Why expand to India?
India is one of the largest economies in the world with over 1.4 billion people, 624 million internet users and 76.7% of them shopping online. Expand your e-commerce business to India today to tap on this huge, ever-growing market.
For a limited time only, start selling with no monthly subscription fee*!
For a limited time only, start selling with no monthly subscription fee*!
Reach millions of customers
India is one of the world's fastest-growing economies and will help you reach tens of millions of new customers.
Diversify your revenue stream
Boost your sales and revenue by taking advantage of India's holiday seasons and peak sales periods throughout the year.
Simplify logistics with FBA
Deliver to any of India's serviceable pin codes through Fulfillment by Amazon (FBA) to simplify international selling.
Amazon Prime
FBA products are eligible for unlimited free* one-day and two-day delivery options with Amazon Prime.
*Terms and conditions apply
Tap on the world’s fastest-growing economy
India’s growth has been exceptional. According to the International Monetary Fund (IMF), India is the world’s fastest-growing major economy based on a projected 8.2% GDP growth in 2022. In fact, the India Economic Strategy estimates that by 2035, the 5 largest cities in India will have comparable economies to middle-income countries today.
Fulfill orders without language barriers
When selling on Amazon India, you do not have to speak or understand Hindi. Amazon provides various language support options to facilitate translations, sales management and customer service.
Offer/Promotion
Start selling to enjoy free monthly subscription*
Start a Professional Seller account in India now to enjoy a limited time offer — no monthly subscription fees*! You only need to pay the associated fees for items sold on the Amazon.in store.
*Terms and conditions apply
How to expand?
Start selling on Amazon India
Step 1. Decide what to sell
Decide the products you want to sell. Ensure that you comply with the local laws and product category requirements in India. Amazon Service Provider Network (SPN) can provide support with the required certifications, compliance and international shipping.
Step 2. Register and list your products
The Amazon team will support you in getting your Seller Central account registered on Amazon India. Interested sellers can reach Amazon India via email (globalsellingindia@amazon.com) or fill up the Interest form below. After registration, you can start fresh listing or cross-listing your products from Amazon Singapore directly.
Step 3. Ship and fulfill orders
With Fulfillment by Amazon (FBA), you can store your products in Amazon India warehouses near customers with added Amazon Prime benefits. You can also sell and ship orders through our SPN with support for customs clearance and country-specific compliance requirements.
Step 4. Manage and market your business
With complete control of your Seller Central account, you can build your own Brand Store with access to localized content and various Amazon marketing tools like Global Sales Summary, Brand Analytics, Sponsored Products and Deals to build your business in India and enjoy peak sales Festive seasons all round the year.
What can I sell?
There is a wide range of products that you can sell on Amazon. During the listing process, you will need to provide some additional documents or information for certain categories. They are called gated categories and you can find an indicative list of the same below.
Product category
Required documents
Examples
Automotive & Safety Accessories
Car Seats
Invoice, All sided images of the product or packaging
Car Seats for vehicles or aero planes
Helmets
Invoice, All sided images of the product or packaging
Helmets, hard hats and face shields
Baby Products
Baby Activity Gear
Invoice, All sided images of the product or packaging
Baby Walker etc.
Baby Diapering
Invoice, All sided images of the product or packaging
Baby diapers, Baby nappies
Baby Strollers And Carriers
Invoice, All sided images of the product or packaging
Pushchairs, Baby Strollers/Pram
Baby Food
Invoice, Food Declaration, FSSAI License, All sided images of the product packaging OR Bureau of Indian Standards (BIS) License
Baby cereal, baby health drinks, other baby food
Baby Feeding
Invoice, all sided images of the product packaging OR Bureau of Indian Standards (BIS) License
Feeding bottles, feeding spoons
Food & Grocery products
Grocery & Gourmet Products
Food Declaration, FSSAI License (other requirements differ based on product)
Food & beverage products which can be stored/transported at ambient temperature and with shelf life>=3 months
Baby Food
Invoice, Food Declaration, FSSAI License, All sided images of the product packaging OR Bureau of Indian Standards (BIS) License
Baby cereal, baby health drinks, other baby food
Health, Hygiene & Medicine
Feminine Hygiene
Invoice, All sided images of the product or packaging
Tampons, Feminine wipes
Medical Supplies and Equipment
Invoice, All sided images of the product or packaging
Thermometer, Blood Pressure Meters
Topicals
Invoice, All sided images of the product or packaging
Cosmetics, Lotions, Soaps
Dietary Supplements
Invoice, Food Declaration/FSSAI OR OR Ayush Drug License (For Ayurvedic products only)
Health supplements, Herbal teas
Kitchen Products
Cooking Tools
Invoice, All sided images of the product or packaging
Blenders, Food Processors, Slow Cookers
Pet Products
Pet Care
Invoice, All sided images of the product or packaging
Pet food, Pet grooming products
Protected Brands
Any category/product
Invoice AND/OR Brand Letter of Authorization
-
Toys
Radio Controlled Toys
Invoice, All sided images of the product or packaging
Radio Controlled Cars or Planes
Learning Toys
Invoice, All sided images of the product or packaging
Puzzle toys or electronic toys for learning
Outdoor and Sports Toys
Invoice, All sided images of the product or packaging
Dart guns, soft balls
Toy Building Blocks
Invoice, All sided images of the product or packaging
Play bricks, construction toys
Other categories
Silver Jewelry
Invoice & Silver Purity Certificate
Silver bangles, pendants
Large Appliances
Detailed and authentic catalogue, warranty promise (India)
ACs, Refrigerators, Washing Machines and Dish Washers
Music
Invoice or Licenses for rights owner
CDs, DVDs
Please note that you may be requested for information or documentations in addition to what has been mentioned above
Fees
Amazon offers flexible options for sellers to cater to your unique business needs and goals. Factors that determine the fees involved include the selling plan you opt for, product category and fulfilment strategy amongst other variables.
Referral Fees/
Sell On Amazon Fees
Sell On Amazon Fees
Product category based fees
Starts at 2%, varies based on product category
Starts at 2%, varies based on product category
Closing Fees
Based on price of item sold
starts at ₹ 5, Varies by product price range
starts at ₹ 5, Varies by product price range
Weight Handling Fees
Fees for Shipping/Delivery
starts at Rs. 29 per item shipped, varies by item volume & distance
starts at Rs. 29 per item shipped, varies by item volume & distance
Other Costs
Based on program/service
Only applicable for certain Fulfillment Channel, programs or services
Only applicable for certain Fulfillment Channel, programs or services
*Fees are accurate as of 23 May 2022
Why Fulfilment by Amazon (FBA)?
Fulfilment by Amazon (FBA) is an order fulfilment service that empowers businesses to scale by providing access to Amazon’s logistics network. Store your products in Amazon’s fulfilment centres and we will pick, pack and ship them as orders are made. We also handle customer service and returns to provide a reliable e-commerce fulfilment that delights customers.
Benefits of FBA
Attract more customers with Amazon Prime free* shipping
FBA products are eligible for free* shipping for Amazon Prime members to 99.9% of India’s serviceable pincodes. The Prime logo is displayed on selected FBA listings so customers know that Amazon manages the order fulfilment, allowing you to attract more customers.
*Terms and conditions apply.
Customers enjoy Amazon’s reliable customer service
With FBA, you can tap on Amazon’s globally extensive customer service network to manage customer enquiries. We also handle the refunds and returns for your FBA orders, offering a comprehensive solution for your logistics needs.
Cost-effective fulfilment services
You will only be charged fulfilment fees when an order has been fulfilled by us. Note that fees may be charged for storage, order removals, return processing and unplanned services if necessary. Use the FBA revenue calculator to see real-time cost comparisons between your fulfilment and FBA.
Success stories
The pandemic was very bad for us...We redirected our business online to our Amazon store and it opened our doors to the world.Dawn and LeslieHappyganics | Singapore
Sending my special recipes all over the globe...Now I feel like I'm cooking for all the people who wanted me to cook for them.Thanh NguyenHai Thien | Vietnam
We are based here in Singapore, but able to sell across the world…More than half of our total sales come from Amazon.Jason and KarenFair Havens | Singapore
Amazon offers me a great tool to enter the world market. Our sales have increased by 150% since we started selling on Amazon in 2015.Mary NguyenMaryCraft | Vietnam
Thanks to Amazon, we have been able to take Handmade Heroes to a whole new level...our sales have increased by an incredible 760%.Lynsey LimHandmade Hereos | Malaysia
Amazon has helped me fulfill my dream of having my own successful global business…Our business has grown by 400% in one year since we started selling on Amazon in late 2016.Connie TanGlittery Craft | Malaysia
Frequently Asked Questions
Get answers to the frequently asked questions about selling on Amazon India.
How can I start selling in India?
You can start selling in India through FBA (Fulfilled by Amazon) model by partnering with Amazon's Service Provider Network. You can reach out to the Amazon team through email (globalsellingindia@amazon.com) or click on the form link below to get started.
I heard that there are multiple modes for entering Amazon India? What kinds of seller qualifications are needed to enter?
Two entry modes have been opened in India: Fulfillment by Amazon (FBA) and Merchant Fulfillment Network (MFN).
If you choose FBA, you will need the qualifications of an Indian company with a local Indian holding more than 51% of the shares OR you can obtain Indian company qualifications by partnering with service providers OR setting up your own business in India.
Alternatively, you can partner with Distributors as well to expand your business in India.
If you choose FBA, you will need the qualifications of an Indian company with a local Indian holding more than 51% of the shares OR you can obtain Indian company qualifications by partnering with service providers OR setting up your own business in India.
Alternatively, you can partner with Distributors as well to expand your business in India.
Do I need to partner with an Indian company to sell in India?
Yes, to sell with FBA Program, you would need to partner with a service provider in India. Amazon will connect you with a service provider to get you started. Alternatively, an Indian distributor can also be used to sell on Amazon.in.
How is FBA different in India than other stores?
Indian regulations do not permit global entities to engage in direct B2C (business to customer) retail. Amazon assists brands by connecting them with an Indian third-party company to help with listing their selection in the FBA model.
Outside of this model, international brands can launch on FBA by:
(1) setting their own entity in line with the FDI norms, or
(2) partnering with an Import service provider/distributor/Amazon in an outright purchase model.
Outside of this model, international brands can launch on FBA by:
(1) setting their own entity in line with the FDI norms, or
(2) partnering with an Import service provider/distributor/Amazon in an outright purchase model.
I heard that the Singapore or another country Brand Registry can be used to protect goods in Amazon India?
Generally, if sellers want to apply for brand registration in India, they need to apply for trademark registration in India first (the application time is usually 9 months to one year). In order to protect the rights and interests of sellers who have created brands on other sites but have not registered their trademarks in India yet, we currently allow sellers to authorize the brand registration of other Amazon countries on Amazon India through the form of "role assignment".
The advantages of successful authorization are:
1. Brand protection, prevent and combat counterfeit goods;
2. Allow sellers to build graphic detail pages, along with Brand stores.
If sellers want to protect the brands fundamentally, they would still need to apply for trademark registrations in India.
The advantages of successful authorization are:
1. Brand protection, prevent and combat counterfeit goods;
2. Allow sellers to build graphic detail pages, along with Brand stores.
If sellers want to protect the brands fundamentally, they would still need to apply for trademark registrations in India.
Which products need to undergo category review in India?
Sellers need to go through category review while creating a listing to complete the creation. For details, please follow the guidelines on the listing creation page to complete. Sellers are usually asked to provide purchase invoices, brand authorization and other information.
For the specific procedures, sellers can reach out to their Amazon account manager or contact Seller Support for guidance on how to get approval for any restricted categories.
For the specific procedures, sellers can reach out to their Amazon account manager or contact Seller Support for guidance on how to get approval for any restricted categories.
What are the charges/fees for selling on Amazon?
You will have to pay a referral fee and closing fee on each item sold on Amazon.in. For all products, a percentage of the total sales price paid by the buyer (including item price, any shipping or gift-wrap charges charged by the seller) is deducted as a referral fee.
Learn more about how much it costs to sell on Amazon.
Learn more about how much it costs to sell on Amazon.
What is the payment method of the India site ?
For sellers using Fulfillment by Amazon (FBA), Amazon will pay in rupees and the third-party service provider will make the payments to the sellers. You would need to communicate with the third-party service provider (as part of Amazon Service provider network) about the procedures.
Who to reach out in India in case of any questions?
You can email the Amazon India team at globalsellingindia@amazon.com for any questions/queries.
Expand your business to India today
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