ADVERTISING
Increase visibility and sales on Amazon with advertising
Did you know that sponsored ads can help you boost your visibility, reach more shoppers and increase your sales?
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(applies to Amazon.sg subscription fee only)
Follow registration steps here
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rating for three consecutive years from 2022-2024. Source.
New Seller Registration Guide: Follow these steps to complete your registration on Seller Central. View here.
Listing 101 with Amazon: Get started with you Amazon listings with our comprehensive listing 101 here. Alternatively, you can complete our generic listing template here and email it to us on amazonsellersg@amazon.sg for our team to complete your Amazon listings.
Amazon.sg monthly subscription fee: Monthly subscription fee of S$29.95 will continue be waived till December 31, 2025. Terms and conditions apply.
Achieve your business goals
Get discovered
Advertising provides a visibility boost to your brand and products. Ads appear in highly visible placements, within shopping results or on product detail pages.
Increase sales
Many shoppers come to Amazon ready to buy. Advertising can help you reach customers who are looking for products like yours.
Control costs
Optimise your advertising budget. Campaign reports track ad spend and performance, so you can learn what’s working and fine-tune your campaigns.
Amazon Advertising is an essential part of our growth strategy.Mike ReeveIndigo Jamm
Advertising solutions with sponsored ads
Start using sponsored ads to help you meet your goals.
Curious where to begin? Take our simple questionnaire for product recommendations tailored to your objectives.
Curious where to begin? Take our simple questionnaire for product recommendations tailored to your objectives.
Sponsored Products
Sponsored Products are cost-per-click (CPC) ads that promote individual product listings on Amazon. In just a few minutes, you can create a campaign, even if you’ve never advertised before.
Sponsored Products can help customers find your products by quickly creating ads that appear in related shopping results and product pages.
Sponsored Brands
Sponsored Brands are cost-per-click (CPC) ads that feature your brand logo, a custom headline, and multiple products. These ads appear in relevant shopping results and help drive discovery of your brand among customers shopping for similar products.
Sponsored Brands can help customers discover your brand and products with creative ads that appear in relevant Amazon shopping results.
Sponsored Display
Sponsored Display is a self-service display advertising solution that helps you grow your business and brand by engaging shoppers across the purchase journey, wherever they spend time. Reach relevant audiences throughout their shopping and entertainment journeys with programmatic display ads that can be created in just a few clicks.
Sponsored Display helps you reach the right audience for your business—across the Amazon store and third-party destinations—with display advertising that is easy to create and manage.
Stores
Amazon Stores allow you to showcase your brand and products in a multi-page, immersive shopping experience.
No matter the size of your brand, Stores give you an immersive place to introduce audiences to your story, mission, and products.
No matter the size of your brand, Stores give you an immersive place to introduce audiences to your story, mission, and products.
With Stores, you can choose from a rich set of easy to-create content templates and tiles, rearrange them with easy drag-and-drop functionality, and make a professional-looking website without any coding or design skills.
Ready to get started? Here’s how it works
Step 1
Log in to Seller Central. If you’re new to selling on Amazon, sign up now
Click the ‘Advertising’ tab then follow the prompt to get started. Choose your campaign type and follow the steps to create your campaign. If you want to set up a Store, click the ‘Stores’ tab and follow the steps to build your first page.
Step 2
Figure out your strategy
To get started, we recommend launching a Sponsored Products campaign first. You can pick the products you want to advertise, which can help your products be seen by more shoppers. Sponsored Products launch immediately, and you can choose between automatic and manual targeting. Once your products have started to get more engagement, consider using some of our other ad products, too.
Step 3
Launch on more ad products
Our other ad products to help you reach more shoppers include Sponsored Brands, Stores, and Sponsored Display. Based on relevance and bid, ads are shown to customers in high-visibility placements within shopping results and on product detail pages. With Sponsored Display, you also have the option to show your ads on third-party destinations, helping you reach shoppers who viewed the detail pages of products sold by your brand, and encourage them to come back to those pages.
When shoppers click your Sponsored Products or Sponsored Display ads, they’re taken to your product detail page. Your Sponsored Brands ad will take shoppers to your Store or a product detail page.
When shoppers click your Sponsored Products or Sponsored Display ads, they’re taken to your product detail page. Your Sponsored Brands ad will take shoppers to your Store or a product detail page.
Step 4
Measure Success
You will be able to track your impressions, clicks, click-through-rate, new-to-brand customers, traffic to your Store, advertising spend, and more. These insights will help you monitor advertising performance and optimisze your campaigns.
Requirements to check before you start advertising
Account
You must have an active Professional seller account and, to use Sponsored Brands, Sponsored Display and Stores, be enrolled in the Amazon Brand Registry.
Featured Offer
The products you advertise with Sponsored Products must be eligible for Featured Offer placement.1 Sponsored Brands will be shown to shoppers regardless of who is presenting the Featured Offer.
Products
At this time, we don’t support adult products, used or refurbished products, and products in closed categories. For a full list of permitted and prohibited categories, review the creative acceptance policies for Sponsored Products, Sponsored Brands, Sponsored Display and Stores.
1If you create an ad for a product listing that is not eligible for Featured Offer placement, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in the campaign manager under the Advertising tab in Seller Central.
Advertise globally
Selling in multiple countries? Don’t limit yourself to advertising only in your domestic marketplace. Build your international business and get your brand in front of Amazon customers around the world by advertising in all your eligible countries.
1.
Find a country you’re eligible to advertise in below.
2.
Click the flag for that country to sign in to Seller Central.*
3.
Click on the ‘Advertising’ tab, visit Campaign Manager and select “Create a campaign.”
*Registration required.
Helpful resources
Advertiser success guides
Get step-by-step instructions on getting started with sponsored ads.
Webinars
Join our advertising webinars to help optimize your campaigns and learn advertising best practices and strategies.
Videos
Start advertising with these quick instructional videos from Seller University.
Frequently Asked Questions
Get answers to frequently asked questions about Amazon Ads.
What are Sponsored Products?
Sponsored Products are keyword- or product-targeted ads that promote your individual listings and appear in shopping results and on product detail pages on Amazon. To help you launch your first campaign in minutes, you can use automatic targeting. You control how much you spend by setting your budget and choosing how much to bid per click.
Why should I use Sponsored Products?
Sponsored Products can help you increase visibility and sales of your products by displaying ads when shoppers are looking for products like yours. There are no monthly fees; you pay only when shoppers click your ad, which takes them to the product detail page where your offer is listed. Consider using Sponsored Products for product visibility, new offers, unique selections, offers with low glance views, clearance items, and seasonal promotions.
What are Sponsored Brands?
Sponsored Brands are keyword-targeted ads that appear in prominent locations within shopping results and feature a custom headline, brand logo, and a collection of products within the ad creative. When shoppers click the ad, they are taken to a product listing page, custom landing page, or Store. Sponsored Brands are available for sellers enrolled in Amazon Brand Registry.
Why should I use Sponsored Brands?
Sponsored Brands help visibility and sales for your brand and product portfolio by appearing in high-visibility locations within shopping results.
Who can use Sponsored Brands and Stores?
Sponsored Brands and Stores are available to professional sellers enrolled in the Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon.
To enroll your brand, you must have a registered and active trademark submitted and approved by Amazon. Learn more about enrolling your brand in the Amazon Brand Registry.
To enroll your brand, you must have a registered and active trademark submitted and approved by Amazon. Learn more about enrolling your brand in the Amazon Brand Registry.
What is Stores?
A free, customized multipage experience that showcases your brand and product catalog.
How can I measure the performance of my Store?
The Stores insights dashboard includes metrics such as daily visitors, page views, and sales generated from your Store. If you promote your Store in external marketing activities, you can also add a tag to the URL to analyze traffic sources to your Store.
Where will my ads be displayed?
Sponsored Products may be displayed at the top of, alongside, or within shopping results and on product detail pages. Ads may appear on both desktop and mobile.
Sponsored Brands may be displayed on top of, alongside, or within shopping results. Ads may appear on both desktop and mobile.
Stores appear on the Amazon website on mobile, app, and desktop.
Sponsored Brands may be displayed on top of, alongside, or within shopping results. Ads may appear on both desktop and mobile.
Stores appear on the Amazon website on mobile, app, and desktop.
What products are not eligible for sponsored ads?
At this time, we don’t support adult products, used or refurbished products, and products in closed categories. For a full list of permitted and prohibited categories review the creative acceptance policies for Sponsored Products, Sponsored Brands, Sponsored Display and Stores..
What are the requirements to advertise?
An active Professional seller account.
- For Sponsored Brands and Stores, enrollment in the Amazon Brand Registry.
- For Sponsored Products, eligibility for the Featured Offer.
If you create a Sponsored Products ad for a product listing that is not eligible for Featured Offer placement, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in the campaign manager under the ‘Advertising’ tab in Seller Central. Sponsored Brands will be shown to shoppers regardless of who is presenting the Featured Offer.
How much does it cost?
Most Sponsored Products, Sponsored Brands and Sponsored Display are cost-per-click ads, meaning you pay only when your ad is clicked. You choose your budget and how much you want to spend for a click.
Creating a Store is free.
Creating a Store is free.
What is a Featured Offer?
The Featured Offer is on a product detail page where customers begin the purchase process by adding items to their shopping carts. A key feature of the Amazon website is that multiple sellers can offer the same product, so you may compete with other merchants for the Featured Offer. Sellers must meet performance-based requirements to be eligible for Featured Offer placement.
What are keywords and how do they work?
A keyword is a single word or combination of words that you add to your Sponsored Products and Sponsored Brands campaigns. Keywords are matched to shopping queries that customers use to look for products on Amazon and determine where your ads may appear. Note that keywords are only used for Sponsored Products or Sponsored Brands.
What is CPC advertising?
Cost-per-click (CPC) advertising is a type of paid advertising where ads display at no charge—ad impressions, or views, are free—and the advertiser is charged only when customers click the ad. Sponsored ads, such as Sponsored Products and Sponsored Brands, run on the CPC model.
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