and replenish as you go. To minimize overstock, keep an eye on inventory levels as the season starts to wind down.

Quip tip:

Fan favorites

Your customers know best. Keep tabs on trending events and products by staying active on social media.

Leftover inventory—you’ve got options

Once you lock down your timeframe, make sure you have special offers, marketing campaigns, and off-site storage ready to go.
Amazon outlet
Outlet can help you boost sales, improve cash flow, and optimize inventory levels.
For slow-moving items, mark down products within a specific category to drive more discovery.
Negotiate a buyback with your suppliers—this helps ease any risk of buying seasonal products in bulk.
Bulk removal
Save yourself some time and avoid unexpected storage fees with a one-time removal service.

Thompson Tee wins the holidays

As small business owners, Billy Thompson and Randy Choi are always adapting. When inventory issues held back their 2017 holiday sales, the partners rebuilt their marketing strategy and increased holiday sales by 23%.
Seller Spotlight: Thompson Tee

Explore what’s in season

Amazon drives discovery of seasonal products year-round. Explore this season’s featured specialty stores to see how we’ve helped products like yours get in front of millions of Prime shoppers.
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