Recently, people have become more aware of the importance of health and exercise which has led to a spike in demand for sports and outdoors products. In 2021, global sports and outdoor revenue from eCommerce is expected to reach US$190,919 million
. By 2025, this revenue is expected to grow at an annual rate of 6.18%
to US $248,482 million
Amazon’s newly released shopping data
shows Americans are gearing up to get out of the house and explore again this summer.
● Outdoor living and camping product sales increased by more than 130%
year over year as of April 2021
● Athletic sports apparel sales increased by more than 40%
year over year as of March and April 2021.
Want to identify some of the product opportunities in this category? Here’s a star selection guide to assist you in Amazon product research.
Selection guidance for Sports and Outdoor Products
Star rating out of 5 points:
1. The Recommendation Index considers multiple factors, including category site capacity, growth rate, penetration rate, etc. The higher the star rating, the higher the recommendation.
2. The Competition Index takes into account the penetration rate of other sellers. The higher the star rating, the lower the degree of competition, and the higher the recommendation.
3. The Popularity Index takes into account the sales growth rate in a specific time period in the past, the higher the star rating, the faster the growth rate.
1. Current trending products
Hardtail mountain bicycles
Stand up paddle board paddles
Sleeping bag compression sacks
2. Trending products for autumn and winter peak sale season
Trending products for autumn
Football receiving gloves
Basic multipurpose backpacks
Multisport use mouth guards
Sport fan outerwear jacket
Camouflage hunting apparel
Sports water bottle accessories
Sports compression shorts
Trending products for winter
Athletic insulated jackets
Down alternative outerwear coats
Fleece oteherwatre ajckets
Snowboarding equipment bags
3. Evergreen products that you can sell all year round.
Vibrating platform exercise machines
Adjustable weight benches
Tips for selling sports and outdoor products
What should I pay attention to when selling sports and outdoor products?
● Consumers are concerned about the functionality of the product. For sportswear, ideally, the material should be lightweight, durable, breathable and quick-drying.
● Ergonomic design considerations should be incorporated into the product design to ensure maximum product benefit and capability.
● Taking into account the natural variability of climate for outdoor activities (such as rain and snow). Products should be waterproof and durable to withstand the elements and heavy use.
● When creating a product detail page, the size, accessories, and installation tutorials of the product need to be explained in detail to avoid customer complaints and confusion.
What precautions should I take?
● As some of the sports and outdoor categories belong to gated categories (such as hunting) and will require Amazon’s approval, sellers are advised to understand Amazon’s sales policies for related products before launching any items in the gated category. Gated categories on Amazon are always changing, to find if you are gated please visit Amazon Seller Central and search for "sales policy" for more information.