: With the vast volume of Google users worldwide
, the search engine is an important source for sellers looking to drive external traffic to Amazon. Google offers various types of ads, including search ads, remarketing ads, display ads and video ads.
: Implementing Facebook ads, along with publishing organic posts can be an effective way to reach a wide range of shoppers, given that it is the world’s most-used social media platform
. Image ads, video ads, Stories ads, Instant Experience ads and carousel ads are some examples of the different ad formats available on the platform.
: You can post organic content—such as images, Stories and Reels—along with creating ads. Ad formats available on Instagram include shopping ads, image ads, video ads, Stories ads and carousel ads.
: You can create organic posts (Pins), or run ads (Promoted Pins) on Pinterest. It is a visual platform, so you should focus on uploading high-quality and engaging images. If you are unfamiliar with Pinterest marketing, it can be helpful to join online communities like the Pinformative
group to pick up marketing tips.
: In addition to organic posts, you can create a variety of ads, including in-feed ads, branded effect ads, brand takeover ads, top view ads and branded hashtag challenges. According to Business of Apps
, the majority of TikTok users fall under the 19 - 29 years and under-18 age categories, making it a platform worth exploring if you are looking to reach a younger demographic.
● Influencer Marketing
: Bloggers, YouTubers, TikTokers and Instagrammers are examples of different types of influencers you could collaborate with. With influencer marketing, it’s important to remember that bigger is not necessarily better. As a Straits Times article
points out, collaborations with nano-influencers can be more cost effective and drive higher engagement rates.