While the average Singapore business takes years to expand their global customer reach to the US and Europe, the Amazon seller can enter 20 Global Stores including Amazon.com and Amazon.uk from the get go.
No physical presence needed. No long haul flights to find distributors and warehouses. No need to find customers. That's the Amazon Global Selling advantage.
Let Fulfillment by Amazon handle all the operational headaches while you focus on your brand.
We started selling on Amazon.com and one year in, we hit 7-figure sales. That doubled in our second calendar year.
Abound Lifestyle founder | Amazon Seller in the US, Mexico, Canada, UK
SG was relatively small but I wasn’t familiar with the Western market and our physical set up was still here. Amazon.com commanded strong web traffic with a readily available base.
Edison LimPristine | Singapore seller in the US, UK, SG
We sometimes underestimate the vastness of the US. From a handful of orders to a few thousand orders a month, Fulfillment by Amazon allowed us to scale to all 50 states, with reliable 2-day shipping.
Samuel and Sing ChuenNaoki Matcha | Singapore seller in the US, UK
How does selling on Amazon work?
Selling on Amazon.com can be broken down into 4 main steps:
1) Creating an Amazon Seller Central account 2) Listing products for sale on Amazon 3) Fulfilling customer orders using different options such as Fulfillment by Amazon (FBA) 4) Receiving payments from your product sales on Amazon and maintaining your account health
Small and medium enterprises (SMEs) can receive an international boost with ESG’s Market Readiness Assistance (MRA) scheme to help take your business overseas via Amazon. SMEs can receive up to 70% of eligible costs, capped at S$100,000 per company per new country.
Amazon offers flexible options for sellers to cater to your unique business needs and goals. Factors that determine the fees involved include the selling plan you opt for, product category and fulfilment strategy amongst other variables.
The Individual plan costs $0.99 per unit sold while the Professional plan costs a flat monthly fee of $39.99, regardless of the quantity sold.
Fulfillment by Amazon (FBA) is an order fulfillment service that empowers businesses to scale by providing access to Amazon’s logistics network to all 50 states in the US. Store your products in Amazon’s fulfillment centers and we will pick, pack and ship them as orders are made. We also handle customer service and returns to help ease the operational burdens for cross-border e-commerce.
Benefits of FBA
Attract more customers with Amazon Prime free* shipping
FBA products are eligible for free* two-day shipping for Amazon Prime members and free* shipping for all US customers. The Prime logo is displayed on selected FBA listings so customers know that Amazon manages the order fulfillment, allowing you to attract more customers.
*Terms and conditions apply.
Customers enjoy Amazon’s reliable customer service
With FBA, you can tap on Amazon’s globally extensive customer service network to manage customer enquiries. We also handle the refunds and returns for your FBA orders, so you can focus on your brand and product development. Leave the operational concerns to us.
Cost-effective fulfillment services
You are only charged for the orders fulfilled by us. The cost of shipping is included in your fees, with no extra charge for Amazon Prime free* shipping on eligible orders. Use the FBA revenue calculator to see real-time cost comparisons between your fulfillment and FBA.
Once the account registration is completed, you find out your account has been deactivated when you enter Seller Central. Amazon may suspend sellers Accounts to request for more information in order to maintain a trustworthy store for buyers and sellers. You can check the "Performance Notification" for detailed reasons, prepare the required corresponding materials to file an appeal, and reactivate your account.
About Amazon Global Selling
Why start with Amazon.com?
Here are just a couple of reasons: the opportunity to put your product in front of hundreds of millions of potential customers, plus the ability to start selling fast before you even set up a business website or physical store. What are you waiting for? You can sign up as a seller to sell on Amazon.com here
How can I start selling and become an Amazon Seller?
To find out more about how to become an Amazon seller, you can click here
What is the market size if I were to sell on Amazon.com?
Amazon.com has hundreds of millions of Amazon customers who can search for your products everyday. With one unified selling account across North America, you can also expand to sell in Canada and Mexico.
Is my product eligible to be sold on Amazon.com?
More than 20 categories are open for selling on Amazon; products in these categories can be listed without specific permissions from Amazon. You can visit this link to find out more about product categories available on Amazon.com here.
Do my products need approval for listing on Amazon.com?
Prior approval may be required to list certain products in certain categories. Check out the list of products that may require prior approval here.
How to register a brand or trademark on Amazon?
Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help you build and protect your brand, creating a better experience for customers. You can find out more here: https://brandservices.amazon.com/eligibility
Pricing and Fees
How much does it cost to sell on Amazon Global Selling?
The associated fees to sell on Amazon.com would include selling plan subscription fees, category referral fees and fulfillment fees.
Referral fees vary across categories. Learn more about Selling on Amazon.com pricing here
If you choose to list your products with Fulfillment by Amazon (FBA) to pick, pack, ship, and provide customer service for your products, the associated fees would also include storage fees and Fulfillment Fees. Learn more about FBA pricing on Amazon.com here
Promotional offers: The Fulfilment by Amazon (FBA) New Selection program offers benefits on storage, liquidation and new branded products to help you accelerate early sales. Once you enrol in the program, you can use these benefits for an unlimited number of new parent ASINs each year.
By participating in Fulfillment by Amazon (FBA) New Selection, you might qualify for free* monthly storage, free* liquidations of unproductive inventory, and free* return processing for all eligible new-to-FBA parent ASINs for a limited time. For brand registered sellers you may qualify to receive a monthly rebate of 5% on your sales of eligible branded new-to-FBA parent ASINs.
*Terms and conditions apply.
Will there be any tax imposed on my products?
Yes. The seller is responsible for export Customs Fees (if any) and the buyer is responsible for any import Customs Fees related to their purchase. Customs Fees paid by any party (if any) are in addition to the sales proceeds collected by Amazon. For more additional information about shipping products internationally, see Important information for international sellers, or consult a tax expert via Amazon's Service Provider Network.
How and when will I be paid?
When your seller account is settled and you have a positive balance, Amazon sends the money to your bank account using an Automated Clearing House (ACH) or electronic funds transfer. It can take up to five business days for the money to appear in your bank account after Amazon initiates a payment.
Before we can pay you, you must provide a valid bank account as the Deposit Method in your seller account settings. We cannot make payments to a credit card or online payment system, such as PayPal.
Which currency will I be paid in?
Once your bank account is registered, all payments will be automatically made to that account in the local currency of the bank location country using Amazon Currency Converter for Sellers.
What documents are required to register an Amazon.com selling account?
What’s the difference between an individual and professional seller account? Which one should I choose?
The Individual plan costs $0.99 USD per sale, while sellers using the Professional plan pay $39.99 USD per month, no matter how many items you sell. If you sell more than 40 items a month, the Professional option makes a lot of sense. Whichever plan you select, don’t worry about making the wrong choice — you can change plans at any time. Professional selling plans also provide you with more tools such as advertising and promotional coupons which could be helpful for new brands starting out on Amazon.com
I have registered from Amazon and they are requiring me to put credit card details at the billing stage. Will I be charged after proceeding with this?
You will be billed only when you have completed the registration process and all Seller documentation has been approved.
Amazon Prime and FBA
Why should I be Prime eligible?
If you’re using Amazon’s FBA program, and you have enough inventory to spread around through its fulfillment network, then your product will qualify for Amazon Prime. Selling Prime is key to being successful on Amazon as it means your products will be shipped to customers within 2 days to all 50 states in the US. Plus, you get the “Amazon Prime” badge on your listing, which means you’ll have a better chance of selling your product. Customers love fast shipping.
If we use FBA, what courier service do we use to send our stock to your warehouse in the US?
With Fulfillment by Amazon (FBA), you only pay for the services you use. There are no subscription fees, contracts or minimum inventory requirements. Ship your products to our fulfillment centres and pay for fulfillment services and storage space used. See how to determine the product size tier for your items here
How can I get account support during the sign up process?
You can drop us a message on our Amazon Global Selling South Eastasia Faceook page. Also, you can check out free Seller University resources here.
Learn more about how Amazon can help you build your business