Generally, if sellers want to apply for brand registration in India, they need to apply for trademark registration in India first (the application time is usually 9 months to one year). In order to protect the rights and interests of sellers who have created brands on other sites but have not registered their trademarks in India yet, we currently allow sellers to authorize the brand registration of other Amazon countries on Amazon India through the form of "role assignment".
The advantages of successful authorization are:
1. Brand protection, prevent and combat counterfeit goods;
2. Allow sellers to build graphic detail pages, along with Brand stores.
If sellers want to protect the brands fundamentally, they would still need to apply for trademark registrations in India.